...Discussion Questions: List at least 5 marketing tactics Cub Foods employs in its stores to increase the probability of purchases. In general it is characterized with low prices, tables of samples and high discounts. While the following marketing tactics were used by Cub Foods to increase probability of purchases: 1. Promotional - Price Deals: At the entry aisle, called a “power alley” is lined 2 stories high with specials, such as coffee bean $2 and half priced apple juice. 2. Physical evidence effect on cognitive: Ceiling joists and girders are exposed giving the feeling of spaciousness up there, it suggests there’s massive buying going on, translates in a shoppers mind that there’s tremendous savings going on. 3. Purchase Quantity: The shopping carts are wider than usual to encourage expansive buying, and that fit through the wide aisles to easily reach high profit impulse foods. 4. Purchase Location: Another tactic, that deli comes before fresh meat because Cub wants shopper to do the impulse buying before their budgets are depleted on essentials. 5. Packaged clean grocery was of low prices (by controlling the cost and high volume sales) and exceptionally high quality for products and meats. 6. Maps to guide shoppers, even without maps they would be lead by the arrangement of aisles. What accounts for Cub’s success in generating such large sales per customer and per store? 1. They properly identify their segment of customers...
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...Value Alignment BUS/475 Value Alignment Whole Foods Market, a natural food supermarket, was originally founded in Austin, Texas in 1980. When they opened there was a very small staff at one store location and there were fewer than a dozen other natural foods supermarkets available in the United States. Over the years the company has grown substantially. Much of their success can be attributed to their strong mission statement and core values for which they promote and proudly advocate. Whole Foods mission is to “to be able to be a grocery store featuring good, wholesome food; not a health food store filled with pills and potions” (Whole Foods, 2013). The Origin and Subsequent Evolution of Personal and Workplace Values Personal values are the beliefs deep within our subconscious and mixed and molded into the way we live our lives. Values guide our behaviors and the decisions we make. Very often our decisions about friends, a new job, a future marriage, and business decisions are based on our personal value system. We develop an initial set of values during our childhood from our parents, mentors, teachers, and grandparents; however later as we gain life experiences and develops our abilities to think critically we may add different values or disregard some of our initial values altogether. Many of our personal values affect our behaviors and the decision we make with regard to business. The origin and evolution of personal and workplace values joins the standard...
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...paper 1 You Decide Chocoberry Case Study Idea Generation 1. What techniques will you propose to CB to generate ideas that can be developed into viable concepts? There are three types of idea generation that could help into developing a viable concept: * The evolutionary idea derives from somewhere else, taking something that already exists and improves on it. (1) * Symbiotic: method of idea creation when multiple ideas are combined, using different elements of each to make a whole. (1) * Computer-assisted discovery: uses a computer in order to widen possibilities of research and numeric possibilities. (1) 2. Of the many methods for ideation offered in contemporary literature, which represents the best for CB in this situation, and why? The first and most important will be the evolutionary idea because Chocoberry should market chocolate products with basic health claims for the United States’ retail consumer market. They already make the base and distribute it so it is a great idea to get into that market. After using the evolutionary method I would recommend using the computer-assisted discovery as a method of crowdsourcing that can give ideas that the customer need/wants. These products are being developed by the technical departments as bar goods, such as one ounce or larger molded slabs of chocolate in dark, milk, inclusion-containing (nuts, fruit, etc.) products. 3. Who might be selected to perform the ideation, and why? Why might you not select certain groups...
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...Cub foods 1) List at least five marketing tactics Cub Foods employs in its stores to increase the probability of purchases. Cup Foods uses “the Wow Factor” brought on by Cub’s vast selection of products, low prices, and very clever marketing strategies. They use several behavioral strategies by offering attractively deep discounts as high as 30% that are less expensive than the other competing clubs and supermarkets, which in turn draws the consumer in and causes the consumer to buy the product. The whole store layout and the placement of the stores products is another behavioral strategy. The entry aisle referred to as “the power alley” is lined two stories high with specials, such as bean coffee $2 a pound, which increase the likelihood of impulse purchases. The power ally spills into the produce department from there the aisles lead to highly profitable perimeter departments; Meat, fish, bakery and frozen foods. The deli comes before the fresh meat because Cub wants shoppers to do their impulse buying before their budgets are depleted on essential items. Cub’s also puts out lots of tables of free samples is another behavioral strategy which encourage consumers to try new products that they might other wise not have tried and in this in turn increases the chances of the consumer buying the products that they have sampled. They also use Cognitive strategy by handing out store maps to the consumers so they are able to locate...
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...Case 1: Cub Foods In 2003, Cub Foods had 78 corporate and 30 franchised stores. The chain built its success by focusing on its primary market: families of four or five individuals with adults ages 24 to early 40s who are informed. Value-conscious consumers – consumers like Leslie Wells. Leslie Wells’s recent expedition to the new Cub Foods store in Melrose Park, Illinois, was no ordinary trip to the grocery store. “You go crazy,” says Wells, sounding a little shell-shocked. Overwhelmed by Cub’s vast selection, tables of samples, and discounts as high as 30 percent, Wells spent $76 on groceries - $36 more than she had planned. Wells fell prey to what a Cub executive calls “the wow factor”. A shopping frenzy brought on by low prices and clever marketing. That’s the reaction Cub’s super warehouse stores strive for and often get. Cub Foods has been a leader in shaking up the food industry and forcing many conventional supermarkets to lower prices, increase services, or, in some cases go out of business. With Cub and other super warehouse stores springing up across the country, shopping habits are changing too. Some shoppers must drive 50 miles or more to a Cub store instead of going to the nearest neighborhood supermarket and bag their own groceries at Cub Foods. Their payoff is that they find almost everything they need under one roof, and most of it is cheaper than at competing supermarkets. Cub’s low prices, smart marketing, and sheer size encourage shoppers to spend...
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...Note: Solve any 4 Case Studies Case 1: Cub Foods In 2003, Cub Foods had 78 corporate and 30 franchised stores. The chain built its success by focusing on its primary market: families of four or five individuals with adults ages 24 to early 40s who are informed. Value-conscious consumers – consumers like Leslie Wells. Leslie Wells’s recent expedition to the new Cub Foods store in Melrose Park, Illinois, was no ordinary trip to the grocery store. “You go crazy,” says Wells, sounding a little shell-shocked. Overwhelmed by Cub’s vast selection, tables of samples, and discounts as high as 30 percent, Wells spent $76 on groceries - $36 more than she had planned. Wells fell prey to what a Cub executive calls “the wow factor”. A shopping frenzy brought on by low prices and clever marketing. That’s the reaction Cub’s super warehouse stores strive for and often get. Cub Foods has been a leader in shaking up the food industry and forcing many conventional supermarkets to lower prices, increase services, or, in some cases go out of business. With Cub and other super warehouse stores springing up across the country, shopping habits are changing too. Some shoppers must drive 50 miles or more to a Cub store instead of going to the nearest neighborhood supermarket and bag their own groceries at Cub Foods. Their payoff is that they find almost everything they need under one roof, and most of it is cheaper than at competing supermarkets. Cub’s low prices, smart marketing, and...
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...Target Competitors Target’s main competitors in the Twin Cities are Wal-Mart, Cub Foods, and Rainbow Foods. They all account for a substantial percentage of market share in the grocery market in the Minneapolis-St. Paul metropolitan area (is it really only in MPLS/SP – or is it in a more general area??). Because of the steep competition amongst their competitors, they are always trying to drive price competition. And they seek to increase customer loyalty and enhance value proposition by offering low prices and the best possible quality. Wal-Mart, one of Target’s biggest competitors, offers everyday low prices which imply that customers do not have to wait for promotional pricing to have the best deal possible. Wal-Mart’s mission statement and business model is, saving people money so they can have a better life. In addition, they offer a wide variety of products to help their customers save time and money which also helps to reinforce their business model. However, since Wal-Mart offers products across many sectors such as; clothing, food, or stationary, it may not have the flexibility of some of its more focused competitors. Wal-Mart is a powerful brand serving more than 200 million customers and members each week, and they are the world’s largest retailer with more than 8,400 stores around the world. Wal-Mart owns a 33% market share of the U.S. grocery market and 9.5% in the twin cities. Wal-Mart’s Groceries account for more than 50% of their sales. They are a destination...
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...Running head: Community Health Project 1 The Community Health Project and Proposed Intervention Yvette Sanford Hall Loyola University of New Orleans Fall 2011 Community Health Project 2 This paper discusses the summary of the community health project carried out in the Eastern New Orleans Community in New Orleans, Louisiana, to encourage health promotion and disease prevention. This discussion includes a profile of Eastern New Orleans Community with its strengths and challenges as noted during the windshield survey conducted in the community. I will share with you a few problems identified in the community and plans proposed to address them. Also included will be a brief description of the aggregate group, a summary of the interventions, and practicum activities based on a health indicator chosen from Healthy People 2010. The theoretical framework or model that guided the interventions will be discussed. Profile of Eastern New Orleans The community identified throughout this paper is within eastern New Orleans area and its resident boundaries are Read Boulevard, Chef Menteur Highway, Dwyer Road, and Crowder Boulevard. Eastern New Orleans is a large section of the city of New Orleans, Louisiana. Developed from the 1960s onwards...
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...A Giving Community I am 18 years old and live in a small rural community in Deer River, Minnesota. I am blessed to have grown up in a Community where a stranger on the street will say hello or a person in line at the grocery store will offer for you to check out ahead of them. There is never a shortage of volunteers for a benefit or a church or school function. If a person of the community is in need, even strangers will show up at a benefit to help. In first grade, I joined Cub Scouts. My friends and I were very excited to go on camping trips and build derby cars. Little did we know, as Cub Scouts we would also learn the importance of helping others. We had food drives for the local food shelf, volunteer at the local Community Café, and...
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... In 1926, the two companies merged. The new company was known as Winston & Newell Company. It was the largest grocery distributor to independent grocers in the Midwest. In 1954, it took the name Super Valu Stores. In 1958, the company bought the grocery store chain, Piggly-Wiggly which was based in Wisconsin. In 1971, the company took a different direction when purchasing a retail store chain called ShopKo. In 1980, the company continued to expand by buying out two other grocery store chains called Cub Stores and Atlanta’s Food Giant. Also during that year, Supervalu combined the Cub Stores and ShoKo into one company. In 1991, the company bought out an Indiana grocery store chain called Scott’s. Later that same year, Supervalu sold 54% of Key 2 the ShopKo company to the public. It wasn’t until 1992 that the company changed its name to Supervalu Inc. In that same year, Supervalu bought a food wholesaler called Wetterau. After buying Wetterau, Supervalu Inc. became the countries largest independent food distributor. In 1997, Supervalu sold the remaining 46% of the ShopKo company to the public. In 2001 Supervalu laid off 7% of its employees and closed down some of its distribution centers and stores. In 2006, Supervalu bought the grocery store chain...
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...The Survival And Cubbing of Polar Bears The survival and cubbing of Polar bears is rapidly getting affected due to climate change and Global Warming, as says the Wildlife technical report(Michelle Allsopp, 2012). The healthy breeding of Polar bears relies greatly on the Arctic’s ice covered waters and cultivate Arctic Wildlife, as well. Polar bears are the most precious habitats of Arctic wildlife, Not only because they are limited in numbers but also on the grounds that the specie have now endangered for conservation. According to authentic information(Michelle Allsopp, 2012), a female Polar bears can only give birth to 1 to 3 cubs with in life time. Also, the mortality rate of infant cubs exceed from 70 %. Hence, there are less chances that the individuals of the Polar bears can be replaced by new generations. Furthermore, the other factors of climate change and global warming have intensified the threat to the species conservation due to climate changes in Arctic Wildlife. The projected claim can be justified with supporting observations presented below for reference. * Comprised survival rates of sub adult due to poor nutritions resulted from the sea ice breakup. * Inefficient reproduction cycle due to early spring ice breakup. * Deprived access to prey for sufficient...
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...The Tragedy of Polar Bears Polar bears in the Arctic are tremendously affected by pollution now. As global warming progresses, wind and water currents carry pollutants, most of which come from industrial sources in different parts of the world, and cause them to travel to the Arctic because of the ‘conveyor belt’ nature of the atmosphere and ocean (Yarim 2013). These chemicals accumulate in the fat of many animals, mainly through the food chain, which are then eaten by top predators such as polar bears. Thus, polar bears inevitably have severe health problems and risk death. When consumed at high levels, the pollutants can have a dramatic and potentially fatal impact, which affects the polar bear population in the Arctic severely. The most prevalent chemicals found in the Arctic are “Persistent Organic pollutants (POPs)”, such as the pesticide DDT, the industrial chemical polychlorinated biphenyls (PCBs), which can biomagnify up the food chain. Other pollutants may include acid rain, heavy metals and radioactive isotopes (Yarim 2013). According to studies, bears with high levels of some POPs have low levels of vitamin A, thyroid hormones, and some antibodies (WWF Global 2009). The pollutants load of polar bears in the Arctic are negatively affecting the immune system, hormone regulation, growth patterns, reproduction, and survival rates of polar bears. The studies have suggested that the immune system is weaker in some polar bears with higher levels of PCBs. A weakened...
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...Build-A-Bear Assignment Question #1: Give examples of needs, wants and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. Needs: Needs are defined as states of felt deprivation. They include basic physical needs (food, shelter, warmth, etc.), social needs (affection and a sense of belonging) and individual needs (knowledge and self-expression). These needs are a part of the human makeup; they are not created by marketers. The Build-A-Bear customers are mainly children and all children have a need of entertainment, love & affection, comfort and a sense that they belong. Build-A-Bear fulfills these needs by offering an experience that provides them with entertainment, creates a new friend for them to love & bring comfort and by joining the Build-A-Bear “Club” they get a sense of belonging. Wants: Wants are defined as the form needs take when shaped by culture and individual personality. In Build-A-Bears case children want the opportunity to personalize their new friend based on their individual preferences. Starting from the “Choose Me” station, where they can select the type of stuffed animal, thru to the “Name Me” station, the children have control, giving them a sense of individual satisfaction. Culture shapes the sense of belonging need into a want by influencing the children to want to belong to the “Build-A-Bear Club”. Other children who have shared the experience already belong making the new customers want to as well...
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...herbivores; they eat desert vegetation, such as grasses, herbs, and leaves. How do camels adapt to their environment? Camels have many adaptations that allow them to live successfully in desert conditions. Deserts are hot and dry. Winds blow sand all around, so a camel has long eyelashes. It has nostrils that can open and close. Why do camels have long eyelashes? The long eyelashes keep sand out of the camel's eyes. Thick eyebrows shield the eyes from the desert sun. Why does a camel have nostrils which can close? A camels nostrils can close so it doesn't get sand up its nose. Other Adaptations: 1. A camel can go a week or more without water, and they can last for several months without food. They can drink up to 32 gallons (46 litres) of water at one drinking session! 2. Camels store fat in the hump, not water. The fat can be metabolised for energy. 3. Unlike most mammals, a healthy camel's body temperature fluctuates (changes) throughout the day from 34°C to 41.7°C (93°F-107°F.) This allows the camel to conserve water by not sweating as the environmental temperature rises. 4. Camels feet are wide so they can walk on sand more easily. Their huge feet help them to walk on sand without sinking into it. 5. Camels have thick lips so they can eat the prickly desert plants with out feeling pain. 6. The colour of their bodies helps them to blend into their environment. 7. Camel's ears are covered with hair, even on the inside. The hair helps keep out sand or dust that might...
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...Red Fox (Vulpes vulpes) Marissa N. Webb Biology 101 American Military University Mr. Daniel Pettus Red Fox (Vulpes vulpes) The red fox (Vulpes vulpes) is the largest of the true foxes. “True foxes” is a nickname for the genus Vulpes. Red foxes are the most geographically spread member of the Carnivora. Red foxes live all around the world in many different diverse habitats including forests, grasslands, mountains, and deserts. They are located across the entire Northern Hemisphere from the Arctic Circle to North Africa, Central America and Asia. I currently live in Virginia Beach, Virginia and red foxes are located throughout the local area. The red fox is found in all areas of Virginia except for the extreme southeast corner. It prefers diverse habitat, in less populated areas, like farmland. You can distinguish a red fox from other similar animals by the following physical characteristics: they are the size of a small dog, a total of 39-41 inches and a weight of 9-12 pounds. They have prominent, erect ears, a pointed nose, and a long, bushy tail with white tip. Their fur is long and soft, with the upper part reddish-yellow, black-tipped on the shoulders. Red foxes are omnivorous. Most of their diet consists of rabbits and mice. They are also known to eat poultry, squirrels, muskrats, quail, small nongame birds, insects, nuts and fruits in smaller amounts. The life cycle of the red fox is as follows: young foxes must...
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