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Cuba - International Marketing

In: Business and Management

Submitted By ichidragos13
Words 2900
Pages 12


6.1. MUSIC


Cuba was discovered in the 15th century by Christopher Columbus and his conquistadors on the journey to discover a new route to East Asia through the west. He coasted in Santiago de Cuba and the city became the capital of the colony and remained such till the capital was relocated to Havana. On 2 December 1956 a party of 82 people on the yacht Granma landed in Cuba. They landed a week later, off course and under attack from Batista's forces, who had been anticipating their arrival. Fewer than 20 of the men on the ship survived. Batista's men claimed to have killed Castro yet could not produce a body. Months later New York Times reporter Herbert Matthews would publish the first in a series of articles that proved Castro was very much alive and made him a legend: "Fidel Castro, the rebel leader of Cuba's youth, is alive and fighting hard and successfully in the rugged, almost impenetrable fastness of the Sierra Maestra, at the southern tip of the island."
The party, led by Fidel Castro, had the intention of establishing an armed resistance movement in the Sierra Maestra. While facing armed resistance from Castro's rebel fighters in the mountains, Fulgencio Batista's regime was weakened and crippled by a United States arms embargo imposed on 14 March 1958. By late 1958, the rebels broke out of the...

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