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Cultural Factors U.S. Sports Franchises Must Overcome to Popularity Issues Abroad

In: Business and Management

Submitted By westquip
Words 258
Pages 2
The main factor in determining popularity abroad would be how familiar the people are with the sport. In America we know football as the sport that is played on Sunday, but to the rest of the world it is known as soccer. To gain popularity in this example the NFL would need to get other countries aware of the sport so the people could understand the rules and learn by playing with hopes of one day playing in the NFL. You see the NFL already trying to expand their reach to the global marketplace by playing games each year in Europe. I believe basketball has already reached popularity in most countries due to the amount of talent that comes from overseas that play in the NBA . The countries that have players in the league have more of an interest in the sport because of those players and it gives them a reason to watch. A sports franchise wanting to gain popularity would need to take into account the difference in religion, manners, customs and language. Nicholas Pardini of Bleacher Report makes an excellent point on why the NFL is having trouble reaching more of the global market, “Football abroad has often been perceived as a sign of American nationalism and a barbaric culture. Critics of football often portray the game as a modern-day gladiator fight with a ball, and that it only appeals to the lowest common denominator of people and aggressive Americans”. (http://bleacherreport.com/articles/27123-globalization-and-sports-part-iv-nfl-nationalistic-football-league

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