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Cultural Information on Conducting Business in India.

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Submitted By ohyaymommy
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M E M O R A N D U M

To: Majora Carter
From:
Date: 12/1/12
Subject: Cultural Information on Conducting Business in India.

As we expand our consulting firm overseas, there are aspects of business etiquette and intercultural communications that need to be addressed. As a female business person in India; greetings, attire, gift giving, formality, business meals, attitudes towards time, communication styles, gender perceptions, and black-out days will be essential in your business relations. I have conducted web analysis form exeutiveplanet.com, Amritt, Inc., and timeanddate.com, to enhance my report. They are all well-known and credible sources for international business conduct.

Acceptance

As a foreign woman, you will have some difficulty being accepted in an Indian organization, especially if you will be in the middle or higher management. The Indian society relates heavily to the inequalities of the powerful and wealthy members of society compared to the more social equality of our nation. The rank of the individual supersedes and notions of gender inequality are generally accepted. Also, there is a need to be sensitive to the cultural values that lend more to the value of a group as compared to our more individualistic society.

Acceptable Public Behavior
‘Namaste’ is the traditional greeting accepted among all communities in India. It is the safest way to greet and is appreciated to be a gesture of friendliness. Holding your palms together in a prayer position, give slight bow. In Indian society, it is advisable to shake hands only when offered. As a female, since it involves physical touch, handshakes are not universally acceptable.

Business Attire
As a visiting female, conservative, though not formal, dress is advisable. Pant-suits or long skirts, below the knees, are acceptable. Neck lines of blouses should be high. To dress in an Indian business dress, known as a salwar-suit, is appreciated and seen as a gesture of friendship. Since cows are considered to be holy, it is best to refrain from use of leather belts or handbags. Business Meals
Luncheon meetings and ‘Power Breakfasts’ are often when business is discussed. Due to the religious diversity, it is always good to check the dietary restrictions of the attendees. As a general guideline: * Muslims do not eat pork. * Hindus do not eat beef. * Jains do not eat onions, garlic, potatoes, and other things grown under the ground. * Some religions call for fasting on certain days. * Drinking alcohol is acceptable only on very few occasions and is not a general norm.
Customary Business Gifts
Gift giving is generally not expected the first meeting, but it is an important diplomatic aid. If you are wrapping the gift; use red, green, or blue colored paper. Make sure to regard the current festivals if you are planning to bring flowers, they have different connotations across India. Ask the florist for advice.
When receiving a gift set it aside and open them when the giver has already left. Only if they request you to open it is it appropriate to do so.

Making Appointments
Emphasize the period of time you will be in India and make sure to reconfirm meetings a few days beforehand. It is more difficult to get an appointment with officials in a governmental department than with an associate in a business organization. There is a greater likelihood that you will be kept waiting for as many as several hours before you meet the person.
Be prepared to change the times and places of the meeting at the last minute. We will need to make sure the secretary of the people you meet with will have all your contact details so you can be informed if there are changes.
Time is fairly fluid. Be prepared for meetings to start and finish late and for interruptions to occur on a regular basis.
Communication Styles
Indians find it very difficult to say, 'no' - feeling that to do so would be offensive and lead to difficult ongoing relationships. Answers such as, “We'll try” or “Yes, but it may prove difficult,” will probably mean “no”. Do not attempt to force your Indian contacts to be more direct and forthright than they feel comfortable with otherwise you may frighten them away.
Always try to be specific in your question -asking. If you ask the question, “We are OK for the deadline on Friday, aren't we?” The answer will probably be 'yes'. A better question would be: “Can you tell me exactly where we are in the process right now.”

India, more than most other countries, places great value on the quality of inter-personal relationships. Do not try to push things along too quickly in the early stages - take the time to develop relationships. As Indians are highly family-oriented, do not be surprised if many meetings begin with questions about your family. Such small talk is considered to be highly civilized behavior. Do not be over-eager to move things onto an empirical business basis too quickly.

Black-Out Dates

During an officially journalized holiday, government offices and most businesses are closed so people have a day off work. Please plan around the multicultural holidays that are observed in Indian society.
Ms Carter, I appreciate the opportunity to help regarding business etiquette and intercultural communication in India. I am confident in the expenditure. Please let me know how I can help you to answer any further inquiries.

--------------------------------------------
[ 2 ]. Intercultural Business Communication, http://www.kwintessential.co.uk/intercultural-business-communication/tool.php?culture1=52&culture2=23
[ 3 ]. Madhukar Shukla, “India: Public Behaviour - Part 1,” http://www.executiveplanet.com/index.php?title=India
[ 4 ]. Madhukar Shukla, “India: Business Dress,”http://www.executiveplanet.com/index.php?title=India
[ 5 ]. Madhukar Shukla, “India: Gift Giving”, http://www.executiveplanet.com/index.php?title=India
[ 6 ]. Madhukar Shukla, “India: Appointment Alert! - Part 1”, http://www.executiveplanet.com/index.php?title=India
[ 7 ]. Time and Date AS, “Holidays in India in 2012”, http://www.timeanddate.com/holidays/india/

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