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Culture and Business Climate in Germany

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CULTURE BUSINESS CLIMATE- GERMANY

Appointments with German Audience
Meetings in Germany are strict agendas with their starting and ending times. Be sure you are on time for all you appointments with the German audience, that’s because Germans pride themselves on being excellent planners. If you show up 30 minutes too early, this is seen by the Germans as you either having poor planning skills or you are disrespectful of their time either way this diminishes your chances of doing business with the Germans. Casually changing the time and place of an appointment is not appreciated. If you show up too late, you definitely won’t get a chance for a second meeting with that German audience.
Conversations
The German society is highly fact oriented. Short and small talks with strangers does not have a significant place in German society. Giving compliments is not part of German business environment and can often cause embarrassment and discomfort, in fact, be taken with suspicion. This fact oriented culture makes a very clear distinction between time spent to develop business and personal relations. For that reason, even if you are staying for several days, don’t expect German colleagues to take you out every evening for dinners or an evening program. They usually will assume that you need to have time to yourself after business hours, since this has high priority for them in their culture.
During the conversations, it is very important to maintain direct eye contact while speaking. Although English may be spoken, it is a good idea to hire an interpreter so in order to avoid any possible misunderstandings. Some common words have different understandings in German and American cultures. For instance, saying a presentation is interesting means it is not very successful in American culture but in German culture, the same word means that the presentation is actually very informative and successful. It should always be considered that Germans use direct words with their plain meanings.
German Way of Competition and Management Practices
It‘s good to keep in mind that the German way of competition is strict but not devastating. Although companies compete for the same general market, they generally seek market share rather than market domination. Instead of competing for price, German companies they engage in what German managers describe as “Leistungswettbewerb”, competition in quality and efficiency in their products.
Addressing Germans with Respect
Although calling someone by the first name is very common in United Stated, you never call a German boss by the first name unless first invited instead as Mr Schmidth or Herr Smidth. First names are usually reserved for family members, as well as friends and close colleagues.
Negotiations and Meetings with the German Business Audience
It is recommended to bring plenty of business cards. Includeing full title or position, and any university degrees you have earned or optionally professional organizations with which you are affiliated will give a nice impression since German businesspeople will want to learn as much about your background and qualifications as possible. Germans are very straightforward and direct, especially in the business environment so do not hesitate to ask any questions directly. This is part of their regular communication behavior for someone to openly ask for clarification. Even if it is an initial meeting, the German side will be well informed and prepared, and will expect the same from you.
Most of the time business dress in Germany is formal and conservative. It is a good idea to stick to dark colors.
It is also important to wait to be seated since there is a strict protocol to be followed.
Germans are detail- oriented and want to understand every single point before coming to an agreement. Since contracts are strictly followed, patience is expected by the strict adherence to protocol.
Because Germans are highly analytical and very research oriented, if you have a presentation for German audience, use detailed facts, statistics, charts, and diagrams to prove your points. Stay away from glinting marketing effects and don’t be seen as trying to sell yourself. Being formal during business meetings with the German business audience will give them a better impression.
Since Germans are schedule oriented for a most efficient management of business time, expect their business communication behavior to be very agenda based. Contracts, therefore, are certainly final after signing. Continuing to negotiations or revising fixed terms will result distrust and suspicion and can even lead to termination of the agreement.
Gift Giving in Business Environment
In Germany, a small gift is polite, especially when contacts are made for the first time. Generous gifts are not usual, and certainly not before a deal has been reached if you don't want your intentions to be misunderstood. Avoid giving substantial gifts in private. Gifts are expected for social events, especially to express your appreciation after you have been invited to a dinner at a home. Upon returning home, remember to send a hand-written thank you card to your hosts for their invitation. This will definitely strengthen you connections.
Useful Travel Guides
In addition to a travel book that can be bought from the airport, below links will also be useful about getting travel information for Germany: http://www.germany.travel/en/index.html http://www.justgermany.org/
Professional Networking
It is recommended to read German business magazines, industry publications, and the monthly journal of the local chamber of commerce which contain useful information on networking meetings. http://www.mwonline.de/ also contains lots of useful information on researching professional networks.
There are also some organizations with many regional branches in Germany: http://www.wjd.de/ “Wirtschaftsjunioren” represents German professionals all segments of business in Germany. Information regarding regional social activities, networking can easily be found on this portal. http://www.marketingverband.de/ “Deutscher Marketing Verband” is also a very active German Marketing Group which holds regular meeting, lectures and workshops for professionals.
Travel Requirements to Germany
For Business travels to Germany, U.S. Passport / valid at least 3 months beyond intended stay, and Tickets and Documents for return or onward travel are required. There isn’t any visa requirement for stays up to three months. Credit cards including visa, MasterCard, and Amex are valid in almost every store at no additional commission charge. It is a good idea to have US-to -EU adapter for your chargers since; Domestic AC power plugs in Germany are EU standard (220V). Checking weather conditions before going is also very important since the climate rapidly changes from south to north of the country.

References

Pamela Wilson (2009). Wise Germany: The Essential Guide to Culture, Customs & Business Etiquette. Survival Books, Ltd Culture.

Your guides to Germany: Alexia & Stephan Petersen. Retrieved June 08, 2011 from Executive Plantet: http://www.executiveplanet.com/

M. Becht (2009) The Importance of Social and Professional Networking in Germany. Retrieved June 08, 2011 from Going Global: http://www.goinglobal.com/

(2011) Doing Business in Germany. Retrieved June 08, 2011. U.S. Commercial Service: http://www.buyusa.gov/germany/en/travel.html Tips for Doing Business in Germany. ITAP International. Retrieved June 08, 2011. ITAP International: http://www.itapintl.com/facultyandresources/country-tips/germany-business-tips.html?lang

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