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Culture and Hrm Practices

In: Business and Management

Submitted By lipimohanty
Words 1428
Pages 6
The latest Coca cola’s super bowl commercial stirred up resentment among various sections of people. The conservatives were outraged by the fact that the song “America is Beautiful” was sung in eight different languages and inclusion of gay couple in the ad. However there were others who supported the idea and inundated social media with note of support for the company and few others who probably didn’t get involved.
This is a reflection of today’s modern and segmented society. Globalization and technology have taken front seat in merging cultures and creating a world where communities interact more closely than ever. According to United Nations Conference on Trade and Development (UNCTAD) there are about 63,000 multinational companies (MNCs) in the world and they have 700000 branches in other countries. Looking at the enormous reach of these global entities, one can only agree how critical it is to understand the cultural perspective of different societies.
As a global business, it was an attempt by Coca Cola Company to embrace the diversity of multicultural world -- both in the marketplace and in the workplace. Evidently because societal culture has major influence on businesses. Global businesses have to deal with customers/clients, distributors, strategic partners, employees with different background and cultural mindsets. How organizations make decisions, implement policies, recruit workforce or even make strategic choices are affected by these cultural forces, both externally and internally, and impact the way organizations behave and deal with issues affecting society at large.
My interest as a student of Gender and Cultural studies and a Human Resource Professional would be to explore the role of cultural forces that contribute towards shaping organizations culture and their identity and study the cultural differences in terms of Human Resource…...

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