Free Essay

Culture Research

In: Business and Management

Submitted By nahahaha
Words 3400
Pages 14
Table of content

Research Background 1
Culture Research 1
1. Consumer Culture: Nail Preference Culture 1
2. When and where were the observations/interviews done? 1
3. Consumer List 2
4. Consumer theory Analysis 2
5. Observation Outline and Question List for Interview. 7 6. Who is the target of this culture? (Both demographic and psychographic profile of the individuals) 7
7. Group Members and their contribution to the project 8
Appendix I 9

Nail Preference Culture of Female Consumers

Research Background

Since marketers successfully promote the slogan “It is women’s nature to be beauty”, it seems also well-explained a phenomenon why in current market female consumer exists huge growth potential to marketers to pay attention to it. In this research project, we are trying to explore the nail preference culture of female consumers and understand their potential behavior motivations.

In order to get practical information from this group of consumers, we interviewed some consumers in Nail D’Amour nail salon store as well as its nail specialist. In addition, we used value – Utilitarian Value/Hedonic Value, Motivation – Maslow’s Hierarchy of Needs, and Decision Making Process Model these three theories to explain behavior and motivations of these consumers.

According to the interviewing results, we found that this group of consumers love doing nail is mainly due to its Hedonic value which satisfies consumers’ emotional demands to make them happier, prettier, and more confident. Besides, pretty, unique nails also satisfy their esteem demands by getting respect and compliment from other people for their born-with-nature pretty hands or feet. Last but not least, during the decision making process, the characteristics of 100% customization, long persistence, fashion and elegant image of nail art also make this activity distinguishes from other alternatives, such as buying cosmetics, dying hair, or shopping beauty relative products etc.

Culture Research

1. Consumer Culture: Nail Preference Culture

2. When and where were the observations/interviews done?

(1) Date and time: 08/01/2009 4:00pm~7:00pm 08/20/2009 4:00pm~5:00pm
(2) Where: Nail D’Amour Nail Salon Store 18427 E Colima Rd, Rowland Heights, CA 91748

(3) Physically location: In the store

3. Consumer List

(1) Interviewee list:

|Consumer List |Name |Age |Occupation |
|Interviewee 1 |Ivy |40~45 |Business Woman |
|Interviewee 2 |Michelle |25~30 |Graphic Designer |
|Interviewee 3 |Kathie |25~30 |Business Woman |
|Interviewee 4 |Linda |25~30 |Business Woman |
|Interviewee 5 |Ayako |30~35 |Nail Specialist |
|Interviewee 6 |Winny |25~30 |Graduate Student |
|Interviewee 7 |Christine |25~30 |Graduate Student |

(2) Date and time: 08/01/2009 4:00pm~7:00pm 08/20/2009 4:00pm~5:00pm
(3) Where: Nail D’Amour Nail Salon Store 18427 E Colima Rd, Rowland Heights, CA 91748

(4) Physically location: In the store

4. Consumer theory Analysis

According to the characteristics of this culture, we decided to use Value – Utilitarian Value/Hedonic Value, Motivation – Maslow’s Hierarchy of Needs, and Decision Making Process Model these three theories to explain consumer behavior and motivation of this culture. A detailed analysis and explanation is shown below:

(1) Value – Utilitarian Value/Hedonic Value

| |UTILITARIAN VALUE |HEDONIC VALUE |
|1 |A means to an end: High |End in and of itself: High |
|2 |Logical and objective: Low |Emotional and subjective: High |
|3 |Can objectively explain: Low |Difficult to explain objectively: High |
|4 |Time needed to accomplish task: High |Usually immediate: Low |

Resources: Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude[1]

Based on the analysis result shown above, nail art provides both Utilitarian Value and Hedonic Value to consumers. However, Hedonic Value which nail art provides is comparatively higher than Utilitarian Value to consumers. The most obvious Utilitarian value (functional value) of nail art is nail specialists help consumers remove the dead skin, activating skin function of both hands and feet before putting colors on it. Moreover, according to medical report, doing nail art is also a way to help correct distorted nails for both hands and feet. These two functions really attract part of the consumers to do the nail art. However, most of the consumers are eager to do the nail art because of its Hedonic Value (Emotional value). According to the interview results, almost 90% of the interviewees love doing nail art due to it makes them feel happier, prettier, more attractive and confident. It can be well-explained that though doing the nail art usually take two or four more hours to consumers and they also need to make an appointment in advance with their nail specialists, these loyal consumers are still willing to do it over and over again.

(2) Maslow’s Hierarchy of Needs

[pic]

According to Maslow’s Hierarchy of needs theory, he depicted human’s needs as a pyramid which consists of five levels: the lowest which is also the most primitive one is physiological needs while the uppermost level is self-actualization needs[2]. The higher needs in this hierarchy only come into focus when the lower needs in the pyramid are met. Based on the responses of the interviewees in the nail salon store, we define their needs for nail art in the level four - “Esteem” level of Maslow’s Hierarchy of needs. First of all, these interviewees who love doing nail art not just because they are looking for emotional belonging to their family and friends. Obviously, the motivation for them to do nail art is not just due to their family and friends. In addition, during the interviewing process, it is interesting to find that highly percentage of the consumers who do the nail art believe that they have long, fine, and good-looking hands or feet. They often get compliment for their hands or feet from other people and therefore, they tend to care more about their both nails and toenails and are willing to pay more money than other people on it in order to show and attract people’s attentions. Moreover, except for attracting people’s attention and gaining their respect, most of the interviewees love nail art is also for the reasons that pretty nails make them feel more confident, fashion, or even professional as well as nail art can bolster their self-image or self-value. By doing the nail art, these consumers are expressing an important message “who they are and who they wants to be”. Therefore, they love this activity and value themselves more when they receive esteem and gain recognition from other people.

(3) Decision Making Process Model

a. Problem Recognition

Consumers who do nail art usually have good-looking hands or feet so they tend to have higher sensitivity toward their nail condition as well due to the reason that they got much higher opportunity for people to pay attentions to their “born with nature” pretty hands and feet. At the beginning, these consumers may start by having the demand to go to nail salon to maintain their hands or feet, such as remove dead skin. Gradually, with the trend of doing nail art from some developed countries, such as Japan and South Korea, they found that doing nail art is a better and easier way to set off their hands and feet. Therefore, most of the consumers begin to have the habit to maintain nail condition as well as decorate their nails. Moreover, these consumers often have highly conscious toward fashion or pretty, they regard pretty nails as a crucial factor of trendy, modern attribute and even necessary in their lives.

b. Information Search

This group of consumers is usually internet savvy, they take care of fashion and like to search latest trend information online. They may through the channels of searching online, reading fashion magazines, and watching TV shows to absorb knowledge about nails. Sometimes they join the online discussing group of nail or build a blog to share or exchange their experiences about doing nail art. They also like to exchange information with their family or friends.

c. Evaluation of Alternatives

After getting the information about nail art, these consumers tend to compare the price and outcome of this service to other alternatives, such as dying hair, buying cosmetics, or shopping in beauty parlor etc. On average, the price which the consumers would accept for nail salon is $30~$50 for regular manicure and pedicure, $80~$120 for 3 D nail gel or nail extension etc. Based on the interviewing results, these consumers are usually willing to pay the same range of money on other services, such as dying hair, buying cosmetics, or buying new clothes and beauty related products. Obviously, price is not the primary factor to affect them in doing the nail art. Comparatively, activity outcome is the main reason to these consumers. According to the interviewees, the characteristics of 100% customization, long persistence, fashion and elegant image of nail art are the key points to make them choose this service.

d. Product Choice – Purchase

Once the consumers have decided to do nail art, colors, patterns of the nails and the skills of the nail specialists are three important parts to these consumers. These consumers tend to pick the colors which properly fit for their skin colors and they more prefer to the pattern that is either rare or 100% customized by their nail specialists according to their demands. “Uniqueness” is more important than “fitting the trend” for them in choosing their nail patterns. Moreover, since most of the consumers love to do nail art is “for their own good”, most of the time they tend to choose nail styles and make decisions by themselves instead of listening to the opinions of their family or friends.

e. Outcomes – Post Purchases activities

Once these consumers have tried this kind of service, most of them feel satisfied both physically and psychologically. For physical section, they accomplish tasks which are removing dead skins, activating skin functions, or correcting distorted nails. For psychological section, their confidence improved and they also become emotionally happier because they feel accepted, respect, and valued more by others and they successfully express their desirable image to them. Besides, pretty nails bolster their self-image, uniqueness, and their individuality by making 100% customized nail design and the characteristic of being persistent for this service and being able to express both fashion and elegant image also make these consumers prefer spending their money on doing nail art than other fashion services or activities. According to the interviewees, almost all are also willing to recommend this service to their family or friends once they have tried. They even become loyal, addictive to this service and open mind to try variety of nail services, such as 3 D nail gel or nail extension etc. The frequency for them to go back to re-do the service is about one month.

5. Observation Outline and Question List for Interview.

In this project, we are trying to observe and explore the following issues:
(1) Why do consumers of this culture love to do the nail art?
(2) What are the motivations to stimulate them to do this service?
(3) What would they get after doing this service (both physically and psychologically)?
(4) How addictive they would become once they have tried this service?

The list of questions we developed to help us get the above information from the nail specialists and the consumers are shown in Appendix I.

6. Who is the target of this culture? (Both demographic and psychographic profile of the individuals)

(1) Demographic Profile

a. Age: From 18 to 55 years old

b. Gender: Female

c. Household Income: Average household income higher than U.S. $60,000

d. Lifestyle:

- These consumers can be defined as high household income group because they have enough disposable income to spend on beauty relative products or services or doing leisure activities.

- These consumers usually love to read or watch fashion and beauty magazines as well as TV shows, searching latest fashion-related information online, and exchanging fashion knowledge with other people on the blog.

- They spend certain amount of money (about 20~30% of their income) buying beauty relative products every month, such as cosmetics, perfume, bath preparation, and traveling.

- They are usually internet savvy and spend average 3 to 5 hours a day using computers.

- They usually love traveling to developed countries, such as Japan and United States.

e. Occupation:

These consumers have variety of backgrounds toward their careers. They can be full time students, marketing planners, accountants, financial assistants, administrators, business woman, or even housewives etc.

(2) Psychographic Profile

- These consumers usually have faddish nature and high fashion conscious.

- Sometimes they are viewed as fashion mavens who are always able to catch up with the latest fashion or beauty information.

- They consider that pretty, unique nails can help express their individuality and bolster their self-image.

- They consider that being fashion is a good way to express and distinguish themselves from others.

7. Group Members and their contribution to the project

| |Group Members |Main Contribution |
|1. |Tai-Hao Wu |Collecting and analyzing data from SimplyMap system |
| | |Arranging for consumer culture report |
| | |Designing videotape background |
| | |Doing the interview |
|2. |Hsin-Yi Shen |Writing consumer culture report |
| | |Collecting data from SimplyMap system |
| | |Designing videotape background |
| | |Developing question list for interview |
| | |Doing the interview |
|3. |Chia-Yu Shih |Editing the videotape |
| | |Collecting data from SimplyMap system |
| | |Developing question list for interview |
| | |Arranging for consumer culture report |
| | |Doing the interview |

Appendix I

Interview Question List

➢ Who is the target of this culture? (Interviewing the nail specialist)

✓ Who is your target customer? (Gender, age, and lifestyle) ✓ How often do these customers come? ✓ What kind of services do they usually/often do? ✓ What are the three most popular nail services in your store? And why? ✓ According to your expertise and understanding, what do you think that your target customer like this kind of services?

➢ Consumer Culture Theory Information (Interviewing the target customer)
1. Value ✓ What is/are the reason(s) for you to do this kind of service (nail art)? ✓ Does doing nail art become a part of your life? ✓ What can nail art give you? Except physically for the pretty nails but psychologically? ✓ How do you feel after doing nail art?

2. Motivation – Maslow’s Hierarchy of needs ✓ How often do you go to nail salon? ✓ How much money do you spend in doing nail art every year? ✓ How much money do you spend in other sections (buying food, living, saving, entertaining etc) ✓ Where do you get the information from about nail art? ✓ Do your family/friends/close friends also do nail art? ✓ If not, do your family/friends/close friends support you to do nail art? ✓ What benefit(s) do nail art give you?

3. Decision Making Process Model ✓ When do you start doing nail art? What make you do this? ✓ How do you get the information about nail art? ✓ What other services may distract your decisions from doing nail art? ✓ What factor(s) may affect you in doing nail art? ✓ Do you prefer to choose your nail style by yourself or by your nail stylist? ✓ How do you feel after doing nail art? Is there any emotional difference between pre-doing and post-doing nail art? ✓ Will you recommend your family/friends/close friends to do nail art? ✓ Are you going to do nail art again? ✓ When do you want to do nail art? And why?

Individual Submission
1. Describe all the activities you did for the project.
1) To discuss with my team members and search the data of specific cultures. Finally, we decide to do “nail preference culture”.
2) To search information about “nail preference culture”.
3) To decide target customers of nail preference culture, and search information and variables from Simplymap.
4) To come up the interview questions and discuss with other team member to decide final version of question lists.
5) To interview customers in nail salon.
6) To edit and cut video.
7) To design the photographs.
8) To arrange consumer culture report.

2. How the project evolved over the quarter. When we got permission from professor that we could choose “nail preference culture” for our topic, we started to search data about nail art to understand it. We decided the target customer at the beginning, and tried to come up the interview questions. We had many discussions before interview. My team member, TaiHao Wu, loves to do nail art. So we asked her many questions first to find out the behavior of the nail preference culture. It was very helpful to understand this culture. We interviewed many people in the nail salon. However, some people did not addict to do nail. We changed some questions immediately and tried to find more interviewers. We also interviewed our team member, TaiHao Wu, and the other classmate who also loves to do nail. Finally, we got the answers we were looking for. We spent two to three weeks to edit video and write report. The order of video is based on “decision making process”. We adopted this process to show the video is because we want to make audiences understand the culture easily. All team members did the project very hard. Finally, we completed the report, video, and Simplymap at the same time.

3. What did you learn by doing the project? It is so interesting when doing the project. I was shy to interview strangers. I think I overcome my weakness through the project because the interview was successful. I think it is good to communicate with people because we can directly understand what they think about. It is so important to understand consumer behaviors. I understand their demands, desires, thinking, and feeling about nail during the interview. I think the experience of doing consumer behavior project would be beneficial to me to be a marketing person in the future. On the other hand, Simplymap is a good system to search demographic and geographic data. I spent a lot of time on it because I do not know how to use it in the beginning. It is worth it because now, I know how to use Simplymap and I get a lot of useful information from it. I am appreciated that school provides such a good system to us. Moreover, I am mainly responsible for editing the videotape. I like this challenge because I can learn a new computer skill. I am happy to work with my team members, TaiHao Wu and HsinYi Shen. They both work very hard in project. I also learn a lot through discussions. I learn a lot when doing the project. I am good in searching data, editing videotape, and interviewing people now.

4. What did you find helpful and what did you need more information on; what would you want to know at the beginning and along the way that would make the project easier? At the beginning, we searched information on website and from magazines. It is not too difficult to get information about nails and I think the information is very helpful. Many people share their experiences about nail art. It helps me know more about nail art and know why they like to do nails. On the other hand, my team member is familiar with nail art culture. She also knows the owner of nail salon who can provide the place to us to interview. It is also helpful for us to do the project because it makes us easier to contact the customers in this culture. Besides, the owner of nail salon provided some information about nail to us. I would say if we can find more people who are very addictive in doing nail will be easier to do the project. Many people like to do nail, but few of them are addictive in nail art. We found that it is difficult to get deeper answers that we want.

5. Would you do the project again? Why or why not? Yes, I would like to do the project again but I would like to choose Japanese for my target customers. Because we know that 3D gel nail, nail extension, and nail art are from Japan. Many Japanese love to do nail art. They want to save money on food for doing nail. Some people think they are crazy so I am curious about their motivation and decision process.

6. Group evaluation sheet for your group.

[pic][pic]
-----------------------
[1]http://www.cbe.wsu.edu/~spangen/PDF_Papers/Measuring_the_Hedonic_and_Utilitarian.pdf

[2] http://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs

Similar Documents

Premium Essay

Research Cross Culture

...opening new plants in other countries or hiring their employees from overseas, creating a diversity of workforce. A diversified workforce will create cross-cultural differences leading to cross-cultural communication. This research aims to analyze the barriers of cross-cultural communication in electronic-based companies. The subjects for this study, comprising company operators and middle to top management were randomly selected from electronic-based companies domiciled in Northern Peninsular Malaysia. This study adopted a quantitative approach method, where questionnaires were distributed among 200 employees. Analysis of data compiled was carried out using the SPSS version 20.0 mode. Through an in-depth analysis and application of this study, there is a bigger impact of multinational firm communication in the cross-cultural communication. In addition, the dimensions of national cultures, high and low context communication, language and communication system have no apparent effects on the cross-cultural communication. A lesson to company managers is that issues such as misunderstanding, miscommunication and misinterpretation will arise in the workplace if managers and employees do not fully understand the cultures of each other. Keywords: Cross culture management, Communication system,...

Words: 12318 - Pages: 50

Premium Essay

Culture and Marketing Research

...In domestic marketing research, emphasis is on making decisions on the four marketing mix and developing marketing plan; while international marketing research goes further to elicit additional information on country's political stability, cultural attributes and geographical characteristics. Culture refers to widely shared norms or patterns of behavior of a large group of people. It is the values, attitudes, beliefs, artifacts and other meaningful symbols represented in the pattern of life adopted by people that help them interpret, evaluate and communicate as members of society. The cultural dimension of international marketing research affects research topic, research design and plan, data collection and measurement, data analysis and interpretation. The article provides illustrative demonstration of the impacts of cross cultural differences (language, etiquette, non-verbal communication, norms and values) on the marketing mix: Product: A soft drink was introduced into Arab countries with an attractive label that had six-pointed stars on it. The Arabs interpreted this as pro-Israeli and refused to buy it. Place: A drinks company tried to introduce a two-litre drinks bottle into Spain unsuccessfully only to discover later that Spaniards had fridge doors large enough to accommodate the large size bottle. Promotion: When Pepsi co advertised Pepsi in Taiwan with the ad "Come Alive with Pepsi" they had no idea that it would be translated into Chinese as......

Words: 303 - Pages: 2

Premium Essay

Cuban Culture Research Paper

...A humbling laughing matter On our pastoral counseling practicum class I learned many things while in Cuba, from topics that spanned culture, politics, and society. However, the two topics that interested me the most had to be the daily living of the Cuban people and my personal development as a counselor in a intercultural settings. In addition to that, I must say that within our group grace was prevalent in ways I have never experience before. Looking back I can definitely say that if there was any topic that I learned the most about while abroad I would have to say that topic would have to be myself. You see, the Cuban people have been in this situation for a very long time, and as even the Cubans say, I rather laugh at the situation them to be preoccupied. A situation of limitations and even lack of the very things they need on the daily basis, such as food, medicine and clothing among other things. Whereas in the USA, where there are no limitations the...

Words: 1329 - Pages: 6

Premium Essay

Mexican Culture Research Paper

...How do I define my culture? This is a very thoughtful question… I was born and raised in Mexico, I am family oriented person, I feel more comfortable speaking my own language (Spanish) mostly when I express my feelings, I love Mexican food, and of course I love my country. I like to visit my family in Mexico and fill up my cup, get recharged (Enculturation) and come back to the US. Even though, there are many things that connect me with the Mexican culture, I cannot identify myself as 100% Mexican. There are some aspects of the Mexican culture that I cannot relate to, such as impunctuality, people not respecting the driving laws, and closed minded mentality (e.g. marriage between male and female, males have to be the providers in the household,...

Words: 341 - Pages: 2

Premium Essay

Mexican Culture Research Paper

...Writing Assignment Three All cultures add a twist to their food that make it unique them. These cultures could be Asian, Italian, American, etc. and it is evident that other cultures enjoy their food by all of the restaurants that serve their distinctive style of cuisine. During this paper I am going talk about Mexican culture and what seasonings, flavors, and spices they use and why their culture loves to use them in their diet. The decision to talk about Mexican culture’s type of food and the ingredients that they entail came from the fact that I know as much about Mexican food culture as I do American. Being from Texas, you will have a mixture of both in your community. For example, in our local café, the most popular item on the menu...

Words: 551 - Pages: 3

Premium Essay

Chilean Culture Research Paper

...In analyzing the Chile’s cultural dimension, it was exciting learning about all the social differences that distinctively identify the Chilean culture. While communication is universal throughout the world, the Chilean population primarily speaks Spanish along with other native languages spoken by the locals, opposed to the primary language of English spoken in the United States (US). Important to highlight is that in the Chilean culture some business agreements occur over casual conversation, and not in written form, it’s a verbal agreement that is honored, opposed to how business agreements are handled in the US, where contracts have to be a formal document (Kelm, 2011). Furthermore, religion in Chile and the US are similar in that a high...

Words: 365 - Pages: 2

Premium Essay

Brazil Culture Research Paper

...Small Project 2 Culture means to cultivate, and comes from the Latin colere. Culture is generally all that complexity of ideas and actions that includes knowledge, art, beliefs, law, morals, customs and all the habits and skills acquired by man, not only in family, but also for being part of a society as a member. Each country has its own culture, which is influenced by several factors. Brazilian culture is marked by cheerfulness and joy, and this is also reflected in the music, in the case of Samba, which is also part of Brazilian culture. Taking that into consideration, we can say that many past cultures played a significant role in the whole world to create the cultures that we are currently making part of. The main characteristic of culture...

Words: 965 - Pages: 4

Free Essay

Cross Culture Management Research Issues

...A3907508034 IMBA A-16 (2008- 2012) Amity School of Business e- Mail – shubhangi_singh@live.in INDEX SERIAL NO. PARTICULARS PAGE NO. 1. Abstract 03 2. Introduction 04 3. Methodology 07 4. Literature review 08 5. Discussion 14 6 Conclusion 15 7. Suggestions 16 6. Appendices 17 7. References 18 ABSTRACT Confronted by the globalization of markets, increasing competition, deregulation and rapid technological developments, speed and flexibility become key sources of competitive advantage for organizations. This calls for radically different management approaches and a new breed of leaders. New mindsets and new sets of learning skills will be key factors of success in the knowledge intensive corporations of the future. The research field of cross-cultural management suffers from an absence of theory capable of explaining the...

Words: 5146 - Pages: 21

Premium Essay

Culture and Consumer Behavior Research Method.

...Assignment Culture and Consumer Behavior Research Method. This research investigates the effect of culture on various aspects of consumer behavior in an integrative framework among the three ethnic groups in Nigeria. The cultural groups include an Igbo, Yoruba and Hausa ethnic groups. The method of research will be an experimental research on the ethnic culture and how it affects consumer behavior. The objective for doing this research are as follow: what culture it and how it impacts consumer behaviors in Nigeria, how culture asct as an invisible hand that guides consumption-related attitude, values and behavior, how culture set standards for what satisfies consumers’ needs, how consumers are always adapting to culture-related experiences, how the impact of culture on consumer behavior is measured and how core culture values impact Nigerian consumers. Using the Hofstede’s (1980) cultural framework, differences in ethnic group’s cultural orientation will be hypothesized. Then for each cultural dimension, related consumer behaviors will be identified and the differences in those behaviors will be hypothesized according to the predicted differences in each related cultural dimension. After this, the influence of the cultural dimension on the identified consumer behavior will be investigated in a multiracial West African country, Nigeria. With major corporations seeking to move into African and sell to the African consumers, it is important that solid sub cultural......

Words: 856 - Pages: 4

Premium Essay

Native American Culture Research Paper

...Culture has been developed over time, molded by generations, and shared in the growth of life. Art, clothing, language, religion, literature, and customs all play a fatal part in people’s diverse cultural values, from all corners of the earth. Sharing culture usually inhabits the same area of the world. By doing so most values and beliefs carry on for generations. It provides a sense of unity with the groups creating traditions values and beliefs. Experience is what carries culture through generations. Adopting old traditions and customs propagate culture. Culture is earned throughout a life time nobody is simply born with it. Gradually changing over time, some traditions, beliefs, and rituals are pushed to the wayside....

Words: 1163 - Pages: 5

Premium Essay

African American Culture Research Paper

...Have you ever known something to be alike, yet be different at the same time? Well this is my view when it comes to Lebanese Americans and African Americans cultures. I will begin with a short history of Arabs. Beirut, Mount Hermon and Lebanon is where most of the Lebanese settlers in America came from. There are known also as the Armenian population and they speak of variety of language’s including Turkish and Armenian. However, Syriac is spoken by Assyrians, along with French and English. During World War 1, France and England separated the region into English and French territories. Eventually, “England assumed control of what became Palestine and Jordan, and France took over what became Syria and Lebanon” (Every Culture). The very first Arabic speaking Christian Lebanese individuals migrated...

Words: 629 - Pages: 3

Premium Essay

Diverse African Culture Research Paper

...In the large and diverse African cultures, there is many different ways they choose to express themselves creatively. Some of those ways include masks and extravagant costumes that are used for rituals or other ceremonies. Another major way they express themselves is through textiles. Sometimes the importance of textiles are overshadowed by the masks and sculptures used in the various African societies, but the textiles are just as important or even maybe more important to these cultures. Furthermore, the use and creation of these textiles are important as well. Different tribes use different colors and cloths to create their textiles. For example the Yoruba tribe of south west Nigeria uses Adire and Indigo colored clothes while the...

Words: 280 - Pages: 2

Premium Essay

Pop Culture Research Paper

...Popular Culture Essay CUL502MMA Over the course of the semester I have learned a lot about popular culture and how it affects society. I believe there are both positive and negative affects to pop culture. Pop culture is diverse, it affect a variety of people from different race, sex and age. It can effect these people both positively and negatively, the positive effect on pop culture is that people are now becoming more accept of someone being different or unique. Such as the reality T.V star “Whitney Thore”. She’s the star of the show “my big fat fabulous life”. A show that celebrates diversity and being comfortable in your own skin by owning who you are, regardless of your size or shape. Whiney said this on one of her shows. “Whitney, you’re not fat, you’re beautiful.” And I’m like, that’s ridiculous, I’m almost 400 pounds, I’m definitely fat! But it just shows that people cannot reconcile that you can be attractive and fat, or smart and fat.” (Escobar)...

Words: 590 - Pages: 3

Free Essay

Conceptual Interests and Analytical Shifts in Research on Rave Culture

...house, trance and drum and bass. Since their late 1980s origins in the U.K., raves have gained widespread popularity and transformed dramatically. Consequently, their many cultural traits and behaviors have garnered much sociological interest, which mostly falls into two competing perspectives: cultural studies and public health. In this paper, we review what raves look like today compared to their high point in the 1990s. We then discuss how the cultural studies and public health perspectives define raves and have studied them over time, focusing on the “pet” sociological concepts each has sought to advance. Our analysis of these literatures reveals important differences in rave research by country and over time. We end by discussing the politics associated with the shift in rave research. Introduction Society has been greatly influenced by many alternative scenes, subcultures, or lifestyles oriented around music, youth and young adults (Epstein 1998). Some of the more notable ones include the English punk scene in the 1970s- 1980s, the U.S. jazz (1930s-1940s) and hippie scenes (1970s), and the 1990s rave scenes in the U.K. and U.S. From them have come musical innovation, social identity, fashion and other aesthetic nuances, and mainstream and alternative cultural production. Increasingly, sociology has used scenes and lifestyles to investigate and clarify many of the discipline’s fundamental concepts and ideas. For example, Becker (1963) used the 1940s U.S....

Words: 9746 - Pages: 39

Premium Essay

Deaf Culture Research Paper

...Deaf Culture and History “Deaf culture is exactly what Carol Padden defines as a culture: a set of learned behaviors of a group of people that share a language, values, rules for behavior, and traditions.” ("Deaf Culture” ¶4). Deaf people of the world have lived in a secret shroud for quite some time. Less than centuries ago, deaf people didn't even have an official language. Over time those who were deaf created their own culture and language. Deaf people have had their beliefs and language evolve throughout history into something that can allow people to break communication barriers. Contrary to popular belief, sign language is not universal. Different languages have different forms of sign language and here in America, deaf people use ASL (American Sign Language). American Sign Language derived from French Sign Language, which was brought to America to help teach deaf people (“History of American Sign Language”). Today, ASL isn't just a language, but it is a culture of people who care for each other. Deaf people encourage people to use ASL as it is...

Words: 767 - Pages: 4