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Current Events in Business Research

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Words 392
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Current Events in Business Research
Tanesha Wilson
RES/351
March 7, 2013
Deborah Alrutz

Current Events in Business Research
The business research process begins with an overview of a particular market or industry. During the overview, individuals can assess whether opportunities for business exist within that market. The next step of the business research process includes the collection data, which aids in determining the consumer need of products or services. An analysis of the data collected will also help to determine the direction the company should go. The business research process also involves a testing phase. In this phase of the process, conducting various tests can provide helpful information to predict customer behavior. The final step typically includes the decision or implementation of the idea (Cooper & Schindler, 2011). This summary will provide a brief overview of the business research process used to launch Cutie Pies Organic Cakes.
The Process
Cutie Pies & Cakes had been operating for several months as a home-based business making only navy bean pies and carrot cakes. As a featured vendor at an annual food and pastry tasting festival, we experienced an overwhelming response to our products, with one exception; a request for organic pies and cakes. The first task was determining if the local pastry industry needed an organic or “all natural” presence. To our surprise we encountered many who would want to purchase organic pastries regularly. Our second task was to ascertain how many of the existing local pastry shops offered assorted organic pastries. So we set out calling hundreds of local bakeries to see how many offered organic baked goods and pastries. Detroit had very few bakeries or pastry shops that offered organically made pastries. Many of those who used organic ingredients did not taste well. The information gathered resulted in Cutie Pies & Cakes becoming Cutie Pies & Organic Cakes. We continued to participate as vendors at local events helping to promote our organic theme.
Conclusion
The business research process includes several steps: determining if a need exists, gathering relevant data, analyzing the data, testing the findings, and implementing the decision (Cooper & Schindler, 2011). Cutie Pies & Organic Cakes used this process to assess consumer need and ultimately provide a quality product.

Reference
Cooper, D., & Schindler, P. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill/Irwin.

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