Current Events in Research

In: Business and Management

Submitted By alegna72
Words 498
Pages 2
Current Events in Business
XXXX
RES/351
April 30, 2012
XXXXXXXXX
Current Events in Business Research
Mehta, S. S., & Mehta, G. B. (1995). Marketing of churches: An empirical study of important attributes. Services Marketing Quarterly, 13(1), 53-53.

The chosen article references marketing in nontraditional areas, the church, to improve customer satisfaction and client service. Today churches want to develop appropriate responses to meet the expectation of the congregation. This article mentions the importance of understanding the cause of worshipper satisfaction in worship service. A church like any traditional organization shows interest in providing satisfactory worship services for the congregation as churches want to meet the needs of the members. More specifically, church leaders want to meet the needs of the congregation and increase church attendance and loyalty. Therefore, the finding of this study is beneficial for church leaders who view church as God’s shopping center.

The article clearly states the purpose to help churches recognize the attitudes of the worshippers, establish the attributes that determine satisfaction of worshippers, and to assess implications of factors that attribute to worshipper satisfaction (Mehta & Mehta 1995 , p. 54). The study attempts to establish whether the attitudes of worshippers contribute to his or her satisfaction with worship services. The authors provide specific meaning for the word “attitude” as this is a word with several meanings; therefore, this study chooses the definition of attitude as multidimensional with a function of the strength of beliefs the person holds. The article does include details of the research process as the authors start with developing questions that deal with worshipper attitudes and demographic variables. The article reference the sample size of 319 with…...

Similar Documents

Current Events in Business Research

...Current Events in Business Research Business Research RES/351 This paper will summarize the business research process by defining the business research process by my experience in the workplace. The most current working industry experience that I have experienced is the casino industry. I will briefly summarize some of the business research of the casino industry. One of the very first business research processes that a potential business owner must consider is location. In the case of my current employer, The Santa Claran Hotel Casino had to determine which location in which land was owned by the tribe of Santa Clara Pueblo to place the casino. This particular business research was a little different from the conventional business research process for location. For example, usually if someone wanted to open a movie rental establishment they would do research to find out the location in which they are most successful. They would find out that they are most successful next to or in close proximity of a McDonald’s. One more example would be a CVS Pharmacy being successful close to a Walgreen’s. Another business research process that is very important in the casino industry would be the selection of which slot machines to put onto the casino floor. There are several business research processes that are involved with this decision. The Slots Director has to sift through thousands of different slot manufactures and themes to determine the right......

Words: 357 - Pages: 2

Current Events in Business Research

...Current Events in Business Research RES/351 September 10, 2012 Julie Bonner Current Events in Business Research The business research process is about learning everything there is to know about an organization, the consumers, competitors and the trade. The main points are trying to figure what products or services to offer, what consumers are likely to buy them, the region as to where to sell or buy them, and lastly the pricing. By following the important steps of business research a company is able to achieve these objectives. Business research was used in the military but in different ways Identifying Competitors - The mission of the military when it comes to new soldiers is to attract and retain quality soldiers. For instance the Army (the branch I was enlisted in) is facing tough competition when trying to maintain or attracting recruits and enlisted personal of all components and ranks. This is due to the low momentum of the recruiting efforts and potential recruits and that is why they are offering enlist or re-enlistment bonuses which is a financial incentive that is not given in the civilian hiring world. Since, the real world is their true competitors. Studying Customers - The needs and wants of the new recruits and re- enlistment are very essential. So before initiating these incentive programs, I believe that the military would have to establish what the needs and wants are of enlist and re-enlistments. An essential point, just like a product......

Words: 452 - Pages: 2

Current Events in Business Research

...Current Events in Business Research Tanesha Wilson RES/351 March 7, 2013 Deborah Alrutz Current Events in Business Research The business research process begins with an overview of a particular market or industry. During the overview, individuals can assess whether opportunities for business exist within that market. The next step of the business research process includes the collection data, which aids in determining the consumer need of products or services. An analysis of the data collected will also help to determine the direction the company should go. The business research process also involves a testing phase. In this phase of the process, conducting various tests can provide helpful information to predict customer behavior. The final step typically includes the decision or implementation of the idea (Cooper & Schindler, 2011). This summary will provide a brief overview of the business research process used to launch Cutie Pies Organic Cakes. The Process Cutie Pies & Cakes had been operating for several months as a home-based business making only navy bean pies and carrot cakes. As a featured vendor at an annual food and pastry tasting festival, we experienced an overwhelming response to our products, with one exception; a request for organic pies and cakes. The first task was determining if the local pastry industry needed an organic or “all natural” presence. To our surprise we encountered many who would want to purchase organic pastries......

Words: 392 - Pages: 2

Current Events in Business Research

...Current Events in Business Research Recently in our workplace, the top leaders were faced with a dilemma that required the business research process. They had to decide whether it was cheaper to refurbish our organization’s building or tear it down and build from the ground up. Before making this decision, the office took a survey from the employees. Some of the questions included how much room was needed versus what we had based on experiences and what benefits would a new building bring to the organization. After the survey, employees did some brainstorming with top leaders to see where they stood on the issue. They researched the cost of each project individually. They cost was determined by need versus want, advantages versus disadvantages, and budget. Leaders also had to figure out a timeline to get the project done and had to determine where employees would work during this transition. After thorough research, the reports were brought back for comparison and analysis. They had to determine what was best for the organization. They had to determine if following the budget was more important than quality. They also had to decide whether the solution was good for the present, the long run, or both. Through research, they found that because the current building is so old, so much damage had been done and most of the components were outdated, it would be cheaper to tear it down and rebuild. Research gave them the answers to the questions they had, tips, and......

Words: 330 - Pages: 2

Current Events in Business Research

...Current Events in Business Research The research process is essential in today’s businesses and corporations. The research process enables companies to perfect their business and the processes in which they complete tasks or solve problems. The research process is usually used when there is a gap in a process. In order for the process to be used there is usually a dilemma or an area of opportunity. Once an area of opportunity is identified a group works together to question the problem and work to improve or change it. While working at a large corporation I have witnessed many areas of opportunity and what is done in order to improve these issues. I currently work at a major financial institution that helps customers with past due mortgages. In order for a customer to have their mortgage modified a customer must go through a lengthy process. While going through a modification, customers were being forced to speak to several representatives resulting in having to resend documents and explain their situation several times. This issue was identified through many complaints received but not only customers but employees as well. This situation was resolved by a special project team that came up with the concept of Customer Relationship Managers (CRM). These CRM employees are a one stop shop for customers who are going through a modification. This process enables customers to work with one representative from start to finish. This cuts down on unnecessary double work on both......

Words: 289 - Pages: 2

Current Events in Business Research

...Current Events in Business Research Bonita L. Taylor RES / 351 June 19, 2013 Alexander Odemba Business research is systematic inquiry that provides information to guide decision. The business research process entails learning everything you can about a company, its customer, the industry and its competitors. You want to know what products or services to offer, who is more likely to buy them and where to sell them. Several steps in the research process are: clarifying the research question, research design strategy, pilot testing & instruments development, data collection, data analysis & interpretation, research reporting and management decision. These steps are not done in any order and some are not used at all. Good business research help management make better decision that help get goals set and done. It follows the standard of the scientific method which is systematic, empirically based procedures. The purpose is clearly defined and the research process is detailed. First you will need to identify the key competitors in your industry, which can be done by various sources. Second you must study the customers by looking at what they want and what products they need. This can be done through primary research, which includes phone surveys, emails surveys or interviews with the customers. Once the information on the competitors and customers are done, analysis can be used to study the weakness and strengths of the competitor and...

Words: 329 - Pages: 2

Current Events in Business Research

...Current Events in Business Research Crystal G RES/351 January 18, 2014 Current Events in Business Research Business research in any organization is important because it helps deliver information to solve problems and encourages managers in making decisions to better an organization. In the insurance industry for example, entails learning everything possible about what the customer needs are. The major objectives are determining what products or services to offer for that particular client, which clients are most likely to buy that particular insurance and what carrier is going to offer the most competitive pricing. There is a lot of competition within the insurance industry. Within Wells Fargo Insurance Company, they offer several products readily available to fit that particular customers business. There are various methods Wells Fargo uses within the business research process to help the organization achieve their goals. The first step is identifying the competitors. One way Wells Fargo identifies the key competitors in the industry is through secondary research. Secondary research is information and or data that are available about that company and open to the public. This information allows our agency to see what products they sell and their key strengths on that particular line of business. The Insurance Journal which is the national property casualty magazine helps determine what companies are specializing in that line of business and who is ranking......

Words: 355 - Pages: 2

Current Events in Business Research

...Current Events in Business Research Harriet Witherspoon February 1, 2014 RES/351 Professor Marc Sherrill Business Research Working in the medical field business research is very important for the office. By using business research the medical office is able to use up to date supplies and cost efficient IT services without going over budget. As an office manager at an OB/GYN the use of business research could be the difference between cutting cost and adding more bills. One of the main problems in my office our IT problems. Working in small medical office time is very critical. If the computer system or internet stops working that means that we cannot conduct a productive day. This potentially makes the office to lose money. By using business research we can use the management dilemma to find an IT company to meet all of the offices requirements. We will first list the problem and list all questions we may have. Then we will list all requirements that are needed in order for the office to operate efficiently. Last, a solution will be developed to specifically meet all requirements that will benefit the OB/GYN office. The end result would be that the medical office will be satisfied by the IT Company meeting all of their requirements and the medical office would not have to worry about closing the office because of the delay of activity due to IT issues. Another important business research would be the use of up-to-date medical supplies. These......

Words: 372 - Pages: 2

Current Events in Business Research

... Current Events in Business Research Bryan Holmes RES/351 March 6, 2014 Benjamin Millard Current Events in Business Research The current event with the business I am employed with is growth. Business has grown so much the equipment on rent count has doubled and the space along with the technicians to maintain it has not. The problem identified is no more room for more technicians or equipment. The oil industry is booming in Northern Colorado but, is it stable? The options thrown around right now is to add more bays to the current building for technicians, creating a split-shift, opening and old building in Lafayette to sustain the growth, also opening a megastore on Highway 85 and highway 52. There is 100 acres available build to suit. With a majority of work in right in that vicinity the location would not only assist in sustaining the growth but, strategically placing a facility at that location would set Sunstate Equipment apart from the competition. The risk involved as stated is, is the oil business stable. With some reliable information through Oil execs, the oil found in Northern Colorado is the biggest in North America at the moment. The problem is the trends of the oil industry have a history of fluctuating. Right now the problem has been identified with growth. If the oil industry flops or falls on its face, there needs to be a contingency plan. The first suggestion is expanding the current building with a split-shift. This is a metered response or a band aid. If...

Words: 342 - Pages: 2

Current Events in Business Research

...Current Events in Business Research Daniel Murphy RES/351 April 28, 2104 Dr. Linda Florence Current Events in Business Research The business research process begins with clarifying the research question (Cooper & Schindler, 2011). In the restaurant company I work for, we wanted to know how the employees feel about the company and what we could do to make us the employer of choice. Once we had that question figured out we needed to come up with a proposal and a research strategy to gain the data needed to answer the question (Cooper & Schindler, 2011). We, as a company, came up with the idea do have everyone do an anonymous survey. In this survey questions were asked about the direction of the company, what you would want to see from the company, how comfortable you are with pay, benefits, your supervisors, our values, and what you would change if you could change things about the company. This survey was taken by over 95% of our workforce including our corporate office employees, district managers, general managers, assistant managers, and all employees so that was a huge turnout. Next the data had to be collected and prepared, before we could move any further (Cooper & Schindler, 2011). Once the data was collected and prepared every district received an analysis of the company overall did, and their district did. On top of that each restaurant received analysis of how they did as a restaurant, and copies of how the district and company did as a......

Words: 368 - Pages: 2

Current Events in Business Research

...Current Events in Business Research Tamika Taylor RES/351 July 21, 2014 Michele Burpeau-Di Gregorio Current Events in Business Research Describe the business research process When the organization wants an inclusive and full understanding of a developing theory and information practices a case study is conducted. A case study creates a complete assessment of what the customer wants by researching the product or field in every aspect. Case studies involve on-site analysis, and interviews of people that use the product or individuals that are in that particular field that is being researched. The Case Study method involves extensive information gathering, and most case studies are typically time demanding. Identify the research problem and the research method Accounting research is often challenged about its relevance and achievements. Accounting research matters for the development and for improving the practice. This specific case study questions the complexity of the different variables, and the actual practices that detail the ordinary, unusual, or infrequent. This case study was created to answer the how and why questions of accounting, evaluating the importance and application of accounting research and how it relates to professional proficiency. According to Cooper, D. J., & Morgan, W. (2008), “Case study research comes in many forms, and is extremely useful in raising questions, highlighting issues, developing and testing theory, and providing......

Words: 650 - Pages: 3

Current Events in Business Research

...Current Events in Business Research RES/351 July 28, 2014 Annette West Current Events in Business Research For the purpose of this assignment I ended up going in two totally different directions. Initially I wanted to research “burn out” on the job as I personally feel it and I personally see it every day at work, but in the end I decided to research on a second issue at my place of employment and that is “working off the clock”. I began working for my current employer, the federal government, in 2009. Since that time I have noticed the common practice of the expectation of my fellow workers and myself, without specifically being asked, to perform our duties and not report our time that was in excess of eight hours per day. Most recently I was asked by our local Union to become a Union Stewart and since accepting that position I wanted to research as to why this is normal practice and how we can go about correcting this issue. In researching the University’s Electronic Reserve Readings I have decided to use a paper labeled “Working off the Clock and Its Impact.” To begin with I believe it is common knowledge that it is against federal law to allow any employee to work outside of their normal working hours without compensation. According to the Department of Labor’s (DOL) website “the Fair Labor Standards Act (FLSA) prescribes standards for wages and overtime pay, which affect most private and public employment. The act is administered by the Wage and Hour Division....

Words: 861 - Pages: 4

Current Events in Business Research

...Current Events in Business Research Tamara Channel RES/351 March 2, 2015 Professor John Rudin Current Events in Business Research Thorough and appropriate research is essential to the success of a business. Business research is defined as an organized effort to plan, acquire, analyze and disseminate information and insights to the people who make the decisions to assemble the organization to perform the proper actions that will result in fully maximizing its performance (Cooper & Schindler, 2011). Some companies choose to outsource some of the call center operations. Companies who use outsourcing tend to route their high level or grandfather customers with the agents of the in-house operations and route the lower level customers to an outsourcing company. Business research process starts with an overview of the industry or market. Opportunities for the business in the market can be assessed during this phase. The research then includes collecting information that will assist in determining customer product and service needs. An analysis can be run to govern the course the company should take. The testing phase includes, directing numerous tests that can deliver pertinent information to forecast customer behavior. The final step includes the decision or implementation of the actual idea (Cooper & Schindler, 2011). This paper will discuss the research study on call center outsourcing. Identify the Research Problem and the Research Method Used ...

Words: 909 - Pages: 4

Current Events in Research

...Current Events in Business Research Eboney Quick RES/351 October 19, 2015 Charles Fanning Current Events in Business Research I am interested in owning my own restaurant one day. I have worked in many areas and have been catering for events for over 10 years. As a business owner I have to look in depth at every aspect of the business. One large place that always seems to be over looked is the actual waste of food the business takes on over time. I found an article called “Back of house”- focused study on food waste in fine dining: the case of Delish restaurants. This study shows a wide range of understanding food service kitchen practices, risk mitigation, and menu design just to name a few focuses. Where it all begins and ends As more and more people chose to eat out now the issue of food waste has gained more attention. The article states that in Canada there was over $2 billion worth of food waste in 2009. That is a huge loss for the industry but even larger for individual businesses as it is dived among them. Research has been focusing on portion sizes and how product mixes as parts of this waste. This makes me think of places such as buffets where you can eat all you want for a set price. While some may be a bit costly others seem far too cheap for the food that is consumed. People take advantage of this opportunity and waste a lot of food. They may get items to try and then don’t like and end up throwing them away or the amount of food consumed......

Words: 873 - Pages: 4

Current Events in Business Research

...Current Events in Business Research RES/351 University of Phoenix Current Events in Business Research The “Bringing Research to Life” section of Chapter 3 of Business Research Methods describes a scenario in which Myra Wines is part of a research team hired by the U.S. Army to determine whether the military’s munitions testing area was contributing to the high civilian death rate. Local activists believed the area was an environmental hazard and were attempting to force the closure of the firing range. The Army’s hypothesis was that its dud shells would only ignite if another live bomb caused it to explode and the civilian deaths were unrelated to the munitions testing area. Wines hypothesized that the duds could ignite and cause harm to civilians without leaving evidence of the event (University of Phoenix, 2011, Week One Reading). The text indicates that the research team met with Army personnel to review reports on the duds, to understand the management question, and to clarify the research question. The team observed Army personnel firing shells, the effects of the explosions, and the frequency of duds to understand the dilemma and develop research questions. As a result of a dud exploding unexpectedly, the team created a research design strategy and began collecting data through an observations study. The study revealed that civilians were scavenging salvageable metals from the......

Words: 524 - Pages: 3