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Current Market Conditions Competitive Analysis

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Current Market Conditions Competitive Analysis
Apple, Inc. is a multinational. Their leading product is a smartphone called the iPhone, which began selling in the early 2000's. It has made them billions of dollars over time because their cost to manufacture the phone is less than what they can charge to sell the phone to consumers. Apple is known to have expensive products, but their products still have a high consumer demand. In this paper, we will discuss Apple Inc. competitive market analysis.
Company History
Apple Computers Inc. was founded back in April, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Their main goal was to develop and sell personal computers. Since then, Apple has become more than a company that just sells computers. They have now broadened their line of products to phones, music purchasing software, MP3 players, televisions and even a form of payment. Later in 2007, they changed their name to Apple, Inc. It reflected their shift from a personal computer only to consumer electronics. After Samsung, Apple is the second largest information technology company, according to revenue. In March 2015, they joined the Dow Jones Industrial Average.
Their iPhone has revolutionized the cellphone industry. It's operated by Apple's operating system iOS. Since its debut in 2007, the iPhone has had eight generations – starting with the first generation model and its current models, iPhone 6 and 6 Plus. With each new model, major changes were made to improve the user-friendly nature of the phone. These changes included a faster processor, higher resolution camera, front facing camera, retina display, Siri, the Touch ID fingerprint scanner and the bigger screen in the iPhone 6 Plus. Back in 2012, iPhone users made up fifteen percent of all cellphone users in the United States. Despite those reports, other countries like Japan and even...

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