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Customer Acquisition for Facebook

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Customer Acquisition for Facebook
We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important.
But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of users? What’s your promotion strategy – inbound marketing or traditional PR? This extensive guide will walk you through what user acquisition is and how to execute a plan.

Is Your Product Ready for User Acquisition?
While Mark Zuckerberg’s famous “move fast and break things” motto might be useful advice in many startup situations, it may not be the best advice when it comes to customer acquisition. The decision to take your product to market and begin onboarding customers should be given the weight it deserves. You have spent months (if not years) developing your product, so the execution of your user acquisition strategy must be thought out very carefully.
First of all, is your product even ready for some/many users? Are there still bugs that will render the customer experience completely flawed? While Zuck’ s “done is better than perfect” philosophy is wise, it would be a mistake to launch a broken product.

Why Being Prepared Matters ?
The customer acquisition process for startups is hardly linear or predictable, but that doesn’t mean that thoughtful planning is not useful or necessary. Even software giants like Microsoft have a few things to reach.

Estimate the cost of customer acquisition
The pockets of most startups are not very deep, and you should have an estimate of your cost to acquire customers (CAC) before beginning the onboarding process. Your CAC is loosely defined as the cost of all of your sales and marketing expenses over a given period of time, divided by the number of customers acquired in that window. While you won’t have a firm sense of your CAC until you begin acquiring customers, having an estimate will help you be prepared.
Don’t underestimate the consequences of jumping the gun and kick starting your user acquisition before your product is ready. The greatest risk, of course, is alienating your users by producing an inferior product. You might be lucky enough to bring some of them back around, but a poor product can mean losing customers for good. Ask yourself, what is the baseline product I am willing to “show” users? What can break without negative consequences?

Conclusion
There is more than one way to approach customer acquisition. Many different paths can lead to the same place. Choosing the right path for you depends on your audience and your customer acquisition funnel. But with the insights above, you should have no trouble creating a customer acquisition plan that works for you and your company. It’ll be unique, but it will be strategic and based on years of experience. The truth is there is no ultimate secret to customer acquisition. It’s a series of tactics integrated together to create a custom process just for you.

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