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Customer Loyalty

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AT&T Earns Top Ranking for Wireless Customer Loyalty in Leading Marketing

When it comes to loyalty AT&T announced on February 4, 2010, that they have ranked No.1 for customer loyalty. AT&T is a premier communications holding company it is one of the biggest phone services companies in the United States and around the world it has subsidiaries and affiliates which works under AT&T operating companies. At&t services includes the nation’s largest fastest 3G network for wireless, Wi-Fi, high speed internet services, it also offers the most wireless phones that work in other countries. At&t excels in customer service loyalty because of its network quality, technology leadership and competitive plans. AT&T has allowed its customers to have access to nation fastest 3G network along at the same time to talk and surf over the internet. Among being competitive in the market against some of the other wireless phone companies including T-mobile, Verizon and Sprint, At&t has manage to be the leader in emerging technologies with the most smart phones. Founder and President of Brand keys stated, “At a time when brand has become a surrogate for added value, especially n the wireless category, we believe AT&T has been able to better meet the expectations that consumers hold for that fusion of technology and brand. They’re managed to do it believably and with a degree of engagement that have resulted in their No.1 ranking in our 2010 Customer Loyalty Engagement survey.” (Robert Passikoff, 2010)

References
Brand Names, . (2010, February 4). 2010 Customer loyalty index rates AT&T number one based on network quality, technology leadership and competitive plans []. Retrieved from http://www.brandkeys/AT&T...

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