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Customer Relationship Management

In: Business and Management

Submitted By packard1
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Product leadership
Samsung and Apple
Samsung has been searching for an answer for the hugely popular iPhone since the smartphone-boom exploded in 2007 with the launch of the first iPhone. The answer came in the form of the OS Android. Samsung decided to walk hand-in-hand with google and released the first galaxy s phone in 2010, to compete against the industry giant, Apple. Since then, the industry has matured. And Samsung, from having a small smartphone market share in 2010, has accomplished an amazing feat in such a short span of 3 years as they have grown to even outsell apple in 2013. The reason for their success is Samsung’s innovation. Samsung has always been recently shifting heavy attention on product innovation. It has shown its innovation in its flagship models the galaxy series where the S1 to the S4 and the addition of the Note series to address the niche Phablet market. Also, Samsung has been looking out of the box. The current flagship model, the galaxy S4, has features that puts it in a league of its own. In the survey we conducted, when asked about whether which company produces better smart phones, Samsung pulled ahead with a majority of 58% while apple is close behind at 31% and the rest of the brands make up the remaining. This results state that the industry giants would be Samsung and apple. However Samsung has taken over apple in terms of sets sold in 2012, and has remained on the throne so far.
Innovation and Product leadership
Smartphones are ever-changing, with the new technologies that companies such as Samsung invent. The new flagship model has a sleek futuristic design, and processing capabilities comparable to computers just a few years back, all in the tiny box that could fit snugly in your pocket with a screen pixel density count that even the human eye cannot capture. Also not to forget features such as air gestures which make the

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