INTRODUCTION

Marketing is about identifying and meeting human and social needs. One of the shorter goods definitions of marketing is “meeting needs profitably.” People were unable to locate some of the items they desired most, it created an online auction clearinghouse. When IKEA noticed that people wanted good furniture at a substantially lower price, it created knockdown furniture. These two firms demonstrated marketing savvy and turned a private or social need into a profitable business opportunity.
Definition of Marketing “Marketing is defined as a social and managerial process by which individual and groups obtained what they need and what through creating and executing products and values with others” -PHILIP KOTLER “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and it stakeholders.” Coping with these exchange processes calls for a considerable amount of work and exchange thinks about the means of achieving desired responses from other parties. Thus we see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value” -A.M.A (American Marketing Association)

“The market include both places and region in which buyers and sellers are in free competition one another”
- PYLE

“Market for most commodities may be through not as a geographical meeting places but as getting together buyers and sellers in person by mails, telephone or any other communications” - MITCHEN

CUSTOMER RELATIONSHIP MANAGEMENT

Over a century