Premium Essay

Customer Satisfaction on P&G

In: Business and Management

Submitted By nazmoonnaju
Words 3903
Pages 16
Consumers’ attitudes towards beauty line products
A study on
Proctor & Gamble (P&G)

Group Leader
Name : Nazmoon Nahar Roll No : 0807003

Submission date: 27th May, 2013

Consumers’ attitudes towards beauty line products
Submitted To
Nahid Shah
Lecturer
Department of Marketing
Comilla University
Submitted By:
Group (Stardust)
Sl.No Name Exam. ID Position Remarks
01 Kamrun Nahar Nilu 0807002 Member
02 Khaleda Akter 0807003 Member
03 Naima Islam 0807016 Member
04 Sharmin Akter 0807019 Member
05 Nazmoon Nahar 0807021 Leader
06 Ratna Rane 0807025 Member
07 Tania Akter 0807028 Member
08 Farhana Afrin 0807034 Member
09 Khadija Akter 0807044 Member
10 Sayda Affifa 0807050 Member 11 Masing U Marma 0807059 Member

Abstract
P&G is a global leader for different product categories in many countries. P & G is tightly integrated with some of the largest retailers in United States of America as well as world around and around the world Distribution channels all over the world. We conducted the study to determine the attitudes of the customers towards beauty line products based on the products of P & G. Our sample size is 30(Male 3, Female 27). We have used some variables (Dependent& independent). The variables are Consumer’s preference, Culture, Buying ability, Personality, Price, Value, Perception, Social status, Consumer Learning, Psychological drive, Promotional program. The major problems we found that are high price and unavailability of these products. We think that, if the company tries to minimize the cost and make available these products they will capture more market share and consumers will consume their products more and more.

Acknowledgement...

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