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Customer Satisfaction

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“Good customer relationship marketing creates customer satisfaction. In turn, satisfied customers remain loyal and talk favourably to others about the company and its products”. Refute or support this claim.

By using different marketing approaches and activities, marketers build up relationships and loyalty with customers as well as brand value for long-term benefits. This is well known as Customer Relationship Marketing. The above statement is factual and the rest of this essay will demonstrate why I support it.

Any chance a firm and the customers get to meet, relationship building should kick off and become the main focus of this encounter, as this will bring benefits for both, the firm and customer. The firm will need to emphasise on recognising the aspects that affect the relationship of the firm with the customer and try to improve or make amends in order to keep them coming back. In the field of stock markets more attention needs to be diverted towards the customers. Customer satisfaction plays a key role in influencing the risks on returns of a company’s stocks. (Sarlack and Fard, 2009; Jiang et al., 2009)

As much as possible, the firm will sculpt the product depending on the likings and preferences of the customers as well as with the information it has complied about its target market. This assists with relationship building between the two. There is no need for the firm to focus only on making the customer remain loyal to the firm but instead, it is seen as making the product an accessory for the customer. In other words, the customer has to purchase that specific product and will not settle for anything less. Consequently, that proves to the customer that the marketers are looking after their needs and they will get the impression as if they are being well taken care of.

Communication always plays an important role in keeping customers

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