...the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation have subsequently grown exponentially in the past five years. The incentives both from government and public sectors have helped to grow this sector. It is now one of the biggest sectors of Bangladesh. As a populous country, its huge market has attracted many foreign investors to invest in this sector. The telecom sector...
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...The power of telephony is forging a new enterprise culture, from banking to agriculture to health care. The opportunities that lie in the telecom industry seem endless & lucrative due to the continuous innovation & growing demand for mobile telephony. Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed the mobile telecom industry of Bangladesh on the basis of Porter’s five forces model. Here we also show the historical background of Bangladeshi telecommunication sector, the key points of bargaining of suppliers & customers, impact of internet on telecommunication sector, impact of internet on annual growth of the mobile operators, problems of telecommunication sector in Bangladesh, future prospects of telecommunication sector & so on. Here we have also analyzed the competitive strategy of the mobile operators. Very much like the nature of the technology, the telecom industry in our country is also changing very rapidly. This is now in its saturation and the subscriber base as a result is increasing at...
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...(1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of cellular mobile services to compete with the previous monopoly provider of...
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...The reasons behind choosing Bangladesh 2 While entering problems faced by Banglalink 4 Industry analysis 5 Operational obstacles faced by the company 8 Entry Strategy 8 Internationalization strategy pursued by the company 10 Possible Strategy Overview 10 Current Environment 11 Conclusion 12 Reference 12 Introduction Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. Currently there are 6 mobile operators in Bangladesh and Banglalink is one of them. With a slogan of “making it difference”- banglalink started operations in February 2005. Previously, it was known as Sheba Telecom Pvt. Ltd that had been providing GSM (global system of mobile communication) services in Bangladesh since 1998. Orascom Telecom bought 100% share of Sheba Telecom in 2004 and gave its new name as Banglalink. Banglalink, is the second largest cellular service provider in Bangladesh. As of August, 2008, Banglalink...
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...This term paper is prepared over the telecommunication sector of Bangladesh. In this term paper we discuss about all the companies that are currently running their business in market. Any one can easily get the idea about all the companies as well as the current market situation in telecommunication sector. In this term paper we mainly focus on each of the company’s product and promotional activities, their operations and also about the services to customers. By studying this term paper any one have the clear idea about different product of different companies that are currently available in this market. Objectives of the Term Paper Main object of this term paper is to know about the ‘Telecommunication Industry in Bangladesh’. Continuous Improvement of customer satisfactions and resource management. Methodology We have conducted the literature search connected to the topic to support and direct the research. This search was mainly conducting on the University databases, Journal databases, Library Journals, websites and Textbooks. We have searched the databases provided by University library access, like Emerald, Business Insight, ABI/Inform, Global Information Inc (professional Research reports) and search engines like Google scholar and university special search engine connected to all databases and textbooks. The key words mainly used were Bangladesh Telecom industry, Telecom future, Trends in Telecom, Bangladesh telecom Market. In the full range of articles and journals...
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...AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani Abstract Not very long ago, mobile were only used by the professional or it was considered as the device of luxury, and user for only voice call, but the scenario has completely changed. Now it’s a necessity of the life. As Bangladesh is a small country with large number of population, it’s an attractive market for business like the mobile operators. Customers of the market do display a strange need for communication through cell phones and are often noted to spend more money on making calls than they do on food. In terms of Social factors, the market is still thriving for more. Customers are still willing to try something new and because of lack of loyalty, customers are always ready for a new operator, hoping that call rates will fall even more which is a threat. The almost exponential growth in the Telecoms sector in Bangladesh in the last 5-10 years has had the same transformative impact on Bangladesh’s economy as the growth of Ready Made Garments...
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...Part 1: Introduction 1.1: Background of the study Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. Being a BBA student, having knowledge of HRM practice in the organization is a good thing. Which will encourage studying the human resource management. This is good for the students that organizations are taking the HR practice seriously and having HR specialist. 1.2: Objectives of the study The objective of the study is to make a clear sense how the firms are operating their HRM Practice Within the organization. Major objective: The broad objective of the study is to make an analysis on the Human Resource Management Practice In Citicell & Airtel. Specific objective: ➢ To have an understanding of cellular industry in Bangladesh. ➢ To identify the level of Practice of HRM. ➢ To find out the development scope of the companies regarding HRM practice. ➢ To represent a guide line for the future course of action of Citicell and Airtel in using the HRM. 1.3: Methodology The study requires a systematic procedure from selection of the topic to preparation of the final report. To do a study and make a report on it...
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...encouragements and helps during the preparation of this project and for their assistance in typing and proofreading this manuscript. We are thankful for the facilities such as the business computer lab, free Internet facilities and the library articles provided by North South University. [pic] Background Warid Telecom International Ltd. is a GSM-based cellular operator in Bangladesh. Warid is the sixth mobile phone carrier to enter the Bangladesh market. It is wholly owned subsidiary of Warid Telecom International LLC which is the part of an Abu Dhabi based consortium led by His Highness Sheikh Nahayan Mabarak Al Nahayan, a Member of the Royal Family of Abu Dhabi, and the Honorable Minister of Higher Education and Scientific Research of the United Arab Emirates. Warid officially launched their commercial services in Bangladesh on the May 10, 2007 with a GSM Mobile Cellular network covering 64 districts of the country and encompassing 70% of the mobile phone using population- the single largest launch the country has ever seen. On July 19, 2007 Warid Telecom announced in major dailies of having achieved one million subscribers in the first of 70 days of operation. As of September, 2008 Warid has secured 3.86 million subscribers and is ranked fourth among the six operators. The primary location of this company is House 34, Road 19/A, Banani,...
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...World Dialogue on Regulation for Network Economies Regulation and Investment: Case study of Bangladesh Harsha de Silva[1] and Abu Saeed Khan[2] August 2004 Abstract The paper considers the available evidence in determining a relationship, if any, in the Telecom Regulatory Environment [TRE] of Bangladesh and investments in to its telecommunications industry over the last decade. TRE is segmented in to market entry, access to scarce resources, interconnection, tariff regulation and regulation of anti-competitive practices while investments are all non-divestiture foreign and domestic private and public investment. The TRE in Bangladesh is found to be wanting in all defined aspects. Interconnection is the worst of the five components, where a mobile only parallel network is being created due to regulatory ineffectiveness where almost ninety percent of mobile users do not have access to a fixed phone. Investments in to the fixed sector in Bangladesh dominated by the state owned virtual monopoly have been sorely inadequate and continue to be dictated by the funds availability [or lack thereof] of the Government. The mobile sector on the other hand has seen some amount of investments flowing in led by the widely acclaimed GrameenPhone. However, once standardized to compare across the region, it is found, even though using imperfect data to compare, that the reason for this flow could...
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...“OVERVIEW OF MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH.” INTRODUCTION: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Besides telephone, now-a-days mobile phones are playing a great role to communicate from one place to another. Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status...
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...telecommunication sector is| |one of the emerging sectors in Bangladesh. Among the 162.22 million people of Bangladesh (WBG, 2011), around 46% of the people are | |using mobile phone. "Although nearly half of the country's population is still below the poverty line, the country has been one of | |the world's fastest growing cellular markets". (Paul, 2009) This definitely clarifies that cell phone has become an integral part | |of Bangladeshi people which brings immense opportunities to the country's telecom service providers.Banglalink is standing far away| |from Grameenphone in terms of subscriber base. The key reasons behind this are - Grameenphone's greater focus on quality, the | |network coverage, strong equity structure and superior resource allocation. These unique competencies of Grameenphone have | |established a stronger brand image for the company while Banglalink is yet to achieve these crucial qualities and difficult to | |achieve them instantly.The Industry Analysis section of this study shows that, both companies are yet to exploit the potentials | |that include – banking service solution, order-purchase platform, remittance services & many more and Banglalink made the first | |effort with the award winning services like - M-banking, M-remittance and Krishi Bazar. These services requires improvement. | |Moreover, popularizing and educating - are the mandatory necessities. Once the people start to accept the services, the brand ...
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...Executive summary This term paper is prepared on the telecommunication sector of Bangladesh. Telecom sector of Bangladesh is a very fast growing and dynamic sector. This sector marked its inception in 1989. In this report we have analyzed the history, the value chain activities, the competitive forces, mobile network portability, and national telecom policy etc. We have conducted the risk analysis of the industry in terms of different analysis tools that is SWOT, PESTEL etc. We have covered in and out of the industry in the part A of our report. In part B, we have analyzed the industry players. We have done TTF of our respective company that we have chosen. Then in part C, we have written the case of the respective company that the group members have chosen. Bangladesh’s mobile phone market has achieved exceptional growth since the beginning of 2004, registering a massive 100% growth in its subscriber base during 2004, and 137% during 2005. In recent year of 2012, 15% has been observed in the industry. This trend is forecast to continue over the coming years as the 3G will further boost up the pace of subscribers’ acquisition Many foreign investors are now interested to do business in telecom sector in Bangladesh which reveals that Bangladesh has become a significant hub for telecoms. It has been forecasted that the average revenue from telecoms sector will be Tk 2500 crore a year. Bangladesh is a country which is densely populated and also is a flat and easily extends able...
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...Presentation On TELECOMMUNICATION IN BANGLADESH & 3.5G APPROACH OF ROBI AXIATA LTD. Name: Bijoy Mohajan ID: 3-11-21-050 Subject: International Marketing Telecom Market in Bangladesh The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation has subsequently grown exponentially in last decade. In 1996 Bangladesh had made a breakthrough in their communication sector by introducing Mobile telecommunication system. Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of Bangladesh. It is the only CDMA (Code division multiple access) network operator in the country. By 1996 it was named as Pacific Bangladesh Telecom Limited (PBTL) and launched the brand name “Citycell Digital” to market its cellular products. Grameenphone a GSM (global system of mobile communication)-based cellular operator has started operations on March 26, 1997. Aktel was the third mobile phone operator in Bangladesh launched in early 1998. Mobile Price...
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...Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies Authors: Debashish Barua Examiner: Prof. Anders Pehrsson Marketing, Master Programme Tutor: Prof. Mosad Zineldin Mahmudur Rahman Chowdhury Subject: Master Thesis, 4FE02E Marketing, Master Programme Level and Semester: Master, Spring, 2014 i Acknowledgement We express our gratitude to those people who helped us a lot in conducting the research work successfully. Their cooperation helped us to write a good thesis paper. We are grateful to our tutor Prof. Mosad Zineldin and examiner Prof. Anders Pehrsson who have provided valuable critiques, encouraged and guided us to write the thesis paper in right direction. Moreover, we would like to thank the three mobile telecom companies which have provided valuable information in conducting the research work. Finally, we would like to thank to our family members and friends for their motivational support throughout the study. Linnaeus University, Växjö School of Business and Economics June 2014 Debashish Barua Mahmudur Rahman Chowdhury ii Abstract Title: Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies. Background: Now-a-days, the forces of globalization derive firms to go to international market. When a firm thinks to expand its business outside of the home market, it needs to explore the form of operation through which it will enter into the foreign market. International...
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...financial performance of grameenphone limited. Grameenphone limited widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 29.32 million subscribers (as of December31, 2010).To prepare this analytical report both primary and secondary data were used. Among the sources,data mainly collectedfrom the published annual report of grameenphone and web site of grameenphone. I have constructed this report under five chapters these are given below. The First part, of this report deals with Introduction, objective, methodology, and limitations of the report. In order to understand the financial performance of grameenphone on which the report is carried on. In the Second part, communicate over all Telecommunication industry of Bangladeshand This chapter also tries to show future prospect of telecommunication industry in Bangladesh .which helps to find the current situation of telecommunication industry in SAARC countriesand also gives an idea regarding the Current scenario of the mobile phone operator and the market share analysis of the Telco companies exist in Bangladesh. The Third part includes Company profile of Grameenphone. A brief narration of the organizations given on whichI selected for my report.These includes Company Facts, business description, object of company, achievements, company structure, product and services of grameenphone and also contribution to national expenditure etc. The Fourth partof the report focuses on the Quantitives...
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