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Customer Service Misc Questions

In: Business and Management

Submitted By rauno6
Words 2583
Pages 11
Activity 1

We all have fairly specific criteria on which we base a purchasing decision – whether they are conscious or unconscious. Obviously the criteria differ, depending on a number of circumstances, including the type and complexity of the product/ service we purchase. However, regardless of those differences we all have a generalised idea of the standard of product/ service which is acceptable in all situations.

In most cases, when you purchase (i.e. when you are the customer) what key factors determine your purchasing decision – price, safety, quality, packaging convenience, or something else?

A purchasing decision really depends on many things addition to price and quality. Let's say I would like to buy a car. I should know the market value after couple of years, because after 3 -4 years time I would like to get a new one. Customer support is one of the important thing for me. For example, if something happens to my car or I have to replace tyres, oil etc., I need to know how long these procedures will take. Is the car environmental friendly or not? Has it got a hybrid engine? I need to know the type of the car. What features has it got? I would like to have an automatic transmission, alloy wheels, climate control etc.
Different people/ customers value products/ services differently. A good business needs to be customer driven to remain its sustainability.

What makes products/ services attractive to you?

Has it got a certificate tag on or it just hasn't passed a quality control? I love a good design. For example I would like to buy a lounge, therefore I need to pay attention to it as it might not look good in my living room. The colour and material are the key factors as well.

Activity 2

Although the key indicator of Japanese marketing success in the motor vehicle manufacturing and other industries is their customer focus, there are...

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