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Customer Switching Behavior in the Vietnam Retail Banking Industry

In: Business and Management

Submitted By hannahbui
Words 11894
Pages 48
VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY
INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS

CUSTOMER SWITCHING BEHAVIOR IN THE VIETNAM RETAIL BANKING INDUSTRY

In Partial Fulfillment of the Requirements of the Degree of
BACHELOR OF ARTS in BUSINESS ADMINISTRATION

Student’s name: BÙI THỊ GIÁNG HƯƠNG
Student’s ID: BAIU09043
Advisor: NGUYỄN VĂN PHƯƠNG, Ph.D

Ho Chi Minh City, Vietnam
2014

CUSTOMER SWITCHING BEHAVIOR IN THE VIETNAM RETAIL BANKING INDUSTRY

APPROVED BY: Advisor APPROVED BY: Committee
_____________________________ ______________________________ Nguyễn Văn Phương, Ph.D. Nguyen Kim Thu, Dr., Chairman

______________________________Duong Thuy Tram Anh, MBA, Secretary

______________________________Le Phuong Thao, MBA, ______________________________
Hoanh Thanh Nhon, MBA,
Thesis Committee

ACKNOWLEDGMENTS

During the time working on this thesis, there are plenty of difficulties that I have been through and plenty of experiences that I have learned. This thesis is finished with the valuable contributions of many people that I am very thankful to.
First of all, I would like to express my deepest gratefulness to my advisor, Ph.D. Nguyen Van Phuong for his guidance, support and contribution during the whole process from the beginning of this task till the end. Especially in my first stage, his tutorials and recommendations helped me to get through the obstacles resulted from short of time and knowledge.
Another thank you goes to my colleagues Nguyen Hoang Linh and Nguyen Van Toan for their support, experiences to me throughout the entire research process.
Finally, I am profoundly grateful to my parents, my best friends and my younger brother who have been always with me in every difficult situation, especially when I need to do the survey again with a lack of time. Their love,...

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