Free Essay

Customer Value-Based Pricing Strategies: Why Companies Resist

In:

Submitted By ewunetu
Words 2363
Pages 10
International School of Informatics and management, Jaipur

Billing System
Synopsis

TEAM GROUP - 04

TEAM MEMBERS -ANIL KUMAR ANJANA -BHAIYA LAL ANJANA -SAURABH JAIN

PROJECT GUIDE - Ms JYOTI KHURANA (Lecturer of MCA)

Table Content
1) Introduction 2) Objective 3) Project category 4) Types of Reports 5) Technologies and tools 6) Hardware 7) Future scope 8) Analysis of Present System 9) Problem of Existing System 10)Characteristic of Proposed System 11)Feasibility Analysis i. Need for Feasibility Study ii. Technical Feasibility iii. Behavioral Feasibility iv. Economic Feasibility v. Product Perspective 12)Data flow diagram 13)Entity Relation Diagram 14)Data tables 15)Flow chart 16)Input forms 17)Conclusion

1. Introduction
The project “Billing system” is an application to automate the process of ordering and billing of a “Departmental store” .This web based application is designed considering the chain of departmental store which is located in various cities. This application also administrates its users and customers.

2.Objective
This project will serve the following objectives:1 2 3 4 5 6 7 Add and maintain records of available products. Add and maintain customer details. Add and maintain description of new products. Add and maintain new entered category of products. Provides economic/financial reports to the owner monthly or weekly and yearly. Provides a convenient solution of billing pattern. Make an easy to use environment for users and customers.

3. Project category
RDBMS:
The project is based on the concept of RDBMS (i.e. Relational Database Management System). “ A database which store data in the form of tables which has related with each other in as particular manner ”.

4.Types of reports
1. 2. 3. 4. 5. Daily Sales Report Monthly Customer Report Daily Product Report Due Date Report (Report of a particular Day) Billing Report

5.Technologies and Tools
1 2 3 4 5 6 7 Web Technology: Asp.net (Microsoft visual studio 2005 framework 2.0) Database: MySQL Server-2005 Development Tool: MS Visual Studio 2005 Web Server: IIS Web browser: Internet Explorer service pack 1 Languages Used: C#.net, JavaScript Others: Themes, CSS

6.Hardware
CPU configuration - AMD processors 4000+ series - RAM 1 GB DDR2 Monitor -17” color Operating System -Windows XP with service pack 2

7.Future Scope
1 2 3 4 This project will help the store keeper in fast billing This project enable store keeper to maintain a great database of all customers visited and purchase product from store. Project will enable to see report regarding product and category. Easy to maintain in future prospect.

8.ANALYSIS OF PRESENT SYSTEM
Before we begin a new system it is important to study the system that will be improved or replaced (if there is one). We need to analyze how this system uses hardware, software, network and the people resources to convert data resources, such as transaction data, into information products, such as reports and displays. Thus we should document how the information system activities of input, processing, output, storage and control are accomplished.

9.PROBLEM OF EXISTING SYSTEM

1.

Inability of modification of data: The managing of huge data effectively and efficiently for efficient results, storing the details of the consumers etc. in such a way that the database can be modified as not possible in the current system. Not user friendly: The existing system is not user friendly because the retrieval and storing of data is slow and data is not maintained efficiently.

2.

3.

Difficulty in reports generating: Either no reports generating in a current system or they are generated with great difficulty reports take time to generate in the current system. Manual operator control: to a lot of chaos and errors. Manual operator control is there and lead

4.

5.

Lot of paperwork: Existing system requires lot of paper work and even a small transaction require many papers fill. Moreover any unnatural cause (such as fire in the organization) can destroy all data of the organization. Loss of even a single paper led to difficult situation because all the papers are interrelated. Inability of sharing the data: Data cannot be shared in the existing system. This means that no two persons can use the same data in existing system. Also the two departments in an organization cannot interact with each other without the actual movement of data. No support in decision-making: Existing system does not support managerial decision-making.

6.

7.

8.

No support in strategic competitive advantage: Existing system do not support strategic competitive advantages.

10.CHARACTERSTIC OF THE PROPOSED SYSTEM

1.

Easiness in modification of data: The proposed system provides managing of huge data effectively and efficiently for efficient results, storing the details of the customers, employees etc. in such a way that the database can be modified. User friendly: The proposed system is user friendly because the retrieval and storing of data is fast and data is maintained efficiently. Moreover the graphical user interface is provided in the proposed system, which provides user to deal with the system very easily. Reports are easily generated: Reports can be easily generated in a proposed system. So any type of reports can be generated in a proposed system, which helps the managers in a decisions-making activity. Sharing the data is possible: Data can be shared in proposed system. This means that two or more persons can use the same data in existing system provided that they have right to access that data. Also the two or more departments in an organization can easily interact with each other without the actual movement of data. No or very few paperwork: The proposed system either does not require paper work or very few paper works is required. All the data is feted into the computer immediately and various bills and reports can be generated through computers. Since all the data is kept in a database no

2.

3.

4.

5.

data of the organization can be destroyed. Moreover work becomes very easy because there is no need to keep data on papers. 6. Support strategic competitive advantage: Proposed system supports strategic competitive advantages. Since the proposed systems provide easiness in reports generating it will provide strategic advantages among competitors. Computer operator control: Computer operator control will be there no errors. Moreover storing and retrieving of information is easy. So work can be done speedily and in time.

7.

11.FEASIBILITY ANALYSIS
Title: Feasibility report for the computerization of the various activities of the company. Background: The Company facing the problem of inconsistent and out of time information in its activities. Very much time is consuming for report generation, which is not very helpful for decision making. So we want a system, which provide immediate information. Method of study: The analysis procedure comprised of field trips in the various departments of the company. The following documents and sources were looked up: The purchase order that contain items to be purchased. The accounts register. Purchase order issues to vendors. Bills receive from vendors.

Bills give to the customers. Purchase return forms (if any ) give to vendors.

NEED FOR FEASIBILITY STUDY
The feasibility study is carried out to test whether the proposed system is worth being implemented. Feasibility study is a test of system proposed regarding its work ability, its impact on the organization ability to meet user needs and effective use of resources. It is usually carried out by a small number of people who are familiar with the information system techniques, understand the part of the business or organization that will be involved or effected by the project and are skilled in the system analysis and design process. The key consideration involve in the feasibility study are: 1. Technical 2. Behavioral 3. Economic

1.TECHNICAL FEASIBILITY
Technical feasibility centers on the existing computer system ( hardware, software etc ) and to what extent it can support the proposed system addition. For example, if the current system is operating at 70% capacity ( an arbitrary value ), then another application could overload the system or require additional hardware. If the budget is serious constrain then the project is judged not feasible. The technologies ant the environment which are used in this project are SOFTWARE

Front End 1. Language used: ASP.NET. We use this language is supports event driven programming feature. 2. ADO.NET Back end Supporting Software: SQL Server 2005. This is used to storing data in the form of tables. It is easy to use. OPERATING SYSTEM: Platform: Windows XP . Our system requires window operating system, which is easily available.

HARDWARE: Intel based processor-run computer system, which have keyboard and mouse as input devices. This has been decided for its case of availability and up-gradation. The various registers maintained at the different department have enough information recording, which will help in digitizing the available data.

2.BEHAVIOURAL FEASIBILITY:
An evaluation of the behavior of the end users, which may effect the envelopment of the system. People are inherently resistant to change and computers have to know to facilitate changes and computers have to known to facilitate changes. An estimate should be made of how strong a reaction the user staff is likely to have towards the development of a computerized system. It is a common knowledge that a computer installation has

something to do with turnover, transfer, retraining and changes in employee job status, therefore the introduction of a candidate system requires special effort to educate, sell and train the staff on new ways of conducting business. The personal of the user organization will be affected by the proposed system. As the aim of the system is only to satisfy the information needs, no employees will loose their position by the proposed system. In fact the proposed system will help the organization in reducing the voluminous work involved. Also the involvement of users in every stage of the project is going to increase the success factor. The staff in not well educated for running a computerized system. They are adamant in perceiving a mechanical process of working as they have long been used to the manual entry system. This aspect needs considerable amount of attention. Our system is also feasible for organization because it supports of the organization and its strategic plan.

3.ECONOMIC FEASIBILITY:
The procedure is to determine the benefits and savings that are expected from a candidate system and compare it with the costs. If a benefit outweighs costs, then the decision is made to design and implement the system. Otherwise further alterations are made in the proposed system 1. Manpower cost 2. Hardware and software cost

12. Data flow diagram
A data flow diagram is graphical representation that depicts the information flow and the transforms that r applied as date moves from input to output. It can be used to represent a software at any level of abstraction. In fact DFDs may be partitioned in to levels. That represents increasing information flow and functional details. DFDs are defined in levels with every level decreasing the level of abstraction as well as defining a greater detail of the functional organs of the system. A zero level DFD also known as context or fundamental system model represents the entire software elements as a single bubble with input and output data entities which are indicated as incoming and outgoing arrows. Data Flow Diagram help understanding the basic flow of data from one process to another process. This 0 level DFD represents fundamental overview of the billing system.

Customer

Billing Bill Report System

Order Product View Customer Record View products Add Customer

View Order
This is the 1-Level DFD for the billing system. This provides the detailed of the data flowing Add Product Administrator in between the processes of the billing system. It is more describes the flow of information. Billing system concern Add Category with the customer’s choice of product so there is a Product processing process the order of 0-LEVEL customer according to the choice. Two another process is there for further processing of the order and customers information in billing system database.

Customer

1.2 Order Processing Bill Report Order_Details

1.3 Customer Record Processing

Order Product Add View Customer Record View Products Customer 1.1 Product Processing Administrator Add Products/Category 1-level DFD

13. Entity Relation Diagram
Entity Relation Diagram represents the object relationship pairs in graphical forms thus we can say that the primary goal of ER diagrams is represent data objects along with their relationships. ER model for data uses three features to describe data: Entities which satisfy distinct real world items in an application Relationships connecting different entities and representing meaningful dependencies between them Attributes which specify various properties of entities and relations involved in a system.

Customer

Cust_ID

C_Name Address

Pro_ID

Pro_Name Pr_Category

Has Order

Product

E-R Diagram

8. Flow chart
Flow chart is a graphical representation using symbol to show the step by step sequence of operation, activities or procedures used in computer system analysis , activity analysis and in program sequence representation. It present the simple flow project.

Start

Input information

Yes Is customer IS Order the product

Yes

Calculate the cost of product No No Display the product list Show to the customer

Enter the products/category Information

Stop

DATABASE DESIGN
DATABASE NAME

- BILLING SYSTEMDB

_CATEGORY_MASTER
COLUMN NAME ID CATEGORY_NAME DATA TYPE INT(PRIMARY KEY) VARCAHR(MAX)

1

_CUSTOMER_MASTER
COLUMN NAME Customer_ID Customer_Name Customer_Address Date 2 DATA TYPE INT VARCAHR(MAX) VARCAHR(MAX) DATETIME

_ORDER_DETAILS
COLUMN NAME Customer_ID Order_ID Units Price Discount 3 DATA TYPE INT INT INT FLOAT FLOAT

_PRODUCT_MASTER
COLUMN NAME _PRODUCT_ID _PRODUCT_NAME ID PRICE STOCK REORDER_LEVEL DATA TYPE INT VARCAHR(MAX) INT(FOREIGN KEY) FLOAT INT INT

SNAPSHOTS OF FORMS

MAIN FORM

ORDER PRODUCTS

CUSTOMER MASTER

ADD CATEGORY

NEW PRODUCT

EXIT

SUGGESTION

18. Conclusion
This was our project of System Design Lab about “Billing System”. Development of this System takes a lot of efforts from us. We think this system gave a lot of satisfaction to all of us.

Though every task is never said to be perfect in this development field even more improvement may be possible in this system. We learned so many things and gained a lot of knowledge about development field. We hope this will prove fruitful to us.

Similar Documents

Premium Essay

Article Summary of Customer Value-Based Pricing Strategies: Why Companies Resist

...ARTICLE SUMMARY OF CUSTOMER VALUE-BASED PRICING STRATEGIES: WHY COMPANIES RESIST Basically this paper discussed the challenges that company faced in implementing the value based pricing strategy and recommendation how to win over other approaches namely cost-based pricing, and competition-based pricing. Costumer value-based pricing is defined as the factor in determining the product price is depend on the product value and service quality deliver to customers. In other word, the price of the product or service is depending on its performance. The more value customers perceive on the product, the more expensive the product will be. Meanwhile, cost-based pricing approach is the price of the product is gathered after the cost of the product is considered. On the other hand, competition-based approach is the price of the product is determined based on the price of competitors’ product. Normally, it follows the average markets price. In addition, each approach has its own strength. For instances, data for both cost-based and competition-based pricing are easy to access since it already available. While, customer value-based pricing is takes into consideration of customer perception in pricing its product or service. Thus, the segmented customers could afford to buy the product or service. Nevertheless, researcher found that the main strength of customer value-based pricing has competitive advantages over other two approaches especially in pricing of new product. But in reality, industries...

Words: 616 - Pages: 3

Premium Essay

Article

...Customer value-based pricing strategies: why companies resist Andreas Hinterhuber Andreas Hinterhuber is based at Hinterhuber and Partners, Innsbruck, Austria. Introduction Pricing has a huge impact on profitability. Pricing strategies vary considerably across industries, countries and customers. Nevertheless, researchers generally concur that pricing strategies can be categorised into three groups: 1. cost-based pricing; 2. competition-based pricing; and 3. customer value-based pricing. Of these, customer value-based pricing is increasingly recognised in the literature as superior to all other pricing strategies (Ingenbleek et al., 2003). For example, Monroe (2002, p. 36) observes that: ‘‘ . . . the profit potential for having a value-oriented pricing strategy that works is far greater than with any other pricing approach’’. Similarly, Cannon and Morgan (1990) recommend value pricing if profit maximisation is the objective, and Docters et al. (2004, p. 16) refer to value-based pricing as ‘‘one of the best pricing methods’’. Practitioners have also recognised the advantages of value-based pricing strategies. Several companies have successfully adopted such strategies. These include pharmaceutical companies such as Sanofi-Aventis, information technology companies such as SAP and Vendavo, wireless internet service providers such as the Australian company Xone, airlines such as Lufthansa, vehicle manufacturers such as BMW, and biotech companies such as Tigris Pharmaceuticals...

Words: 4946 - Pages: 20

Premium Essay

Marketing

...and Urban Eco-Shack invented by Doug and Paul will be launched to penetrate the market. The challenges of marketing strategy will be faced by Doug and Paul because these two owners have no experience on marketing. In order to attract the customer attention and preference, brand positioning and value-based pricing strategy will be used to implement as marketing programs. In the long-run sustainability and growth, Doug and Paul will consider using the loyalty program to keep long term relationship with customers. Table of Contents Executive Summary 1 1.0. Introduction 3 1.1. Purpose 3 1.2. Case Summary 3 1.3. Relevant marketing theory definition and explanation 4 2.0. Problem/Issues Identification 5 3.0. Issue Analysis 6 3.1. Market Segmentation 6 3.2. Targeting consumers 7 3.3. Product positioning and branding strategy 8 3.4. Marketing mix (only pricing strategy focus) 8 3.5. SWOT Analysis 9 4.0. Recommendations/Choices of Solution 10 5.0. Conclusion 11 List of Reference 13 1.0. Introduction 2.1. Purpose Many organizations spend a lot of time, resources, and energy setting up the new business from sustainability to growth. Festus M Epetimehin (2011) stated that although it is important to replace lost business, one of the primary goals should be to keep existing customers and enhance customer relationships. Thus, the main purpose of this report is to analyze the given case study which is “Marketing the Eco-Shack”...

Words: 3580 - Pages: 15

Premium Essay

Hr Notes

...Chapter 4: Components of Compensation Strategy * The first strategic decision is about the relative proportions of base pay, performance pay, and indirect pay to include in the compensation mix. * Three other choices follow – what method(s) should be used for establishing base pay, what type(s) of performance pay(if any) should be provided, and which elements of indirect pay should be included. Compensation Mix choices: Base pay job evaluation, market pricing, and pay for knowledge Performance pays individual performance, group performance, and organization performance Indirect pay Mandatory benefits, pension plan, health and life insurance, pay for time not worked, employee services, and other benefits. Base pay: * Base pay: is the portion of an individual’s compensation that is based on time worked not on the output produced or results achieved. * Base pay accounts for 75 to 80 percent of the compensation for a typical employee, performance pay about 5 to 10percent, and indirect pay about 15 percent of the total compensation. However these proportions vary across firms. * Base pay is guaranteed by the employer if a person works for a certain amount of time; he or she is paid a prespecified amount of money. In some case, this amount is calculated on a hourly basis, in others daily, in others weekly, or monthly, or annually. * When base pay is calculated on an hourly basis, base pay is known as wage * When base pay is calculated...

Words: 5823 - Pages: 24

Premium Essay

Management

...migration of the company up the value chain? Infosys is a highly respected, India-based information technology (IT) software service provider, established in July 1981. The ramp-up of the company has been particularly spectacular during the last several years, starting from 1995. The initial business model related to labor arbitrage and was based upon differential wage rates for IT professionals in India and the developed countries. The boom of the late 1990s, catalyzed by the Y2K-related problems, resulted in opportunities that the company capitalized upon. Today the company serves clients drawn from global 2000 companies. Based upon its strong ethical and principled approach, execution excellence, relentless quest for quality and customer satisfaction, the company had astounding financial success and became a darling of the stock markets both in India and the United States. Notwithstanding its successful track record, Infosys has over the last several years, proactively been applying itself to a fundamental question of identifying the drivers of success for the next 10 years. Infosys has been deeply concerned about leveraging its current strong position, to evolve into a much stronger company, so as to ensure continued growth and success in the long-term. Main drivers that have contributed to drive the top management of Infosys to move up the value chain are below: * International Competitiveness * Overseas Expansion * Outsourcing Strategy * International...

Words: 3712 - Pages: 15

Premium Essay

Business Accounting

...very competitive and price sensitive marketplace. We believe that the company is well positioned to continue to meet its sales and revenue targets while maintaining profit margin. However, we think that in order to remain ahead of our competitors, our investment looking forward needs to be in our greatest asset, our employees. The introduction and roll out of the balanced scorecard method to create an individually responsive and responsible organization that exceeds our upcoming aggressive performance targets. The balanced scorecard is a tool that we believe will align individual objectives with business objectives to ensure the continued success of PepsiCo. The following information describes where we are today as an organization, what the balanced scorecard can do for our organization, and some critical success factors to address during implementation. PepsiCo in brief: PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. In the year of 1998 PepsiCo then acquired Tropicana and in the year 2001 Quaker Oats and Gatorade. The company consists of four subsections; Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. The products are available in 200 countries and even have some brand names that are more than 100 years old. PepsiCo employs 153,000 people that follow a mission, "To be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce healthy...

Words: 3847 - Pages: 16

Premium Essay

Weekly Questions

...women. Central market sells lots of fruits to people. 3. Explain the ‘marketing philosophy’. What is the difference between the ‘marketing philosophy’ and a ‘market orientation’? Marketing philosophy: a) Production concept----focus on manufacturing efficiency b) Product Concept----focus on quality - as the firm sees it c) Selling Concept----focus on ‘just sell it’ d) Marketing Concept----achieving goals depends on knowing needs and fulfilling them e) Societal Marketing Concept----is serving individual wants what’s best in the long run Marketing orientation is to know the demand and need of customers and create customer value from the information. Marketing concept is an attitude to customer, companies focus on what customers need and understand customers deeply and create the products customers want. 4. Discuss the new marketing challenges in the 21st century as per chapter 1.s a) Growth of non-profit marketing b) Rapid globalisation c) IT & Electronic marketing d) Changing world economy e) Ethics and social responsibility f) Accountability g) Market orientation h) New market landscape 5. The text discusses the growth of marketing activity among not-for-profit organisations. Think of a non-profit organisation that has prominent marketing activity. How does a not-for-profit fit into the marketing system shown on p.11? Who would be some of the intermediates...

Words: 4117 - Pages: 17

Premium Essay

Lalgvd

...of potential customers. As individuals, we continually position ourselves.  The responsible older sibling, the class clown, a number cruncher, a super genius are all examples of positioning.  These identifiers help us define ourselves and distinguish our abilities as unique and different from other people. Positioning is a powerful tool that allows you to create an image.  And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have.  Positioning yourself can lead to personal fulfillment.  Being positioned by someone else restricts your choices and limits your opportunities. That's why it's so important for entrepreneurs to transform their passion into a market position.  If you don't define your product or service, a competitor will do it for you.  Your position in the market place evolves from the defining characteristics of your product.  The primary elements of positioning are: * Pricing.  Is your product a luxury item, somewhere in the middle, or cheap, cheap, cheap.    * Quality.  Total quality is a much used and abused phrase.  But is your product well produced?  What controls are in place to assure consistency?  Do you back your quality claim with customer-friendly guarantees, warranties, and return policies?    * Service.  Do you offer the added value of customer service and support?  Is your product customized and personalized?    * Distribution.  How do customers obtain your product...

Words: 2487 - Pages: 10

Premium Essay

Pricing When Entering a New Market in B2B Environment

...ONUR TAMUR PRICING WHEN ENTERING A NEW MARKET IN B2B ENVIROMENT: Understanding the B2B Dynamics Seminar Report ii ABSTRACT With the rise of globalization and saturated local markets, many companies started chasing international opportunities that would help them expand to new countries and increase their brand recognition around the globe. One of the challenges that companies face while entering a new market is defining the right price and pricing of their offering to be competitive and successful in the market. In B2B area, there are not any wide research on pricing issues that companies face in the markets that they are planning to enter and the effects of business relations on pricing. This paper focuses on market entry strategies and market entry modes, the fundamentals of pricing in a new market and the differences of B2B and B2C pricing. The study covers market entry modes and its impact on profitability, value creation in B2B area and the key aspects of pricing behaviour while entering a new market. This study in general provides a framework for implementing the right pricing strategy while entering new markets and defining the right pricing behaviour in B2B environment. This framework enables companies to understand the dynamics of B2B environment covering buyer-supplier and distributors relations and providing pricing models for companies to be a competitive player. Tamur, O. iii PREFACE This paper discusses the concepts of pricing and pricing behaviour...

Words: 5613 - Pages: 23

Free Essay

Firms Strategies to Stay Competitive in the Market

...Firms Strategies to Stay Competitive in the Market Table of Content ......................................... -2- Introduction ................................................ -3- Differentiation Strategy ................................ -4- Benefits & Challenges of Differentiation Strategy .................... -5- Apple ..................................................................................... -6- Low Cost Strategy ................................................................... -7- Benefits, Challenge &Mistakes of Low Cost Strategy ................ -8- Interview .............................................................................. -11- Conclusion............................................................................. -15- In the beginning, I would like to explain the major problem that is associated with economy in the whole world which is scarcity. We know that humans are greedy and they always want more of everything, so that is why we have the problem of not having enough resources to all people. Firms try to satisfy their customers by thinking of strategies that can make their customers satisfied and to stay competitive in the market. Looking from this perspective, I would like to introduce my topic about Firms Strategies to Stay Competitive in the marketplace. 
Firms can remain competitive through a lot of planned strategies. Being a competitor in the market requires constant monitoring of the...

Words: 3536 - Pages: 15

Premium Essay

Chapter

...Chapter 5 Pricing strategies LEARNING OBJECTIVES After reading this chapter you will: n n appreciate the strategic significance of pricing decisions in marketing strategy understand the approaches to pricing of the economist and accountant, together with their contributions and limitations in the context of the price setting process n apply a framework to pricing decisions based around the key inputs to these decisions n understand the main pricing methods and their relative advantages and disadvantages 160 Pricing strategies INTRODUCTION The price of a company’s products and services represents the vehicle for that company to achieve its financial objectives. It is through price and volume that revenue is generated. Price equates to the financial sacrifice that the customer is willing to make to purchase the product or service desired. The important criterion of pricing is problematical to marketers. This is attributed to the uncertainty associated with pricing decisions as it is a complicated area of decision making. It is with a view to examining this problem and the ways in which it can be resolved that his chapter is framed. The pressures of today’s market environment place increasing burdens on management. It is important, therefore, that the decision maker has a framework for making pricing decisions. We start by examining the traditional economist’s view of price to illustrate both the shortcomings and potential contributions of this approach as a prelude to discussing...

Words: 13457 - Pages: 54

Premium Essay

Consulting Interview

...another convenient location. The second, which normally takes place at our nearest office, involves three 45-minute meetings with one or more of A.T. Kearney’s senior people. If you are invited to complete the full sequence, you can expect that both interviews in the first round and two in the second will be case-oriented. This means that in addition to discussing our firm and your future it, the A.T. Kearney consultants you meet will also present you with real-world business problems and ask you to develop solutions. Experience shows that the applicants who are the most successful in a case interview are those who enter it with the right frame of mind and the best preparation. The following information is designed to help you achieve both. Why The Case Format? While we look for many qualities in an applicant, the most important is his or her ability to think and communicate as we believe a successful consultant should. A case interview offers you the opportunity to demonstrate your consulting potential. The case format is a simulation in which your interviewer, in the role of client, presents you with a complex business problem and seeks your initial recommendations for...

Words: 2248 - Pages: 9

Premium Essay

Structure and Pattern of Introduction of Business Related Discipline Research Articles

...Structure and Pattern of Introduction of Business Related Discipline Research Articles Qing Tian I. Introduction Business and economics papers have made a significant contribution to the development of the corporations and economics growth. However, it may be difficult for the readers to fully understand the materials if the structure of the papers is very complicated. In recent decades, there is an increasing trend in the complicacy of business and economics papers (Ellison, 2000). This phenomenon will induce more complexity in comprehending profound research papers. Regarding it, some basic models have been invented to give a general guideline of the building blocks of the research papers. For example, for writing an introduction of an article, Swales (1990) introduced a rhetorical pattern called create-a-research-space (CARS) which segments the introduction into three major parts, namely move 1, 2 and 3. The move 1 aims to give a background information of the topic of the research paper, depicting a general picture of which area the paper will fall into. The next move known as niche basically serves to connect move 1 and 3, illustrating the motive and inspiration of the paper (Swales & Feak, 2012). Followed by niche is the main purpose of the article. By presenting in either a purposive or descriptive way, the author can show a ultimate goal of the article. However, although some kinds of standardizations have been made to formalize the research papers, the construction...

Words: 2079 - Pages: 9

Premium Essay

Pricing- Case Study- Ozone Generators

...create value for your customer. Course: ISM 13 Module 3 Pricing Authors: Blume, Anna 900711 Collu, Giulia 850511 Tutor & Examiner: Hand in date: 1 Caesar, Peter 15-01-15 Primozone Abstract This paper is aimed at providing a comparison of the total cost of owner ship (TCO) of two comparable products through the tool of a lifecycle cost analysis (LCCA). The compared products are ozone generators from Primozone and Ozonia. Firstly the importance of pricing is presented followed by the discussion of the four most common pricing approaches and the best pricing method according to literature to achieve high margins is introduced. The described topics will be explained in detail in the theoretical framework followed by a comprehensive description of how value based pricing can be put into practice through economic value analysis and quantification and be therefore used as sales arguments based on the LCCA presented in Appendix A. The parameters for the LCCA were chosen with the help of the head of sales of Primozone, Jürgen Bischhaus. The collected data are presented in Chapter 4 and implemented into the excel spreadsheet in Appendix A. Several changing parameter scenarios were applied with the result that Primozone outperforms Ozonia in each of them except energy consumption, which are marginally higher, but not significantly. This also results in the ability for Primozone to charge a higher price compared based on its economic value. In ...

Words: 16342 - Pages: 66

Premium Essay

Mgc1 Study Guide

...direction and strategic intent of a company Goals - A target or end that management desires to reach. Goals should be SMART - specific, measurable, attainable, relevant, time-bound Explain what a Core Competency means for an organization  Core Competence – A unique skill and/or knowledge an organization possesses that gives it an edge over competitors. When resources are valuable, rare, imitable, and organized, they can be viewed as a company’s core competence. Describe what Porter's Five Forces Model is and how it is used in the strategic planning process  * Rivalry * The threat of substitutes * Buyer Power * Supplier Power * Barriers to Entry The competitive environment includes rivalry among current competitors and the impact of new entrants, substitute and complementary products, suppliers, and customers, In strategic decision making, Porter’s model is an excellent method to help managers analyze the competitive environment and adapt to or influence the nature of their competition. Explain the components of a SWOT analysis  A comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategies. Managers formulate a strategy that will build on the SWOT analysis to take advantage of available opportunities by capitalizing on the organization’s strengths, neutralizing its weakness, and countering potential threats. Understand the types of corporate strategies that organizations can use and describe...

Words: 3105 - Pages: 13