...CYCLERMATE PROJECT REPORT Integrated Business Contents * Introduction * Analysis of Business Environment * Analysis of Business Management * Solution * Conclusion Introduction Dai Armstrong and Lewis Llewellyn are the two men who planned to open their own company after being superfluous due to the shutting down of the steel plants in their town of South Wales were Dai Armstrong and Lewis Llewellyn. They both were the part of the local club of cycle touring and because of that, they both became good friends and as a result decided to start Cyclermate which was a bicycle manufacturing company that was laid down in the year 1988. In the initial year Cyclermate possessed a great influence over the share of the market. The whole lot appeared to function with no problems and difficulties up to the year 2010, the time when the company confronted lots of consequences with respect to operation human resource and finance. Specifically, demand by the purchasers fell continua sally even though the prices were cut down by the company; the distinguishing attributes of the goods were not up to the quality as they were earlier. The rising complaints from the customers regarding degrading quality and faults in the product and the concern by the bank manager regarding the overdraft could cause trouble if the problems are not solved as soon as possible. The report is with regard to the financial problems and various other problems confronted...
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...BSS003-2 Applied Integrated Business UNIT HANDBOOK 2013 – 2014 Contents 1. KEY INFORMATION 3 1.1 Introduction 3 1.2 Key Staff 3 1.3 BREO Site 3 1.4 Teaching location 4 1.5 Pod supervision 4 2. LEARNING OUTCOMES 4 3. TEACHING AND LEARNING STRATEGY 5 3.1 Approach to Learning 5 3.2 Group Work 5 3.3 Use of Technology 5 4. TRANSFERABLE SKILLS BEING DEVELOPED 6 5. ESSENTIAL AND RECOMMENDED READING 7 6. ASSESSMENT STRATEGY 7 6.1 Overview 7 6.2 Criteria for assessment 8 6.3 Quality of work 16 6.4 A note on Plagiarism 16 7. COURSE TIMETABLE 17 8. GUIDE FOR STUDENTS ON THE UNIVERSITY’S REGULATIONS 18 9. UIF Unit Information Form 19 Unit information form (UIF) 19 1. KEY INFORMATION Unit Title Applied Integrated Business Unit Number BSS003-2 Level of Study 2 CATS Points 60 Prerequisites This module can only be taken in conjunction with level 2 modules: SHR007-2 Leadership and Management AAF002-2 Management Accounting for Business MAR008-2 Marketing BSS003 -2 Management of Business Systems and Process/Operations 1.1 Introduction This unit continues the theme of integration which underpins the level one Business Studies Programme. It consists of projects based on real cases, which enable students to apply the theories and knowledge gained from the level 2 business units in a variety of realistic contexts – in service and production based organisations. The final project will be carried...
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...1.Strategic Directions Although Cyclermate management have persuaded the bank to continue funding for the short-term, the directors of the company realise that they have to think about the longer term. Further discussion with Dai’s cousin have established that he continues to be interested in helping, both in financial and management terms. Furthermore, he has apparently persuaded the famous entrepreneur and venture capitalist, Sir Claude Solstice to consider the possibility of involvement in the firm. Sir Claude, a passionate advocate of “green” technology, is also a keen cyclist. He would bring with him access to a highly specialised design and development team which has recently successfully brought to market a high-powered electric sports car. After some negotiation, Sir Claude has agreed to set up a “skunk works” which he will personally fund for a period of 4 weeks. This will bring together his highly skilled team of marketers, strategic thinkers and designers whose brief is: • to evaluate the current market for bicycles, and identify the size and growth rates of the key product segments • to determine the potential for a new range of electrically assisted bicycles based on new battery technology • to understand the routes to market and margin structures of the channels • to identify the required pricing structure for the new range of bikes; cost price, channel margins and selling price • to estimate the sales volume per year for the first three years following...
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...Cyclermate Stage One – Individual Report: Further Guidance Your examination of the company should have convinced you that the key issue is that of survival. The company has £675 in the bank and running expenses of more than £110k each month. The most urgent priority is to generate some cash immediately. Then you need to think about other prompt changes that will at least stop the haemorrhage of more cash until a longer term solution can be found. Your report must focus on the existing situation and cost and efficiency changes that could quickly be made in the coming months. It is NOT about longer term changes such as revisions to the product line in the light of market analysis - that is for stage 2, and the group presentation and portfolio; you need only suggest what investigations should be made once the immediate problems are resolved. You are writing a business report, addressed to the company’s bankers. As such it should fit the usual requirements for such a document – clear, concise, easy to read, use appropriate language, and be carefully structured to tell a story from introduction, through analysis to conclusions. Bear in mind that you are acting on behalf of the bank, so you should try to be objective, although you clearly also have responsibility to your clients at Cyclermate. We have suggested a maximum of 3,000 words as a guide, but far more important is that the report is focused on the needs of the bank and provides them with the detail and analysis they...
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...1.Strategic Directions Although Cyclermate management have persuaded the bank to continue funding for the short-term, the directors of the company realise that they have to think about the longer term. Further discussion with Dai’s cousin have established that he continues to be interested in helping, both in financial and management terms. Furthermore, he has apparently persuaded the famous entrepreneur and venture capitalist, Sir Claude Solstice to consider the possibility of involvement in the firm. Sir Claude, a passionate advocate of “green” technology, is also a keen cyclist. He would bring with him access to a highly specialised design and development team which has recently successfully brought to market a high-powered electric sports car. After some negotiation, Sir Claude has agreed to set up a “skunk works” which he will personally fund for a period of 4 weeks. This will bring together his highly skilled team of marketers, strategic thinkers and designers whose brief is: • to evaluate the current market for bicycles, and identify the size and growth rates of the key product segments • to determine the potential for a new range of electrically assisted bicycles based on new battery technology • to understand the routes to market and margin structures of the channels • to identify the required pricing structure for the new range of bikes; cost price, channel margins and selling price • to estimate the sales volume per year for the first three years following...
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...of more cash until a longer term solution can be found. Your report must focus on the existing situation and cost and efficiency changes that could quickly be made in the coming months. It is NOT about longer term changes such as revisions to the product line in the light of market analysis - that is for stage 2, and the group presentation and portfolio; you need only suggest what investigations should be made once the immediate problems are resolved. You are writing a business report, addressed to the company’s bankers. As such it should fit the usual requirements for such a document – clear, concise, easy to read, use appropriate language, and be carefully structured to tell a story from introduction, through analysis to conclusions. Bear in mind that you are acting on behalf of the bank, so you should try to be objective, although you clearly also have responsibility to your clients at Cyclermate. We have suggested a maximum of 3,000 words as a guide, but far more important is that the report is focused on the needs of the bank and provides them with the detail and analysis they have requested. It should be possible to do this within the word limit, but a well-written and concise report that exceeds this a bit will not be penalised; a rambling and unfocused report of 4,000 words certainly will be. Similarly you might be able to make all the necessary points in a well-structured, carefully tabulated report of 2,000 words, but if detail and analysis are missing, this also...
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