Czech

In: Business and Management

Submitted By kumar1107
Words 1069
Pages 5
Automotive OEM

Developing cars faster and selling them for less
Product lifecycle management solutions speed vehicle design and enable lower prices

M A R U T I U DYO G LT D.

www.ugs.com

Business challenges
Ensure customer delight Increase shareholder value Reduce development time and offer cars at lower prices

Working with pride in India
Maruti Udyog Ltd., a subsidiary of Suzuki Motor Corporation of Japan, has been the leading Indian passenger car maker for about two decades. The company has a diverse portfolio that includes: the Maruti 800; the Omni; a premium small car, Zen; the international brands, Alto and WagonR; an off-roader, Gypsy; the mid-size Esteem; a luxury car, Baleno; an MPV, Versa; a premium subcompact car, Swift; and a luxury SUV, Grand Vitara XL7. The company’s 11 base platforms encompass 300 variants for 100 export destinations. According to Maruti’s vision statement, its goals include maintaining leadership in the Indian automobile industry, creating customer delight, increasing shareholder wealth and being “a pride of India.” Customers have shown their approval, ranking Maruti high in customer satisfaction for six years in a row according to the J.D. Power Asia Pacific 2005 India Customer Satisfaction Index (CSI) Study. The company has also ranked highest in the India Sales Satisfaction Study.

Keys to success
Information management, process management and global collaboration supported by Teamcenter® software More efficient and innovative design and manufacturing with NX™ software Ability to simulate manufacturing processes using Tecnomatix® software

Results
25 percent reduction in designto-launch time; additional 15 percent improvement yet to come Lower prices for five models 50 percent reductions in assembly/build issues and ECN time

The need for PLM
Among the company’s product development challenges, the need for…...

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