GOALS
Organizations are usually consist of the aim of achieving specific goals. he goal s usually determine the direction that the organizations will take over the long term. This is the definition of goals.Although they are not always very specific goals. These goals can help an organization define and clear goals, then measure and actual performance and take corrective action to provide opportunities.There are 4 types of typical goals.Typical goals may include operational goals consumer goals product goals and secondary goals.Among of these operational goals are the largest goal of a company. These will impact on the way in which we as an organization will operate such as environmentally or managing ethically. In organization operational goals not only include product development goals market competition goals but also include social contribution more goals worker treatment welfare goals staff quality ability development goals etc. The operational goals in the tactical level are to improve the economic benefits continuously. As for an organization operational goals are indispensable. Scotia Airways not only establish the airline in major European tourist destinations but also develop the flights to major business centers in Eastern Europe and the Middle and Far East. This is a large goal which confirmed development direction of Scotia Airways over the next few years. And it will help Scotia Airways to save more time and effort. It also could constantly increase economic benefits and better expand international impact of Scotia Airways.Different from operational goals consumer goals are in relation to the consumer.Generally speaking consumer goals include prices quality service availability or product. These goals could help the organizations to offer products or services which are customers’ needs and wants. Scotia Airways sets its consumer goals in upscale