...Table of Contents Company History 4 Company’s current marketing situation 4 Company’s Product 5 MARKETING Objectives, Plan & Strategy 6 Marketing Mix of Dairy Milk: 7 SWOT Analysis of Cadbury Pakistan 8 Advertising Strategy 8 Creative Strategy & Media Strategy: 8 Media Strategy 10 Advertising budget of the Dairy milk 11 Advice/ Conclusion: 12 Company History Cadbury Dairy Milk was introduced in the England in 1905 and currently has number of products. It is a variety of milk chocolate presently made by Cadbury. Each artifact of the Dairy Milk line is prepared with entirely milk chocolate. The Diary milk chocolate which was introduced in 1904 is the chocolate which is made with pure milk in grater quantity not made previously and in 1914 the Cadbury Dairy milk became the companies’ best selling product which it is still to date. The Cadbury Diary milk was introduced in 1964 in Pakistan by importing its chocolate in Pakistan. Then it develops its manufacturing factory in HUB, Pakistan in 1993. The Dairy Milk corporate office is in Karachi. Company’s current marketing situation Cadbury Dairy Milk is the market leading chocolate producer in Pakistan and is the leading chocolate brand with market share of 70%.The only competition it’s facing is by Mitchell’s Jubilee which manufactured in Pakistan and is a Pakistani company and has a very low market share. Other chocolate...
Words: 1818 - Pages: 8
...PROCESSED & PACKAGED MILK INDUSTRY IN PAKISTAN (IN THE CONTEXT OF ENGRO FOODS) Introduction Pakistan is the fourth largest milk producer in the world. Pakistan produces 45 billion liters of milk annually. However, only 36.2 billion liters of milk are usable, as 20 % of this milk goes waste owing to inappropriate methods of storage and lack of timely transportation. Engro Foods is asubsidiaryof Engro Corporation.In 2005,Engro decided to diversify their business by venturing into the food business by establishing Engro Foods Limited. Engro Foods offers a number of products namely, Olpers, Tarang, Olwell, Omore, Owsum, Olfrute, etc., with representative market share of 33% in Pakistan. Engro Foods has two production plants situated at Sukkur and Sahiwal with different combination of products manufactured at each plant. Dairy Milk Industry in Pakistan Milk is amongst the most important consumable and marketable commodities of the world with enormous demand in domestic and international markets. Buffalo is the main source of milk in domestic dairy industry, whereas cow is the main source of milk in international market. Pakistan is the fourth largest milk producing country in the world. 80% percent of milk is produced by farming families from small herds of buffaloes using locally produced feed. They account for 11 % share in the Gross Domestic Product, employ 30-35 million rural people, and constitute 30-40 % of their income. Almost all rural families, especially...
Words: 1558 - Pages: 7
...Livestock of Pakistan an overview Livestock population Importance of Milk and Meat: Importance of proper dairy farm. Our aim 2nd part of our project 3rd part of project About the disease Economic impacts Our method Total cost on project Strategy to sell our products External help: Future of dairy farming Revive of dairy industry in Pakistan introduction With the every passing day, dairy products are becoming costlier because live stock farming has not scientifically grown with the increase in population and also it did not match with the pace ofurbanization. In spite of having a large population of LIVESTOCK, the country is spending some $40 million annually on the import of formula milk only, which is the highest amount spent by any country in the world on this particular commodity. The role of livestock can be judged from the fact that about 35 million people are engaged in raising 2 to 3 cattle/buffaloes and 5 to 6 sheep’s/goats in their backyards and are deriving 20 to 25 percent income from it. The LIVESTOCK include cattle, buffaloes, sheep, goats, camels, horses, asses and mules. During the last five years, the combined population of cattle, buffalo, sheep and goat increased from 113 million, Currently, there are some 160 varieties of infant formula milk available in the markets. While breast milk is the best a mother can give her infant in terms of a balanced and healthy diet. Milk is the largest and the single most important...
Words: 2094 - Pages: 9
...Function/operational areas of ASF ASF in Pakistan specifically focuses on the following areas: * Horticulture i.e. fruits, vegetables, dry fruits, dates, spices. * Floriculture * Livestock (excluding poultry and fishery) & Dairy The function in the above areas because according to them these area are largely ignored even though they contribute significantly to Pakistan GDP. Horticulture Horticulture is considered to be the science, business and art of growing and marketing fruits, vegetables, flowers, and ornamental plants. It is unique among plant sciences because it not only involves science and technology, but it also incorporates art and design principles. The horticulture sector in Pakistan represents tremendous unrealized potential and what is needed is systematic and focused attention, for Pakistan to carve a niche for itself in this global market of $ 80 billion. Of Pakistan's 88.2 million hectares of land, approximately 20 million hectares are used for agricultural and horticultural purposes. Of that amount only 20 percent is considered to have the potential for intensive crop production. Presently Pakistan annually produces 13 million tons of fruit and vegetables valued at around $ 2 billion, and out of this only about half a million tons valued at $ 140 million, is exported. The factors inhibiting export growth include our inability to comply with quality and sanitary/phytosanitary standards and insufficient shelf life of our fresh fruits...
Words: 2471 - Pages: 10
... Introduction to Brand (Brand Self Analysis) Tarang is a specialized tea creamer, operating in Dairy Industry which was launched in year 2007. Tarang tea-whitener is production of Engro Foods and is currently Pakistan's Number 1 tea-whitening brand. Tarang is a specialized tea creamer that makes the perfect cup of tea guaranteed to transport tea-lovers into a state of sheer bliss any time of the day. The brand has revolutionized the Pakistan Dairy Industry. It is presently the Leader and the biggest player of entire Dairy Industry of Pakistan, in terms of VALUE and EQUITY which is bigger than any other tetra pack milk sold in Pakistan currently. Its share in the Dairy industry is even larger than Engro Food’s own packaged full cream milk Olpers, and Nestlé’s Milk pack. Tarang tea-whitener is the only tea-creamer that combines convenience with lasting quality and real value for money. It is available in liquid and powder formats that further extend the brand's appeal to a wider audience. Since the launch of the brand in year 2007, Tarang has evolved into Engro Food’s biggest and most profitable brand with its distinctly fresh aroma, rich taste and strong focus on enhancing the tea-drinking experience for everyone. The brand has secured a firm place in the hearts of millions of tea-enthusiasts all across Pakistan. Scope of Tarang Tea-whitener Target Audience: The target Audience of the brand includes mainly 25 year...
Words: 2184 - Pages: 9
...The Packaged Milk Industry Marketing Essay Introduction According to Dairy Index 2012, Pakistan is the third largest milk producing and consuming country in the world with 64 percent of the country’s population classified as “Deeper in the Pyramid’ (DIP), which represents 60 percent of LDP consumption. The livestock sector alone contributes 11% of the country’s GDP, with an estimated 42 billion litres of milk produced per annum. The total revenue from these dairy products is estimated as US$ 26 billion per annum. As per the Economic Survey of Pakistan 2009, Pakistan has a herd size of around 63 million animals, which is the 3rd largest in the world. About 35 million people are involved in dairy farming, deriving more than 40% of their total income from livestock. For these farmers, dairy animals provide milk for domestic consumption as well as meagre income through the sale of milk. In rural Pakistani culture livestock is a storer of wealth. It is viewed as important social capital and offers insurance to the owner in times of financial distress. Pakistan lacks the essential infrastructure that is needed for safe storage and transportation of farm produce. According to the Livestock and Dairy Development Board, 20 percent of the current milk production is lost due to poor infrastructure. Poor research facilities, technological backwardness and lack of processing facilities have resulted in generating fewer jobs and adding virtually no value to its agriculture produce. Of all...
Words: 8273 - Pages: 34
...Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION TO ENGRO PAKISTAN 2 FOOD INDUSTRY IN PAKISTAN 3 ENGRO FOODS 3 RESEARCH AND DEVELOPMENT AT ENGROFOODS 4 STRATEGIC INTERNAL AND EXTERNAL AUDIT 4 STEEPLE ANALYSIS 4 PORTER’S FIVE FORCES MODEL 6 THREAT OF NEW ENTRANTS 6 BARGAINING POWER OF SUPPLIERS 7 BARGAINING POWER OF BUYERS 7 AVAILABILITY OF SUBSTITUTES 7 COMPETITIVE RIVALRY 8 SWOT ANALYSIS 8 STRENGTH 8 WEAKNESSES 9 OPPORTUNITIES 10 THREATS 11 INDUSTRIAL SWOT ANALYSIS 12 IFA AND EFA FOR ENGROOFOODDS 15 COMPETITIVE PROFILE MATRIX (CPM) 17 CORE COMPETENCIES & KEY SUCCESS FACTORS 18 COMPETITIVE ANALYSIS 19 INTERNAL EXTERNAL (IE) MATRIX 20 GRAND STRATEGY MATRIX 21 SUGGESTIONS AND RECOMMENDATIONS 22 REFERENCES 23 Executive Summary The repot at hand provides useful overview about Engro Pakistan Ltd, a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan, established in 2005, a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx: 20% per year. Olper’s achieved peak market shares of 12.3% within 6 months of launch. Other products are launched such as –Olper’s Cream, OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200 million liters annually will become the only company in Pakistan covering the entire milk catchments area. It already has the 2ND largest cooled milk collection system in the country. Distribution network...
Words: 5753 - Pages: 24
...Management Research Project 2011 Marketing Plan For FSK FOODS Prepared For: FSK Foods & Faculty of Life Sciences Business Management (FLSBM) University of Veterinary & Animal Sciences, Lahore (UVAS) Prepared By: Muhammad ShoaibManzoor(Group Leader) M Shahjhan Taseer M Wasim Ahmad Naila Rahat Momina Jameel MBA (Morning) Semester VI Department of Economics and Business Management UVAS Lahore 2009-2011 We would like to Dedicate This effort to our Respectable PARENTS And Lecturers ACKNOWLEDGEMENT All the praise to Almighty Allah, Ruler of the Day of Judgment, Creator of beautiful world. He Who created everything from nothing. He Whose praise has no bounds. Secondly, praise worthy is the Hazrat Muhammad (S.A.W.W). My whole life will be sacrificed upon him, who remains a torch of knowledge in darkness for tiding over the difficulties. We are very thankful to the following personalities for their kind guidance and help in completing this project: * MrAttique-ur-Rehman (Supervisor): who provided us right & in time directions, helped us on each step in this project. * Mr.M Bilal Malik (Client): who provided us his kind guidance and required resources to fulfill this project. * We would like to thank the people in market who provided us required information. We would like to thank all people who helped us in this project, especially our Parents, Class Fellows and whole Faculty, whom unlimited efforts are there...
Words: 8813 - Pages: 36
...Table of Contents 1. Introduction - Purpose and Scope ...................................................................................... 3 1.1. Operations Management ............................................................................................ 4 1.1.1. Haleeb Foods Limited Quality Policy: ....................................................................... 4 2. Operations Management at Haleeb Foods Limited ........................................................... 5 2.1. 2.2. Organizational Operation Management at HFL .......................................................... 8 Key Operations at HFL ................................................................................................. 9 2.2.1. Milk Collection .......................................................................................................... 9 2.2.2. Distribution ............................................................................................................. 10 2.2.3. Quality Control ....................................................................................................... 10 2.2.4. Professional Management...................................................................................... 10 3. Critical Analysis of HFL ...................................................................................................... 11 3.1. SWOT Analysis ..................................................................................................
Words: 4504 - Pages: 19
...| Report of supply chain management | | | | Fayaz Thaheem (1458108)Supply Chain Management by Mr. Humair Tariq 1/30/16 | | Report of supply chain management | | | Table of Contents [ No table of contents entries found. ] INTRODUCTION OF SUPPLY CHAIN The movement of materials as they flow from their source to the end customer. Supply Chain includes purchasing, manufacturing, warehousing, transportation ,customer service ,demand planning , supply planning and Supply Chain management. It is made up of the people, activities, information and resources involved in moving a product from its supplier to customer. Although this Supply Chain definition sounds very simple, effective management of a Supply Chain can be a real challenge. EXAMPLE OF A SUPPLY CHAIN: Raw materials Manufacturer Distribution Center Customer A typical Supply Chain flow of goods is shown above. In some models, the product is shipped from the Manufacturer to the Distribution Center as soon as it is manufactured. In other models, such as a Hub & Spoke model, the product is held at the manufacturer once produced. It is then sent out to the Distribution Center only when it is needed. OBJECTIVES OF SUPPLY CHAIN MANAGEMENT: The fundamental objective is to "add value". That brings us to the example of the fish fingers. During the Supply Chain Management '98 conference in the United Kingdom this fall...
Words: 7193 - Pages: 29
...background information that we have used as factual data in order to find the reason of why Mabrook failed. Further we conducted survey research via questionnaires along with the experimentation in order to find the solution to our research problem that why Mabrook has failed as a fresh dairy product and also found the solution to transform this failure into a success. Our research methodology is constructed on the two research studies. The first is extracted from the paper Impact of Packaging Elements of Packaged Milk on Consumer Buying Behaviour by Muhammad Amir Adam and Kamran Ali while the second one is taken from Reason and Trends for Using Packaged Milk in Pakistan: Study of Urban Pakistani Consumers by Syed Ahmed Muhammad Rizvi. Data Collection Methods: As mentioned above, we designed a descriptive study. And the data collection methods that we have used are: Interview In order to explore the reason of failure of Mabrook in Karachi where a certain population demands fresh dairy we have conducted one to one interview with the consumers of fresh diary. Our intention behind this interview was to find out the elements that the customers are looking for when choosing fresh dairy over packaged diary because consumers provide a better response when they are questioned, in open ended questions they can speak their heart out and can tell the reasons of liking a certain product or disliking it. In addition to this, our interviews also helped us in finding out that do...
Words: 1130 - Pages: 5
...Pre-Feasibility Study DAIRY FARM (25 Animals) Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road, Lahore Tel 111 111 456, Fax 6304926-7 Website www.smeda.org.pk Helpdesk@smeda.org.pk REGIONAL OFFICE REGIONAL OFFICE SINDH NWFP 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE PUNJAB REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk 8 th Floor, LDA Plaza, Lahore, Tel: (042) 111-111-456 Fax: (042)6304926-7 helpdesk@smeda.org.pk October, 2008 Pre-Feasibility Study Dairy Farm (25 Animals) 1 INTRODUCTION TO SMEDA..........................................................................................................4 2 PURPOSE OF THE DOCUMENT.....................................................................................................4 3 CRUCIAL FACTORS & STEPS IN DECISION MAKING FOR INVESTMENT ..........................5 3.1 3.2 3.3 3.4 STRENGTHS ................................................................................................................................5 WEAKNESSES..................................................................
Words: 11479 - Pages: 46
...Pre-Feasibility Study DAIRY FARM (25 Animals) Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road, Lahore Tel 111 111 456, Fax 6304926-7 Website www.smeda.org.pk Helpdesk@smeda.org.pk REGIONAL OFFICE REGIONAL OFFICE SINDH NWFP 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE PUNJAB REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk 8 th Floor, LDA Plaza, Lahore, Tel: (042) 111-111-456 Fax: (042)6304926-7 helpdesk@smeda.org.pk October, 2008 Pre-Feasibility Study Dairy Farm (25 Animals) 1 INTRODUCTION TO SMEDA..........................................................................................................4 2 PURPOSE OF THE DOCUMENT.....................................................................................................4 3 CRUCIAL FACTORS & STEPS IN DECISION MAKING FOR INVESTMENT ..........................5 3.1 3.2 3.3 3.4 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 4.7. 5.1 5.2 6.1 6.2 6.3 STRENGTHS ................................................................................................................................5 WEAKNESSES...........
Words: 11501 - Pages: 47
...techniques used by a company to make Forecasts effectively.. Finally this project has enhanced my analyzing power and sense of observation. I am very thankful to our respected course instructor who had assigned me this valuable project. It is her worthy kindness that I am at this level of knowledge. Rabi’aa Naushad BB-A hons * Cadbury Dairy MILK: * INTRODUCTION: Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by Mondelēz International. It was introduced in the United Kingdom in 1905 by and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck." Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom. Cadbury had a trademark in the United Kingdom for the distinctive purple (Pantone 2865C) it uses on the wrappers of its milk chocolate bars, though an appeal by Nestlé succeeded in October 2013 in overturning that court ruling...
Words: 4841 - Pages: 20
...Product Haleeb foods’ different segments includes UHT Milk,Dairy products and Juices. Main Brands of Haleeb are: Haleeb Milk, Dairy queen, N’rish,,Good Day,,Tropico Nectar, Skimz etc 10. PRICE Flexible prices are the key factor of success of Nestle in global markets while maintaining its quality. Their marketing strategy includes a wide range of pricing strategy, and by doing this they can maintain their product rates at a sustainable position. fruit juices are affordable to low economy class and expensive tin packed beverages are also doing business in the market. Bulk purchase discount is also provided at the whole sale markets as well as at the market stores. Haleeb Foods products are priced keeping in view the buying power of middle income and high icome social classes of society. Haleeb Foods shares a justifiable percentage with retailers to maintain and expand its market share. price variations are also made at religious festivals Bulk purchase discount is also provided at the whole sale markets. 11. Place Nestle is running globally, its setup being run in 86 countries. So, the sales are also done globally . Nestle has a very strong supply chain network. Nestle products are available in almost all countries of the world. In Pakistan Nestle products are mainly consumed in Urban areas. Nestle products are available in almost every retail and whole sale shops in Pakistan. The main focus of Haleeb Foods is Pakistani market but exports are also made to South asian and middle...
Words: 403 - Pages: 2
