...Groupe Danone is a French consumer-goods company headquartered in Paris. The multinational operates in all five continents, 120 countries, employing 90,000 people in four business lines: Fresh Dairy Products, Water and Beverages, Baby Food, and Clinical Nutrition. Its revenues in 2006 were 14 billion euros making it the third largest company in the sector only after Kraft and Nestle. The organizational structure at Groupe Danone is highly decentralized. The country Managing Directors are empowered with entrepreneurial autonomy to undertake business decisions and are responsible for profit and loss outcomes. The company has a unique Knowledge Management system leveraging the “Networking Attitude” to share good practices within Country Business Units (CBU’s). The executive vice president of HR at Groupe Dannone, Franck Mougin, and organizational development director, Benedikt Benenati identifies the groups Knowledge sharing system as its key comparative advantage, and has placed numerous techniques to foster growth through Knowledge sharing. Informal, yet highly structured knowledge management techniques such as the “Marketplace”, the “Message-in-a-bottle”, the “T-shirt”, the “Who’s Who” and the “Communities” approaches have been incorporated to build the human connection at Donone. While the abovementioned approaches focus on transfer of good practices within the organization, its suppliers and buyers, the newly placed “co-building ” networking approach interconnect departments...
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...(1) 一般病情*:* He feels headache, nausea and vomiting. (他觉得头痛、恶心和想吐。) He is under the weather. (他不舒服，生病了。) He began to feel unusually tired. (他感到反常的疲倦。) He feels light-headed. (他觉得头晕。) She has been shut-in for a few days. (她生病在家几天了。) Her head is pounding. (她头痛。) His symptoms include loss of appetite, weight loss, excessive fatigue, fever and chills. (他的症状包括没有食欲、体重减轻、非常疲倦、发烧和发冷。) He feels exhausted or fatigued most of the time. (他大部份时间都觉得非常疲倦。) He has been lacking in energy for some time. (他感到虚弱有段时间了。) He feels drowsy, dizzy and nauseated. (他觉得昏昏欲睡，头晕目眩和想吐。) He feels as though everything around him is spinning. (他感到周围的东西都在打转。) He has noticed some loss of hearing. (他发觉听力差些。) She has some pains and itching around her eyes. (她眼睛四周又痛又痒。) (2) 伤风感冒： He has been coughing up rusty or greenish-yellow phlegm. (他咳嗽带有绿黄色的痰。) His eyes feel itchy and he has been sneezing. (他眼睛发痒，而且一直在打喷嚏。) He has a fever, aching muscles and hacking cough. (hacking = constant) (他有发烧，筋骨酸痛和常常咳嗽。) He coughed with sputum and feeling of malaise. (malaise = debility) (他咳嗽有浓痰，而且觉得很虚弱。) He gets a cold with a deep hacking cough. (他伤风咳嗽。) He has a headache, aching bones and joints. (他头痛，骨头、关节也痛。) He has a persistent cough. (他不停地在咳。) He has bouts of uncontrollable coughing. (他一阵阵的咳嗽，难以控制。) He has hoarse and has lost his voice sometimes. (他声音嘶哑，有时失声。) He has a sore throat and a stuffy nose. (他嗓子疼痛而且鼻子不通。) His breathing is harsh and wheezy. (他呼吸时，有气喘似的呼哧呼哧作响。) He has...
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...LVMH Group Phase 2 Aaron Ward-Quick BMGT495 Section 6981 Miriam Redcay UMUC Dec 7 2010 The retail environment is always a very volatile market and therefore is subject to the whims of the economy. The luxury retail market can be especially volatile because it usually depends on the spending of discretionary funds. The numerous companies which make up the LVMH, conglomerate are all luxury brands and all face this issue. Realizing this situation the LVMH, conglomerate has to plan to a degree to work around this issue and be successful. The success of any strategy in regards to business deals with the scanning of both internal and external environment to evaluate which factors most greatly affect the business. Companies should also examine their management styles from development to execution in order to develop proper planning strategy. As we know companies employ these strategies to gain advantages or protect their place in their specific market. LVMH is no different in this manor, as policy and actions show which goals they have and which strategies are to be put into place to implement them. We are going to examine some possible issues and strategies and the justification for those strategies in the near future for this company. The LVMH Group is one of the dominant forces in the Luxury Brand industries. Considering where LVMH is in consideration to the other brands in the Luxury Market the only real issue for the company lays in their end goal. The end goal which can...
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...manufactured the first Danone yogurt product. Shortly thereafter, Isaac began selling yogurt to pharmacies in Barcelona, Spain while targeting children with digestive issues. Ten years later in 1929, Isaac’s son Daniel Carasso founded Danone in Paris, France. In order to differentiate his business from the competition, Daniel used the health advantages of Danone yogurt as a basis for his strategy (CSR). Dannon is a U.S. subsidiary of Danone, which is among the top tier in manufacturing and distributing dairy products and beverages internationally. Dannon has experienced a great deal of success in the industry as it is currently the leading brand of yogurt in the world. With approximately 1,300 employees, Dannon offers roughly 100 different types of dairy products to consumers. Currently there are four plants across the United States including White Plains, NY, Minster, OH, Fort Worth, TX, and West Jordan, UT. Aside from Dannon’s successl in its distribution of product, its core values of nutrition and health, nature and people help to bring satisfaction to Americans across the nation (CSR). Danone’s mission statement, “To bring health through food to as many people as possible,” signifies the social values of the company and commitment to its customers (Case Study). Danone’s social responsibility is vital to the purpose of the organization and is broken down into three main areas: Nutrition and Health, People, and Nature. Nutrition and Health The Danone Institutes, a...
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...Case Study: The Dannon Company OL 690: Responsible Corporate Leadership Southern New Hampshire University March 25th, 2015 Introduction Danone, the parent company and U.S. subsidiary of Dannon, was founded in Barcelona Spain in 1919 by Isaac Carasso (Marquis, Shah, Tolleson, & Thomason, 2011). Isaac had the goal of developing a yogurt for more than the purpose of taste, but with additional inherent health benefits (Marquis, et al., 2011). The health benefits were based on the use of pure lactic ferments, which were initially prescribed by physicians due to their proven ability to help treat intestinal disorders (Marquis, et al., 2011). It was because of Carasso that consumers could have the added benefit of treating their intestinal disorder while nourishing their bodies. Daniel Carasso, Isaac’s son, was brought into the business and ultimately became CEO in 1939 after Isaac’s death (Marquis, et al., 2011). Prior to his father’s death, Daniel was able to take Danone to another level in 1929 when he founded it in Paris (Marquis, et al., 2011). Due to the extensive amount of competition in the yogurt business, Daniel leveraged the focus on health to differentiate Danone from the competition (Marquis, et al., 2011). After his father’s death, Daniel merged with two notable organizations in 1967 and 1973, Gervais and Boussois-Souchon-Neuvesel (BSN) respectively (Marquis, et al., 2011). These mergers resulted in rapid expansion throughout Europe, a newly named conglomerate...
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...Professional report on negotiation between Danone and Wahaha (2007-2009) On the 30th of September 2009 an almost 12 year relationship between French multinational enterprise Danone and Chinese Wahaha group ended by Danone withdrawing from the IJV (International Joint Venture) for monetary settlement. This report analysis the negotiation journey of the dispute and tries to classify the different negotiation steps based on the challenges of negotiating business deals in China. As a tool IRENEs framework on “Who/ How/ What” is used. Based on the analysis of the negotiation and the review of the cultural differences between western oriented and Chinese businesses suggestions will be made what could have been done differently by Danone. Overview of the Situation between Danone and Wahaha early 2007 The multinational Danone Group SA based in Paris in France is one of the biggest players on the global dairy product and bottled water markets. They are active on all five continents and the net sales in 2007 was more than 12 billion €. The Hangzouh Wahaha Group Co., Ltd. is a company that has grown from a small business, selling drinks to school children to become one of the most important and largest Chinese bottled-water companies already in 2007. Although it is difficult to find detailed financial figures on Wahaha it can clearly be stated that in 2007 the Group was much smaller than Danone. At that time Wahaha contributed approximately 6% of Danone’s...
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...Grameen Danone Foods Hiromi Tsuboi** Abstract Bangladesh has made significant progress in the area of human development for the last three decades. According to the human development index (HDI), Bangladesh’s HDI increased from 0.347 in 1975 to 0.547 in 2005. However the country’s HDI rank in 2005 was 140 out of 177 countries. Forty-eight percent of children under the age of five were underweight. They also lack access to healthy living conditions. In order to make the environment surrounding children healthier in rural Bangladesh, Grameen Danone Foods Ltd. launched the production of yogurt in 2006. The mission is to reduce poverty by providing a unique proximity business model that will provide daily healthy nutrition to the poor. This report first presents an overview of Grameen Danone Foods Ltd., and then, through fieldwork, examines how the lives of rural people have been improved by its activities. 1. In order to make the environment surrounding Introduction Bangladesh has made significant progress in the children healthier in rural Bangladesh, the Grameen area of human development for the last three decades. Bank, Nobel Peace Laureate 2006, proposed to form a These achievements can be captured by the human joint venture food enterprise between the Grameen development the Group and the French food company Groupe Danone. In enhancement of people’s quality of life through 2006, a joint company called Grameen Danone Foods ...
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...China By Shangguan Zhoudong (chinadaily.com.cn) 2007-06-15 Brief introduction Group Danone is one of the most famous food and beverage groups in the world with its headquarters in Paris and 90,000 staff members worldwide. Group Danone is a Global Fortune 500 company with a long history and large size. Danone develops its business across over 120 countries focusing on three core categories: fresh dairy products, biscuits (in which it ranks second worldwide) and beverages (in which it ranks first worldwide). Founded in 1966, Danone has followed an active expansion strategy throughout the world since the 1990s. In less than 40 years, Danone has become a giant of the food industry, owning many famous international brands such as Danone, LU, Evian, and more. Since the end of the 1980s, Danone began to develop the production and business in China extensively by investing in building factories. Now, the main business of Danone in China concerns yogurt, biscuits and beverages. Danone has 70 factories in China, including Danone Biscuits (in Shanghai, Suzhou and Jiangmen), Robust (in Guangzhou), Wahaha (in Hang Zhou), and Health (in Shenzhen). The products are not only sold in China, but also exported to different countries. Four brands under Danone Danone: the leading brand worldwide for fresh dairy products; Danone represents almost 20 percent of the international market. Danone is present in 40 countries worldwide. Evian: the best selling mineral water brand, with 1...
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..._____________________________________________1.0 Executive Summary This research purposes to find out the problems in decreasing sales of Grameen Denone Shokti Doi. Following the social business concept, French based food and beverage company Denon started its operation by making an agreement with Grameen group which is named as Grameen Danon. Grameen Danon launched in 2006 and they officially launched their 1st package of product named Shokti doi as the main concern of Shokti doi is to provide nutrition to the poor children of Bangladesh which can able to fulfill their nutritional requirements. As they started their business they have faced lots of obstacles such as the lack of proper distribution, non-standardized management along with localization problem. Also, the distribution through women raised the fact of cultural barriers. The unplanned product and overstated pricing strategy also become a fact of their market loss. Various key factors like Product, Price, Promotion, Proper segmentation and target market are also play a big role in terms of generation revenue for n organization. Based on our research objectives and other related subjects of the research, we developed few hypotheses for it, which we have tested by our primary and secondary data that we have collected by survey. The data we have collected can be divided into two categories are Primary Data and Secondary Data. Primary data refers to the data collected from the survey that we have conducted among the...
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...936 Groupe Danone - issues regarding its policies 1. Company’s background The company has its roots in Spain, where Danone was founded by Isaac Carasso in 1919. Having previously lived in the Balkans where yogurt was a dietary staple, Carasso decided to introduce this healthy product in Barcelona. He opened a small yogurt business named "Danone," meaning "Little Daniel" after his son. Carasso was aware of scientific advances that had been made with fermented milk by Elie Metchnikoff at the Pasteur Institute in Paris. He perfected the first industrial manufacturing process by combining the traditional method of making yogurt with the pure cultures that had been isolated in Paris. In 1923, the first Danone yogurts start to be sold in pharmacies as doctors recommend it for its therapeutic qualities. The younger Carasso, Daniel, learned the family business in Spain and decided to establish Danone in France in 1929. In 1949, the yogurt is almost a dairy product. The porcelain “envase” is substituted by the one made of glass. This innovation makes it easier to popularize the yogurt. In 1968, Danone starts its first TV campaign. In 1985, Danone creates its first “low fat yogurt” called “Danone Desnatado”. In 1992, Danone was the Official Sponsor of Barcelona's Olympic Games. “Danone Institute” is created in 1993. Its main objective is to research and develop healthier and better products for the company. 2. Mission, values and corporate philosophy Danone Group's mission...
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...Case Study: The Dannon Company Student’s Name Institution Affiliation Case Study: The Cannon Company Introduction Dannon Company was among the US subsidiary of Danone, which was one of the largest health-focused companies in the whole world. Its global business centered on fresh dairy such as active yoghurt, medical nutrition, baby nutrition and the bottled water. In 2008, Dannon did manufactured and also marketed the fresh dairy products in US and they became number 2 player in domestic yoghurt market. Dannon’s marketing efforts did focused on the growing US yoghurt consumption and expanding the category, and this was while growing the brands. Dannon has been maintaining some strong commitment to CSR, which was integrated into the overall mission of the company. They have internalized its CSR commitments and programs (Marquis, Et al, 2010). Danone took some holistic approach to social responsibility and this was indicated by the mission statement. The social values were embedded deeply in the company’s culture and also the business. Antoine Roboud, who was the CEO, communicated the vision of Danone double commitment to the economic performance and social responsibility in 1972. According to the senior leadership, the social responsibility was the basis to the purpose of Danone as the economic performance. This was the double project and it stipulated some equal respect for the social influence and the financial results of the business decisions...
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...The Body Shop International Case Study The Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick, she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942, to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products. The Body Shop was the first company to prohibit its ingredients on animals and one of the first to encourage fair trade in other third world countries. Mrs. Anita intention of creating this company was to make money for her daughters and herself while her husband travels the world instead the company became a multi-billion company. The Body Shop had 1980 stores serving over 70 million customers all over the world by 2004. In 2006 Mrs. Anita sold her multi-billion company to L’Oreal, which caused problems. The problem came because Mrs. Anita would let her company use animals as test subjects and L’Oreal did. She was very active with charity for children and other works. Sales from The Body Shop went down south. The Beginning- Mrs. Anita had several jobs before she decided to create The Body Shop. In 1976 Mrs. Anita founded The Body Shop and it grew rapidly over the years. After being the CEO of her company in May 1998, Anita Roddick stepped down and appointed Patrick Gournay as...
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...MEASURINg PROgRESS AND PERFORMANCE THROUgHOUT THE VALUE CHAIN DANONE WAY RESPECT DANONE’S EVALUATION BY NON-FINANCIAL RATING AGENCIES 41 46 56 HISTORICAL APPROACH AND HIgHLIgHTS REFERENCE DOCUMENTS HIGHLIGHTS AND KEY DATES 1972-2012 57 58 50 2 Danone Sustainability Report 2012 PERFORMANCE 62 gRI INDEx Self-evaluation of the application of GRI according to version 3.0 guidelines for the GRI with approval by KPMG Audit. 72 IMPACTS AND RESPONSIBILITIES IN BUSINESS, FROM END TO END 74 COMPANY PROFILE AND REPORT PARAMETERS COMPANY PROFILE REPORT PARAMETERS VALIDATION OF THE REPORT BY AN EXTERNAL THIRD PARTY 75 76 83 86 PERFORMANCE INDICATORS GOVERNANCE, COMMITMENTS AND DIALOGUE ECONOMIC ENVIRONMENTAL SOCIAL HUMAN RIGHTS SOCIETY PRODUCT RESPONSIBILITY 86 94 102 134 152 158 166 176 CONTACTS Danone Sustainability Report 2012 3 SUSTAINABILITY REPORT 2012 EDITORIAL FRANCK RIBOUD he year 2012 confirmed in spectacular manner the profound shift in the global economy that is gathering pace. On the one hand, new economic powers such as China, India and Brazil are growing as other economies such as Indonesia and Nigeria are emerging as future powers. On the other, many countries of the so-called developed world are marked by stagnation, recession and a worrisome financial situation. This trend is also reflected in Danone’s activity. The group continued to record strong, and in some cases very strong growth in numerous...
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..._____________________________________________1.0 Executive Summary This research purposes to find out the problems in decreasing sales of Grameen Denone Shokti Doi. Following the social business concept, French based food and beverage company Denon started its operation by making an agreement with Grameen group which is named as Grameen Danon. Grameen Danon launched in 2006 and they officially launched their 1st package of product named Shokti doi as the main concern of Shokti doi is to provide nutrition to the poor children of Bangladesh which can able to fulfill their nutritional requirements. As they started their business they have faced lots of obstacles such as the lack of proper distribution, non-standardized management along with localization problem. Also, the distribution through women raised the fact of cultural barriers. The unplanned product and overstated pricing strategy also become a fact of their market loss. Various key factors like Product, Price, Promotion, Proper segmentation and target market are also play a big role in terms of generation revenue for n organization. Based on our research objectives and other related subjects of the research, we developed few hypotheses for it, which we have tested by our primary and secondary data that we have collected by survey. The data we have collected can be divided into two categories are Primary Data and Secondary Data. Primary data refers to the data collected from the survey that we have conducted among the...
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...StrategicmanagementBottled water industry in 2006 Case 2. Summary• 1) Dominant Economic Features• 2) Drivers of change• 3) 5 porters analysis• 4) Key success factors• 5) Strategic group map• 6) Recommendations 3. 1)Dominant economic features1) Market Size and 2) Scope of compétitive Growth Rate: rivalry : 4. 3) Number of rivals : 5) Distribution channels :• Nestlè • wholesale clubs• Coca-Cola • supermarkets• Pepsi • discount stores• Groupe Danone • food store• Suntory Water Groups • supercenters 6) Pace of technological4) Number of buyers change. No one buyer accounts for a significant fraction of 7) Degree of product overall market demand. différentiation 8) Vertical integration 5. 2) Drivers of change:• Increase in environmental concerns• Convenience and portability• The profit margins in the industry are very lucrative• To facilitate entry into carious parts of the globe many companies enter into strategic alliances 6. 3) 5 porters analysis 7. The threat of substitute product• Other type of drinks : Soft drink, milk, Tea, Soda• Innovative products like vitamin water and flavored water.Those products are more and more popular andthat’s why they can be considerate as a real threat. HARD! 8. The threat of the new entrant• Biggest competitors have the majority of the global market.• Only competitors that are able to provide important quantities of bottles water with a cheap price will be able to enter this market. DIFFICULT! 9. The bargaining power of suppliers• Due to...
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