Business Rules and Data Models
DeMone Wallace
Professor Carmen Flores
CIS 111
July 25, 2015

Databases are very helpful because they contain and organize content on many different topics. Perhaps the three most important uses of creating and using a database would be to store, retrieve, and analyze information. A database can typically be accessed easily, and is usually stored on computers. Although an electronic version such as one created in Microsoft Access may be the first that comes to mind, there are many non-automated database versions as well, such as a personal phone and address book. Though the data and categories may change from business to business, the direct use of the information in a college student database can vary from marketing and advertising to obtaining new student enrollment and creating programs for funding. When collecting information for databases that are used for business purposes, certain laws must be followed that protect consumers to avoid the mishandling of the information.
Data collected by college databases serve multiple purposes from marketing and advertising, to government and business reporting. Information that may be commonly useful in this type of database is date of birth, marital status, sex, income, race, location, and veterans/military status. When students are searching for colleges and universities online, student surveys collect demographic information used for tracking enrollment trends. In 2010, Collegetrend.com prompted a shift in trends that indicated single parents in their 30’s were going back to school to achieve higher levels of education for career acceleration. As a result, more colleges began to advertise the flexibility offerings of their schedules and curriculums and post graduate career focus versus the amenities of their campuses. These databases allow educational institutions to stay in touch