...| David Beckham | Leisure in American Society | 2/26/2013 | David Beckham is one of Britain's most iconic athletes whose name is also an elite global advertising brand. He was captain of the English national team from 1998 to 2009, scored in three different FIFA World Cups, and played midfield for clubs in Manchester, England, Madrid, Spain, and Milan, Italy; he also won the MLS Cup playing for Los Angeles Galaxy in 2011 and 2012. He was born David Robert Joseph Beckham on May 2, 1975, in Leytonstone, East London, England; son of Ted Beckham, a kitchen fitter, and Sandra West, a hairdresser. Beckham's maternal grandfather is Jewish, and he has been mentioning the religion as influence; he wears a tattoo written in Hebrew from the 'Song of Songs' in the Hebrew Bible (Old Testament), although he is not known to practice Judaism or any other faith. Beckham has always played in long sleeve shirts to cover up his tattoos in consideration of others who may feel uncomfortable due to their beliefs. He was brought up by his parents, supporters of Manchester United, attended Bobby Charlton's football school in Manchester, and won a spot in a training session at FC Barcelona as a child. In 1986 he was a Manchester United's mascot for a match against West Ham United. From 1992 - 2003 Beckham made almost 400 appearances for Manchester United and scored 85 goals, although his official record counts only 62 goals in 265 official senior team's matches. In the 1998 FIFA World...
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...Case about David Beckham 1) What were the reasons for his success as an endorser? What values did he signify as a brand and what were the advantages that the companies who used him obtained? Main reason for success as an endorser is that David Beckham was a great football player with a lot of trophies; he is famous because of his perfect skills and special style of playing. He played for Manchester United which is one of the most famous team all around the world, which is also important. Moreover, David Beckham had good looks, charisma and social lifestyle, so-called paparazzi lover. Media showed him as the icon of youth and always reported everything that was happening in his life. In addition to this he was a good character - a family-oriented person, always showing up at the events with his beautiful wife Victoria and their sons. That is important to many people in different countries, when star and all of his family is handsome and photogenic. Values: successful stylish family man. He does not smoke, drinks very little and shows his commitment to his family. He was a trendsetter for a long time - whatever he did immediately became a trend (clothes, hairstyles, brands he choose etc). One more value for people who loved him all around the world is that he reached everything by himself – from being an ordinary boy in a working-class family -> he became the richest footballer. Advantages for company: Everything that David Beckham endorsed automatically...
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...Beckham signed his first professional contract at a time when England footballers would still retire to run pubs or sell double-glazing. When he left the game, 21 years later, he did so as arguably the most famous footballer on the planet, the face of everything from soft drinks to supermarkets, perfumes to pants, football academies to entire overseas leagues. No other British sportsman would have a welcome party thrown for him at the Los Angeles Museum of Contemporary Art with a guest list that included Tom Cruise, Will Smith, George Clooney and Oprah Winfrey. Nor would their children have Elton John and Elizabeth Hurley as godparents. No stranger to the headlines, Beckham's celebrity went up a notch when he moved to Los Angeles For some that is no bad thing. Such relentless pursuit of profile and wealth is not everyone's idea of successful living. That an anagram of metatarsal, the foot bone he famously broke before the 2002 World Cup, is "a tart's lame" is almost too neat. Yet that profile was founded not on empty hype but exceptional footballing ability. Beckham genuinely achieved: 19 major trophies including 10 league titles; the only English player to win championships in four countries; scoring or providing assists in more than half of his 534 top-flight games. He could not beat a defender for pace, but he didn't have to - he would simply bend his crosses round them. He was an average tackler who seldom headed the ball, but possessed a right foot so precise...
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...The Adidas Predator AdiPower Predator (Left) Predator Lethal Zones (Right) AdiPower Predator The adidas Predator was created in 1994 by an Australian footballer called Craig Johnston who played for Liverpool Football Club. He made a prototype of the boot spending his own money and time working so hard on this boot, which changed the industry completely. He created this boot because back in Australia when he was coaching the younger generation of footballers. He told them what they needed to do to strike the ball better. But the kids could not do anything because the boots were made of leather and it was too slippery. That was then he had one of the greatest ideas of his life. He went home he tore off the rubber on his tennis racket and glued it on to his football boots, he went outside and tested the boot and it seemed the rubber worked a lot better than the leather. Adidas found out about his Idea and called it the Adidas Predator. The first and Original Predator was made in 1994 with the use of rubber in front of the boot. The rubber is for the shooting based on curve and accuracy, this design was never seen before and so this boot caught the attention of football fanatics and it resulted in a very innovative and creative boot the color of the first Predator was the color of black. A year later in 1995 the Adidas Rapier was released with a different color of red/black/white. The structure of the rubber fins were re-created to have better ball control and also had...
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...David Robert Joseph Beckham, OBE[2] (born 2 May 1975)[3] is an English association footballer who plays midfield for Los Angeles Galaxy in Major League Soccer,[4] having previously played for Manchester United, Preston North End, Real Madrid, and A.C. Milan, as well as the England national team, for which he holds the all-time appearance record for an outfield player.[5] Beckham's career began when he signed a professional contract with Manchester United, making his first-team debut in 1992 aged 17.[6] During his time there, United won the Premier League title six times, the FA Cup twice, and the UEFA Champions League in 1999.[6] He left Manchester United to sign for Real Madrid in 2003, where he remained for four seasons,[7] clinching the La Liga championship in his final season with the club.[8] In January 2007, it was announced that Beckham would leave Real Madrid for the Major League Soccer club Los Angeles Galaxy,[9] signing a five-year contract with them on 1 July 2007. While a Galaxy player, he spent two loan spells in Italy with Milan in 2009 and 2010. On 20 November 2011, he joined an elite group of players to have won three league titles in three different countries, when Los Angeles won their third MLS Cup.[10] In international football, Beckham made his England debut on 1 September 1996, at the age of 21. He was made captain from 15 November 2000[11] until the 2006 FIFA World Cup finals,[12] during which he played 58 times. He earned a much-publicised hundredth...
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...¿Qué hace ____?_____ _______?______ el fin de semana? Normalmente, por la mañana, el fin de semana, ____?____ _____?______ desayuna. En general, come tostadas y bebe un zumo de naranja. Después juega con sus hijos durante una hora, y luego va de compras con su esposa Victoria. A las doce come otra vez. A veces toma una ensalada con salmón, o verduras con carne. Por la tarde juega al fútbol con sus amigos y después toca la guitarra o navega por Internet durante media hora, antes de salir por la noche. A veces va a un restaurante caro con unos amigos o con Victoria, pero también baila en la discoteca hasta las dos de la madrugada. A ¿El texto describe el fin de semana de qué persona famosa? a. Victoria Beckham b. David Beckam c. Thierry Henry B ¿Cómo se dice en español? 1. he has breakfast 2. orange juice 3. his children 4. then 5. wife 6. at twelve o´clock 7. meat 8. in the afternoon 9. his friends 10. during 11. in the evening 12. expensive 13. but 14. the early hours of the morning C Escribe una lista de todos los verbos del texto: [pic] EL PRESENTE Las Personas yo = _________________ tú = _________________ él = _________________ ella = _________________ nosotros = _________________ vosotros = _________________ ellos = _________________ ellas = _________________ Verbos Regulares Cantar Comer Abrir To s___ To e__ To o___ ...
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...THE EXAMPLES OF LEADERS & MANAGERS IN DIFFERENT FIELDS IN BUSINESS FIELD LEADER John Francis "Jack" Welch, Jr. who was born on November 19, 1935(1935-11-19), is an American chemical engineer, business executive, and author. He was Chairman and CEO of General Electric between 1981 and 2001. In 2006 Welch's net worth was estimated at $720 million.Welch joined General Electric in 1960. He worked as a junior chemical engineer in Pittsfield, Massachusetts, at a salary of $10,500 annually. While at GE, he blew off the roof of the factory, and was almost fired for doing so.[3] Welch was displeased with the $1,000 raise he was offered after his first year, as well as the strict bureaucracy within GE. He planned to leave the company to work with International Minerals & Chemicals in Illinois. Welch was named a vice president of GE in 1972. He moved up the ranks to become senior vice president in 1977 and vice chairman in 1979. Welch became GE's youngest chairman and CEO in 1981. MANAGER William Henry "Bill" Gates III (born October 28, 1955)[3] is an American business magnate, investor, philanthropist, author, and former CEO and current chairman of Microsoft, the software company he founded with Paul Allen. He is consistently ranked among the world's wealthiest people and was the wealthiest overall from 1995 to 2009, excluding 2008, when he was ranked third. During his career at Microsoft, Gates held the positions of CEO and chief software architect. IN POLITICAL FIELD ...
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...REAL MADRID CASE STUDY Summary Real Madrid is one of the most storied sports franchises in the world. It is one of the few sports teams with international appeal to a very broad fan base. This case delves into how Real Madrid transitioned from a good soccer team with a winning history into the global sports juggernaut we know today. We first examined Real Madrid’s revenue streams and found that from their inception through the 1970s their business model was based almost entirely on their ticket sales. After the 1970s up until 2003 they had some media rights, a small merchandising department, and some other negligible streams of income. It was in 2003 that team President Florintino Perez decided to make Real Madrid into a special type of sports team that was akin to large global corporations like Walt Disney. After reviewing the facts we agree with the decision to shift the business model into its current position (as of 2003). After identifying and examining the lifetime values of different consumer groups which are listed below under the “Question 2” headline, we have found that each group has different desires in order to be completely satisfied. However, each group has a common denominator that will maximize utility across all segments and that is winning. A winning team sells more merchandise, can demand higher advertising revenues, and can attract the best players for less money which also leads to winning more often. We also quantified two types of consumers...
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...Alex Ferguson’s leadership style Case study Introduction Alexander Chapman Ferguson, known as Alex Ferguson, was born in 1941, in Govan Glasgow Scotland. As a teenager he was working as a tool’s apprentice in his father shipyard then in his 19, he became a labor union activist and an active member of the “Labor Party”. As far as Ferguson’s “the football player” career is concerned, actually, he did not achieve a successful career. In fact, as a player Ferguson started with a small local football team the “Queens Park and St Johnston” club. Afterward, he got the chance to join the “Glasgow Ranger” club, yet this union did not last since he resigned after being responsible for the defeat of his team against its fierce rival the “Glasgow Celtic” club. So determined, Alex Ferguson joined the “East Stirling” football club but this time as a manager rather than as a player. His first management period lasted for three seasons and then was recruited by the Scottish football team “Aberdeen”. With limited resources, Ferguson achieved the unthinkable, he won with his club the “European Winners’ Cup” during the 1982-3 season. This achievement with “Aberdeen” was a milestone in his career and made him “THE” coach that many big names in the European football scene like Real Madrid, Barcelona, Arsenal, and Tottenham, wanted to engage him. Ultimately, Ferguson chose to join Manchester United (MU). During his reign, Manchester United advanced from an ordinary local team to a top-class national...
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...writers and artists, musicians and dancers, TV actors and celebrities, sports men and women, computer programmers and health professionals. These people can have different powers such as having lots of money through their jobs such as David Beckham through football and publicity or like Richard Branson by creating innovative ideas that changed the way we live earning him money. These elite groups could also have power through being socially popular; this mainly includes celebrities and big time names such as Lady Gaga or JK Rowling. These people may find few obstacles that prevent them from moving between countries for work or to live, for example there are over 200,000 Americans living in the UK even though the USA is not part of the EU and its migration laws. These people can move around easily as they have lots of spare cash that they can use easily to travel to where ever they want to go and set up a place to live there if they want to or can afford to stay in expensive hotels. These elite groups can move around easily as they are all highly skilled in their own professions meaning that countries would allow them in as there work could help to improve that country and their wealth could benefit the local economy. For example David Beckham played for Manchester United in England, after a very successful career in England for united and as England captain he moved to Spain to play for Real Madrid who did not hesitate to take him up on the offer of him playing for them as...
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...from entering the goal post) B. Defenders (their job is to assist the goal keeper to avoid the ball from entering the net) C. Midfielders (they play defense and offense) D. Forwards (A.K.A Strikers, their job is to try and score the opposition goal post) II. Main Point 2: Secondly, Sir Alex Ferguson once said: It just comes down to who wins the most 1 on 1’s. That will determine who wins the match. So I will be talking about the formations (style of play). A. 4-4-2 Formation (4 defenders, 4 midfielders, and 2 forwards) B. 4-3-3 Formation (4 defenders, 3 midfielders, and 3 forward) C. 5-3-2 Formation (5 defenders, 3 midfielders, and 2 forward) D. Style of play (Possession and direct play) III. Main Point 3: Finally, David Beckham in March 4th 2004 said; You will go through tough times, it's about getting through them. so am going to talk about the rules of the game (most important). A. Number of players in the field (22) before the game can begin B. Ball goes out through sidelines (Throwing) C. Foul in 18 yards’ box (penalty) D. You can’t touch the ball with your hands while playing. V. Conclusion In conclusion, I have talked about positions, formations, and rules of the game. I hope you take these into consideration next time you want to play...
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...14 February 2013 Globalization: The Concept Globalization, worldwide integration and development :Globalization has resulted in the loss of some individual culturalwame Anthony Appiah and Franklin Foer, information presented were of different views of the word. It makes one think of how globalization is happening in our lives daily with various amounts of events. Kwame speaks about it more on a personal level, as Foer expresses it through an eye in sports, more specifically soccer. No matter how one takes it, globalization is taking the world by storm and living in America gives primary examples. With further interpretation, one can see an example from the personal point of view and the other through the bigger picture of the world. Being born in a foreign country and immigrating to the United States, I have experienced a big cultural change which created a culture shock. One has to understand the behavior of others and be understood in order to be accepted. For example, in English class, the issue arises where I do speak english, but my syntax and spelling is a bit different from the American way. As, Appiisagreement. Moreover, certain gestures, beliefs and roles which are normal in my culture maybe offensive to another. This can definitely create a moral disagreement. For instance, on this part of the world, the man who is called your father is your actual father and carries out his parental responsibility. However, in Appiah's article, he speaks about an Abusua...
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...Should professional athletes’ salaries be a limit? Should the professional athletes’ salaries be limited? This kind of question has been widespread and debated for a period of time. Why? It is because of the popularity of many sport competitions or simply sport fans around the world that support and make this happened. We have started to question about the appropriateness of the amount of salary the professional athletes are offered because the quantity is unbelievably rich and impossibly affordable in the view of common people. For instance, Gareth Bale, a Welsh soccer player, signed a world-record contract moving from his old club Tottenham Hotspur, London to Real Madrid, Spain. The contract is worth 100 million euros and has allowed him to earn 170,000 euros a week, and as we can see the amount of salary is highly beyond the average salary a person should get. This reason makes things understandable when we see our children writing in their articles that in the future they would like to be a professional athlete rather than a salary man. As a result, some people who view it as unfair would give recommendation that the athlete’s salary should be reduced and limited, so that that amount of money could be used for developing in other necessary fields. However, their opinions are likely ignored and taken no action because in the reality there are no such laws and regulations in the first place. In my opinion, there are three main reasons to support my viewpoint what the professional...
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...David Beckham has classic (and irritating) good looks and at one point, was the world’s greatest soccer player. So needless to say, he and I don’t have much in common but Mr. Beckham was once quoted saying “when you have kids you do grow up. I have just started realizing it now-it changes the world, having children.” Well said Mr. Beckham, well said. I cannot really say when it hit me that I became a true parent and mature adult. I’ve always considered myself young at heart. I don’t know if it was just last year as I was sitting in my barracks room and it dawned on me that I had never read my daughter a story or book, this realization brought me to an uncontrollable sob. All in all, it could have been and probably was the very day that my daughter was born. The experience of witnessing my daughter being born was second to nothing I had experienced or ever will experience in my lifetime. If I think about a story that I would want to tell, I will always come back to the day Vanessa, my daughter, was born. It was 10:38 AM on Sunday, January 25th 2004, and her mother and I were no longer together nor living together. That morning, I woke up to a voice message from Vanessa’s soon to be grandmother saying that Liz, Vanessa’s mother, was having contractions and was in labor and was en-route to the hospital. I remember sitting there, listening to the voicemail, and it still hadn’t hit me yet. It felt so surreal and I thought to myself “Ok, it’s finally here, now what….” Even...
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...Real Madrid Club de Futbol Real Madrid Club de Futbol Case Study by Kurt Eschbacher Abstract The case study is about one of the best known and best playing soccer team in the world, Real Madrid. It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez, who brought a new dimension in managing and merchandising soccer clubs to Spain, will be analyzed in detail. soccer The game What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us? Soccer is the world’s most popular sport. Nearly every child kicked a soccer ball once in his live. More than 240 million people play at least once a week. Such a big sport needs a big parent organization in its background. This job is done by the Fédération Internationale de Football Association (FIFA). The FIFA which was founded 1904 in Paris established a unified set of rules. This rules are easy to understand and are of course one of the reasons why soccer is so popular all over the world. Also the time a soccer game lasts is defined by the FIFA, its two halves of 45 minutes split by a 15 minute brake. In elimination games an overtime of two times 15 minutes and also a penalty shoot-out at the end of overtime is possible. This is a big advantage for sponsors and TV broadcasts compared to other sports like American football or boxing...
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