In the article "How David Beats Goliath” uncovers the secret to victory as an underdog. An underdog is someone who is seen to be less than or having an disadvantage. The secrete to overcoming a strong opponent is to combat the opponent with a non-traditional approach. If ones opponent is strong in a specific skill set, it is wise to craft at strategy the works against their weakness. In the article Vivek Ranadive coached a basketball team of average 12 year old girls who were not passionate about basketball. Through observation he noticed that a lot of their opponents were passionate basketball players who frequently played as pastime. He also noticed that most teams did not “full court press” for the majority of the game. He therefore coached his team to full court press in each game since they were not as skilled in other things like dripping, shooting etc. Consequently this team went all the way to the national championship. They became strong where the “better” teams were weak and rendered victory.

This same principle can be used in everyday life as well as business. For example is Greg had a desire to be a music artist or rapper. He can assess the strengths of the best-selling artist and then fill in a gap their they are lacking. If someone else has the territory covered Greg can simply find his territory and this is what will make him thrive. I plan to apply this David defeats Goliath principle in my fashion company. Instead of following the trends of the already successful designers I will do a SWOT analysis and focus on their weaknesses and make them my strength. Also I will use this principle to think of creative ways to market my products that are not already being used.