...VANS MARKETING PLAN Table Of Contents COMPANY HISTORY3 MISSION STATEMENT3 ENVIRONMENTAL ANALYSIS Consumer/Social factors3-4 Economic factors4 Technological factors4 Competitive factors4-5 SWOT ANALYSIS Strengths5 Weaknesses5 Opportunities5-6 Threats6 PRODUCT ANALYSIS Point of difference6 TARGET MARKET 6 Demographics7 Lifestyle7 Psychographics7 MARKETING GOALS AND OBJECTIVES Objectives7 Goals 8 MARKETING STRATEGY AND TACTICS8-9 Product9 Place10 Promotion10-11 BUDGET ALLOCATIONS11 PERSOFMANCE MEASUREMENTS11 SUMMARY11-12 BIBLIOGRAPHY13 COMPANY HISTORY Vans is a very popular skateboard and action sports apparel company. Shoes are what the company is known for but they also sell a variety of products including t-shirts, hoodies, beanies, watches, socks, hats and backpacks. The very first Vans shoe store opened at 704 East Broadway in Anaheim, California on March 1st, 1966 by Paul Van Doren. Van Doren worked with a shoe company on the East Coast, but was unhappy with the company so he and his partners moved to Southern California to create Vans. The Van Doren Rubber Company was unique in that it manufactures shoes and directly sells them to the public. Vans wanted to create a shoe that could stand up to any situation and be strong and durable, so they created their trademark waffle pattern on the bottom of the shoes with extra rubber for strength. The company started to become very popular in Southern California in the 1970’s when skateboarders...
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...An Analysis of McDonnell Douglas’s Ethical Responsibility in the Crash of Turkish Airlines Flight 981 The Memorial of Flight 981 at Ermenonville (Johnston, 1976). Executive Summary In 1974, Turkish Airlines Flight 981 experienced a mid-flight cargo door failure which led to the first total loss of a wide-bodied aircraft in history. The aircraft was a McDonnell Douglas DC-10, and this tragedy was compounded by the fact that sufficient corrective action had not been taken by the manufacturer after precursory failures had occurred over the four previous years. The purpose of this report is to evaluate the ethical nature of McDonnell Douglas’s decisions throughout this crisis, discerning their priorities with regard to safety and financial gain, and to assess if these qualities have changed in response. The origin of this catastrophe lay in a poor handling of design and manufacturing. The cargo door’s design employed faulty philosophies, and decisions regarding its manufacture were driven by savings at the expense of safety. However, though the door’s faults were later exposed, a more serious problem involving the tail control lines in the passenger floor was continually overlooked until the crash. This was due primarily to a policy of using old design strategies which met minimum federal requirements. The company oversimplified the control lines’ failure mode when confronted with it in ground testing and, being committed to their own design, were unable to...
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...Running head: WESTERN PHARMACEUTICALS Case Analysis 6 and 7: Western Pharmaceuticals (A&B) MGT 309 Mirtha Professor 20 th September 20, 2015 WESTERN PHARMACEUTICALS Case Analysis 6 and 7: Western Pharmaceuticals (A&B) Background George's grandfather established Western Pharmaceutical (An) in Los Angeles. George, who is the CEO of the recently framed United Pharmaceuticals, chose to have Western Pharmaceuticals (A) merge with one of the biggest over-the-counter icy core business, Atlantic Medical. This merger was to assist ensure coastal market entrance for both Western's disturbed stomach items and Atlantic's coughing syrups. Western Pharmaceutical (B) is an expansion of Western Pharmaceutical (A). It obliges a stock examination concentrating on deciding inventory prerequisites. In spite of the fact that the firm needed a far-reaching inventory investigation, the data accessible was constrained because of the merger and a concurrent move to an Enterprise Resource Planning System. Issues Addressed The case utilizes an unordinary methodology of duplicating the demanded quantity at the service level to gauge the resultant sales rather than demand. The procedure will focus on a weighted service level. Sections, AN, AO, and AM, shows the weighted sales for each DC item joined. The AQ segment is the aggregate amount of deals in DC and section AR is the total quantity of the interest for DC. The usual service rate is indicated in section AQ and AR. The...
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...I am studying bachelor of Accounting in Australia. Thomas Alva Edison (February 11, 1847 – October 18, 1931) was an American inventor and businessman. He developed many devices that greatly influenced life around the world, including the phonograph, the motion picture camera, and a long-lasting, practical electric light bulb. Dubbed "The Wizard of Menlo Park" (now Edison, New Jersey) by a newspaper reporter, he was one of the first inventors to apply the principles of mass production and large-scale teamwork to the process of invention, and because of that, he is often credited with the creation of the first industrial research laboratory.[1] Edison is the fourth most prolific inventor in history, holding 1,093 US patents in his name, as well as many patents in the United Kingdom, France, and Germany. He is credited with numerous inventions that contributed to mass communication and, in particular, telecommunications. These included a stock ticker, a mechanical vote recorder, a battery for an electric car, electrical power, recorded music and motion pictures. His advanced work in these fields was an outgrowth of his early career as a telegraph operator. Edison originated the concept and implementation of electric-power generation and distribution to homes, businesses, and factories – a crucial development in the modern industrialized world. His first power station was on Manhattan Island, New York. Thomas Edison was born in Milan, Ohio, and grew up in Port Huron, Michigan...
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...Homeland Security Research Design Chris Hix HSM421: Research & Analysis in Homeland Security Professor: Kenneth Jenkins March 7, 2016 Homeland Security Research Design The United States has invested heavily in maintaining cyber security and border security in the homeland. Federal, State, and Local level initiatives have been implemented to escalate enforcement undertakings in communities across the country. These efforts are geared towards thwarting illegal border crossings and unlawful presence and occur in tandem with workplace enforcement to prevent illegal employment. However, these measures are not level with the excessive’ focus on terrorist threats displayed by agencies tasked with ensuring homeland security. The system is correctly focused on the terrorist threat posed by radical groups that are miles away while exhibiting complacency to more immediate threats. For instance, hackings, illegal immigration, human, and substance trafficking do more damage in a year than the combined damage of all terrorist activities to ever occur on American soil. Consequently, if the system is to achieve its mandate of ensuring Homeland Security, its main focus should be on immediate threats, of which cyber and border security are of most concern. The continued focus on terrorism as the central threat to homeland security necessitates an examination of the key factors that influence decision-making regarding homeland security. Hypotheses Getting the priorities right...
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...to be between $6 million and $8 million. Quimby’s current intentions are to expand its operations to a level that is going to allow Burt’s Bees to have more than $25 million in sales which Quimby thinks is sufficient to sell the company to a bigger market participant. The dilemma that Quimby currently faces is how to expand company’s operations in order to make Burt’s Bees attractive for a potential buyer. This is why the objective of this case is to make a decision whether retail would be the best route to $25 million sales and to suggest how Burt’s Bees would enter the market that is already crowded. Moreover, the case asks to provide an alternative to retail if retail is proven not to be the best strategy available to Burt’s Bees. Analysis: Burt’s Bees’ early success, while the company was still located in Guilford, Maine, was attributed to Roxanne Quimby’s entrepreneurial skills and her desire to capitalize on the opportunity that she saw in the market. However, by 1994 she noticed that the future potential of her company would be limited if she decided to stay in Maine because of high transportation costs and the lack of associates that had enough relevant experience in the industry. Quimby’s decision to move the company to...
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...Home Benefits Brokers Benefits Managers Retirement Advisors Video Library FreeERISA Broker Innovation Lab Benefits Selling Expo Benefits Selling Magazine eNewsletters Resource Center Buyers' Guide Webcasts Events Blogs News About Us Contact Us Advertise Privacy Policy Press Room Reprints Feedback Employee Benefits Network: BenefitsPro FreeERISA Benefits Selling Broker Innovation Lab Benefits Selling Expo eNewsletters Magazine Feedback? Search Twitter Facebook Google+ LinkedIn Read Next Article Best sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/FreeDigitalPhotos.net) (Image courtesy of ponsulak/FreeDigitalPhotos.net) Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques. 11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it. 12. Send cards to your clients for birthdays, anniversaries or Christmas...
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...BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008...
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...About Things Fall Apart Chinua Achebe's college work sharpened his interest in indigenous Nigerian cultures. He had grown up in Ogidi, a large village in Nigeria. His father taught at the missionary school, and Achebe witnessed firsthand the complex mix of benefit and catastrophe that the Christian religion had brought to the Igbo people. In the 1950s, an exciting new literary movement grew in strength. Drawing on indigenous Nigerian oral traditions, this movement enriched European literary forms in hopes of creating a new literature, in English but unmistakably African. Published in 1958, Things Fall Apart is one of the masterpieces of 20th century African fiction. Things Fall Apart is set in the 1890s, during the coming of the white man to Nigeria. In part, the novel is a response and antidote to a large tradition of European literature in which Africans are depicted as primitive and mindless savages. The attitudes present in colonial literature are so ingrained into our perception of Africa that the District Commissioner, who appears at the end of the novel, strikes a chord of familiarity with most readers. He is arrogant, dismissive of African "savages," and totally ignorant of the complexity and richness of Igbo life. Yet his attitude echoes so much of the depiction of Africa; this attitude, following Achebe's depiction of the Igbo, seems hollow and savage. Digression is one of Achebe's most important tools. Although the novel's central story is the tragedy of Okonkwo...
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...been defined by the United States Naval Safety Center as the accepted methodology for identifying potential hazards during the design process and preventing hazards by addressing their root causes. This methodology proactively identifies risks inherent in a process, reviews operational systems for possible failure modes and provides a systems engineering practice principles approach to tracking and resolution of potential hazards (safetycenter.navy.mil, 2008). The Department of the Army has taken this concept very seriously and has written a 55-page pamphlet containing very detailed information on how to use and implement a System Safety Program way back in 1987. Outside the United States Government, many civilian industries are now being pressed to assume corporate social responsibility and improve safety for employees and the environment, keep in mind, these industries have not been typical users of...
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...South America that was founded by Amancio Ortega, in 1975. The first store and main headquarters was found in La Cournia, Spain. Mr. Ortega believed and implemented his business model that: Retailing and manufacturing needed to be closely linked. This created the backbone for Zara’s everyday functionality to have all the stores communicate with the main distributors and distribution centers (DCs) which in turn communicated directly to the manufactures. As a result, supply was meet with demand with ease and little latency. This was all made possible through the use of technology and Zara’s IT department. Salgado Badas, the head of the IT, along with Bruno Sanchez Ocampo, were the main decision makers and brains behind the IT of Zara. For the past decade, Zara has implemented POS systems in each store that would have a direct connection via modem to the main headquarters in La Coruna. Managers on a daily basis transmit comprehensive sales information and other data back to La Coruna. In 2003, PDA’s were also used for ordering and also for tasks such as handling garment returns to DCs and transmitting information from headquarters to all stores. All this technology created a seamless environment that allowed the managers and teams of each store to communicate directly with headquarters which was directly linked to the distribution centers and manufacturers. It was a system that had very little flaws and worked without any major headaches. However, the main issue was that the...
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...problems in software testing area is how to get a suitable set of test cases to test a software system. We identify a number of concepts that every software engineering student and faculty should have learned. There are now many testing techniques available for generating test cases. This set should ensure maximum effectiveness with the least possible number of test cases. The main goal of this paper is to analysed and compare the testing technique to find out the best one to find out the error from the software. Keywords: Software testing; process model; testing techniques; 1. Introduction Software testing is a process or a series of processes designed to verify computer code does what it was designed to do. According to ANSI/IEEE 1059 standard [1, 2], Testing can be defined as ―A process of analyzing a software item to detect the differences between existing and required conditions (that is defects/errors/bugs) and to evaluate the features of the software item. Another more appropriate definition is this: [3] Testing is the process of executing a program with the intent of finding errors. The concept of testing is as old as coding and is change along with time. Gelperin and Hetzel [4] proposed the concept of the testing process model based on associated publishing event. The Debugging Process Model (Before 1956): During that period, the concept of program checkout, debugging and testing were not clearly...
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...5 Supply Chain Management Based on Modeling & Simulation: State of the Art and Application Examples in Inventory and Warehouse Management Francesco Longo Modeling & Simulation Center – Laboratory of Enterprise Solutions (MSC-LES) Mechanical Department, University of Calabria Via P. Bucci, Cubo 44C, third floor, 87036 Rende (CS) Italy 1. Introduction The business globalization has transformed the modern companies from independent entities to extended enterprises that strongly cooperate with all supply chain actors. Nowadays supply chains involve multiple actors, multiple flows of items, information and finances. Each supply chain node has its own customers, suppliers and inventory management strategies, demand arrival process and demand forecast methods, items mixture and dedicated internal resources. In this context, each supply chain manager aims to reach the key objective of an efficient supply chain: ‘the right quantity at the right time and in the right place’. To this end, each supply chain node (suppliers, manufacturers, distribution centers, warehouses, stores, etc.) carries out various processes and activities for guarantying goods and services to final customers. The competitiveness of each supply chain actor depends by its capability to activate and manage change processes, in correspondence of optimistic and pessimistic scenarios, to quickly capitalize the chances given by market. Such capability is a critical issue for improving the performance of the ‘extended...
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...RUNNING HEADER: LEADERSHIP Week 7 Analytical Paper Abstract The purpose of this paper is to capture the different characteristics of Leadership, and how this apply to a real case scenario. The case scenario was briefly explained, and an analysis was performed to cover how the case fits in the theoretical framework covered this week. The organization had a transformation due to a change of the immediate leadership, and the team members and leadership performance drastically improved. The new leadership positively motivated, encouraged, guided and played the leadership roles with their team members with an improvement on people’s morale and performance. Introduction Leadership is crucial to build and preserve an environment that lead to a high standard and enables subordinates to an outstanding performance and maximize their contribution to accomplish the organization’s mission and goals. Leaders have to create an environment where their people can feel free in sharing their ideas and knowledge with the rest of the team, allowing them to come up with the best products for the organization and team advantage. Empowerment motivates the individual experience and skills that are suppress due to their superior’s insecurity (Colquitt, Lepine & Wesson, 2013). Leaders have the tendency to visualize what they want and transpire that vision into achievable goals by establishing plan with their team and by obtaining their commitment...
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...are not limited to auto accidents, rape, child and/or spousal abuse as well as other traumatic cases. The Wounded Warriors Project is a service that offers assistance to those returning from war that have lost limbs, vision, and those with PTSD to accept what has caused them to be or act crazy when they see or hear certain sounds. One of these sounds that can affect the soldier is the sound of fireworks. However, watching movies about war can also trigger that feeling of being there fighting with them. PTSD is categorized into four types: intrusive memories, avoidance, negative changes in thinking and mood, or changes in emotional reactions. The symptoms of PTSD can start as early as 1 day up to three months of the traumatic event. However, there are those who do not show signs of PTSD for many years. The symptoms may not appear until work or social situations cause the client to see the problem. Intrusive memories are mainly unwanted recurrent memories. This can make the client relive or have flashbacks on what caused the trauma. With this in mind, many family members find themselves walking on egg shells to avoid triggering an episode. Many clients with PTSD begin to avoid talking about what happen to them. If a child was abused and did not report it, as an adult, they may find themselves avoiding anyone of the opposite sex because they are afraid that it might happen again. They may also avoid the place where the incident took place. Many clients also...
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