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Customers will not believe the discount is a ‘real’ reduction of price and knowing that discounts would come up regularly tended to hold off transacting until the discount was available. When a discount was offered for no reason, that offer will lead to search motivations, and competition among competitor. Moreover, a discount price will raise the customer suspicion that the product may have some quality faults. Hence, the customer will be more hesitate to buy that product.

The most vital determinant that motive the consumers the make the buying decision is the price, most online shop’s market is in a monopolistic competition market, which means that they are selling the similar products.
(Wikipedia, 2015)
A high accessibility cause the consumers can do some searching on price among different shops, so most of the shops will offer some discount to attract consumers. (file:///C:/Users/user/Downloads/DhawanA.pdf)

the new shopping trend: online shopping better than offline shopping?

IN 2010, nearly 132million of citizens in USA was digital shoppers, but now there are over 200millions of citizen have experienced the online shopping and it there is still a tendency to rise.
(http://www.forbes.com/sites/niallmccarthy/2014/11/12/online-shopping-by-the-numbers-infographic/) These statistics reflect that more and more people think that online shopping is a better shopping method than traditional shopping. Yet, online shopping have some limitation. Compare to offline shopping, online shopping cannot satisfy the customers need in some circumstance. Therefore, I disagree that online shopping is better than offline shopping due to three dimensions, including the sense of security, the benefits provided to experiential buyers and timeliness.
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Firstly, online shopping cannot provide benefit to experiential