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Dean Foods Company Analysis

In: Business and Management

Submitted By kaitlyn2012
Words 6209
Pages 25
Company Analysis
Dean Foods

I. INTRODUCTION
Dean Foods has been in the milk industry since 1925, and has acquired over 40 industries to become the leading milk industry in the United States. The company has had success over the years especially when it moved into producing organic and soy products. However, since the economic downturn in 2008 Dean Foods has struggled financially. The company clings to its strong strategic management abilities and new strategic, operational, and financial objectives set in 2010 to get the company through the faltering economic conditions in the US.
II. STRATEGIC MANAGEMENT
2.1 Overview
Dean Foods is one of the leading food and beverage companies in the United States and a European leader in branded soy foods and beverages. The Company's Fresh Dairy Direct-Morningstar segment is the largest U.S. processor and distributor of milk, creamer, and cultured dairy products. These offerings are marketed under more than 50 local and regional dairy brands, as well as through private labels. The White Wave-Alpro segment produces and sells an array of branded dairy, soy and plant-based beverages and foods. White Wave brands, including Silk® soy and almond milk, Horizon Organic® milk and dairy products, International Delight® coffee creamers, and LAND O'LAKES® creamers, are category leaders and consumer favorites. Alpro is the pan-European leader in branded soy food products. Its products are processed with the help of 27,000 employees working in approximately 100 plants across the U.S. and Europe (Dean Foods).
2.2 Mission
The economic downturn in 2008 and the new going green initiative has forced Dean Foods to make several changes over the past four years. The company has dealt with an antitrust suite and plummeting stocks, but with its strong mission and culture the company was able to implement a new vision that increased their...

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