...President Barack Obama used a Decision Support System called Neighbor to Neighbor during his 2008 campaign. This DSS contained names, addresses, issues of interest and data to that particular voter, and past voting records of each voter that were undecided in the campaign. This system allowed Obama’s staff members to create effective customized speeches, fliers, etc. that would ultimately convince that particular voter to vote for Obama (Decision Support…). Decision support systems are being used to influence presidential elections. Mitt Romney for example began a secretive data-mining project, to look through American’s information such as, purchasing history and church attendance in order to identify likely wealthy donors. For his election data-mining project, this will rely on thousands of expensive databases that are legally bought/sold behind the scenes by corporations. This includes credit accounts, families and children, voter registrations, charitable contributions, property tax records, and survey responses. This database combined with marketing data creates a psychographic data analysis, which then flushes out Americans consumer behavior and habits. Decision Support Services (DSS) is technology that is available to turn your sales data and statistics into efficient management tools and organized reports. One useful DSS offerings is provided via IMSMART which allows your company to customize reports based off of the information you’re interested in. IMSMART offers...
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...Decision support systems are a lesson of computer-based information systems plus knowledge based systems which support decision making activities. Since there are numerous methods for decision-making, moreover, because of the wide range of dominions in which decisions are made, thus, the concept of decision support system (DSS) is very wide-ranging. A DSS may take several different formulae. In general, we can assure that a DSS is a computer system in order to aid for making decisions. A decision is an optimal among alternatives based on estimations, valuation and of the standard of those substitutes. However, supporting a decision means assisting employee working alone, or in a group gathers intelligence as teamwork and the best and appropriate for the organization. In addition, supporting the optimal making process involves backup, the appraisal and/or the comparison of alternatives. In practice, references of DSS are commonly references to computer applications that perform by means of supporting role. The decision support system has been well-defined in various ways by different scholars and managers. On contrary, others define a DSS rather mainly is "a computer-based system that aids the process of decision making." For instance, Turban expresses exactly as "an interactive, flexible, and adaptable computer-based information system, specially developed for supporting the solution of a non-structured management problem for improved decision making. It utilizes data, provides...
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...Decision Support System (DSS) A Decision Support System (DSS) is an interactive computer-based system or subsystem which is meant for helping out decision makers in using several communications technologies, data, documents, knowledge and/or models for the identification and resolution of a number of problems, completion of tasks related to decision process, and formulation of adequate decisions. The term, Decision Support System is generally used to refer to any computer-based application which is designed to enhance the abilities of a person or a group of individuals in making efficient and effective decisions. In addition to that, Decision Support System is also a frequently explored academic field of research which takes of designing and implementation processes of Decision Support Systems along with the analysis of their areas of application. All in all, Decision Support Systems come under an umbrella of the computerized information system which can effectively manage and support all activities related to effective decision making. There are five more specific types of Decision Support Systems as listed below (DSS Basics): * Communication-driven Decision Support System * Data-driven Decision Support System * Document-driven Decision Support System * Knowledge-driven Decision Support System * Model-driven Decision Support System In general, decision support systems usually gather and present organizational information that help them generating (decision...
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...Decision Support Managers in any organization face decision-making scenarios in almost every segment of their operations; whether if it is deciding to use a business-to-business (B2B) commerce model, which security system to use for its IT department, and even deciding on employee benefit plans. The bottom line is organizations cannot be competitive without making crucial decisions. Executives use decision-making systems to enhance their sales because most of their decisions are unstructured or semi structured. Accordingly, they need the best tools to help them. In addition, the more information they have, based on internal experiences or from external sources, the better their decisions. “By combining massive amounts of data with sophisticated analytical models and tools, and by making the system easy to use, they provide a much better source of information to use in the decision-making process” (Studymode.com, 2012) In relation to Information Technology, a decision support system (DSS) is a computer-based, information system intended to assist decision makers in approaching ill-structured problems by offering diagnostic models and access to databases (Haag & Cummings, 2008, pg. 162). Advantages and disadvantages of using decision support systems for decision-making The advantages of using decision support systems are (1) increased productivity, (2) increased understanding, (3) increased speed, (4) increased flexibility, (5) reduced problem complexity, and (6) reduced...
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...Decision Support System SYNOPSIS DSS Development 1. General idea of design and development process approaches: a. Traditional systems analysis and design, SDLC approach. b. An iterative, speedy prototyping c. Managers can develop their own personal DSS 2. Investigate alternative designs along with the development process approaches a. Building effective DSS is important matter b. Choose an approach that increases the chances of benefits of DSS c. Building a DSS is a difficult task since different employees have different job responsibilities and take different decisions. 3. Decision oriented Design Approach a. Pre design description and diagnosis of decision making functions b. Diagnosis of current decision making is to be prepared c. Determine how decisions are currently made 4. Decision orientation is the key a. Specify changes in decision process b. Flow chart the process c. Specify what specific improvements in the decision performance are to be made 5. Diagnostic Steps a. Collect data on present decision making b. Use interviews, observations or pervious records. c. Establish a logical description of the same d. Specify a norm as to how a decision should be made 6. Decision process audit plan a. What will be audited and by whom? b. Examine and diagram the process? c. Observe and collect data? d. Evaluate performance e. Reporting and recommendations are done accordingly 1 Decision Support System 7. Reaching a diagnosis a. Focus on identifying...
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...Decision Support Systems December 22, 2014 Decision Support Systems Many businesses are faced with situations that need critical analysis, compilation of raw data, circulation of precise documents and effective utilization of computer systems. Frito Lay is an example of a company who implemented various decision support systems (DSS) into their business model. A DSS is a “highly flexible and interactive IT system that is designed to support decision making when the problem is not structured.” (Haag, Cummins p.162) Managers require information to guide their organization in the right direction. DSS increases productivity, efficiency, and enhances understanding of business processes. DSS helped carve their business success, facilitate management making qualitative decisions, and turned their raw data into valued information that was needed by employees and management. DSS assist the management and employees of Frito-Lay by delivering statistical and data retrieving systems. Employees of Frito-Lay also used DSS systems in searching information that was germane to their job function. The three main components of a DSS are model management, data management and interface management. “The model requests the information from the data management component, analyzes the information, and sends the results to the user interface management component, which in turn passes the results back,” (Haag, Cummins p.163) to the user. There are many types of DSS systems and hybrid DSS systems...
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...Moriarty Technologies have developed a Decision Support System to analyse Steam Age Emporiums sales data and different business options in order to determine the best case scenario for the business. It was established that the best business strategy for your company would be to adopt Store Recommended Mark-up as your pricing method, Monsieur Bonacieux Transport as your freight solution and Brunei as your country of import. Additionally, recommendations for the business to offer discounts, free freight delivery and to monitor fluctuations in exchange rates have been made. A Decision Support System (DSS) is an information system built to support the phases of a users decision making process (Mora, Forgionne & Gupta 2003, p. preface). It provides assistance in manipulating and evaluating large amounts of detailed data to choose from many different courses of action (Baltzan, Lynch & Blakey 2013). These features make it the appropriate tool for this project as over 1000 rows and 29 columns of data needed to be manipulated and analysed to create 8 different scenarios to allow the best decision to be made. The DDS was utilised to analyse sales data to determine that the Store Mark-up type would be the most beneficial option for the business. Analysis of the ‘Selling Price’ column of the Report was conducted to ensure that other factors such as discounts would not affect the outcomes. The DDS determined that the Store Recommended Mark-up would generate $169 559.42 versus...
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...Computerized Decision Support System Computerizing health care is said to be an effective method not only transforming the quality of health care, but also reducing the cost as well. Electronic health records have been implemented in healthcare facilities throughout the nation to enhance their outcomes. Electronic health records can enhance healthcare with a variety of means collectively known as computerized decision support system (CDSS). The purpose of a CDSS is to deliver patient-specific information centered on substantial knowledge. Implementing a CDSS is expected to depress numerous challenges in healthcare. Challenges such as treatment blunders and high costs will no longer be an issue for concern. The CDSS may function as an instrument to aid clinicians in management as well as a memory aid. The CDSS is an information technology that assists healthcare professionals with the medical process to improve the patients’ health and the quality of the healthcare system. By providing patient data, medical content, clinical recommendations, and explanations, physicians can effectively treat his or her patients in a timely fashion. Initially physicians would merely input information about the patient into his or her data system, and the CDSS would present him or her with the diagnosis solution for the patient. At that point, the physician would take the appropriate steps to act on the output that the CDSS provided them with. Today physicians work together with the CDSS to produce...
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...Decision support systems and Business Intelligence: an overview Contents Course introduction 1–3 Module one objectives 1–3 Use of Study Guide 1–3 Suggested study schedule 1–4 Readings 1–4 Changing business environments and computerised decision support 1–4 Managerial decision-making 1–5 Computerised support for decision making: systems and technologies 1–5 The systems 1–5 The technologies 1–5 A framework for decision support 1–6 Management science 1–6 Concept of decision support systems & business intelligence 1–7 DSS – BI connection 1–7 Course plan and themes 1–7 Conclusion 1–8 Course introduction This first module aims to provide an overview of the topic and provide the broad backdrop into which the other modules will fit. Today’s business environment is constantly changing, and it is becoming more and more complex. Private and public organizations are required to respond quickly to changing conditions; be it government regulations or informed customers or market conditions. This requires organizations to be agile and to make frequent and quick strategic, tactical, and operational decisions. Making such decisions may require considerable amounts of relevant data, information, and knowledge. Processing these, in the framework of the needed decisions, must be done quickly, frequently in real time, and usually requires some computerized support. This course is about using business intelligence as computerized support for managerial...
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...DECISION SUPPORT SYSTEM AIMS TO SUPPORT BETTER BUSINESS DECISION-MAKING IN TELECOM SECTOR OF PAKISTAN Thesis Presented to the Faculty of INSTITUTE OF BUSINESS AND INFORMATION TECHNOLOGY In Fulfillment of the Requirements for the Degree of Master of Business and information technology By Muhammad Taimoor Khalid F09MB023 Contents DECLARATION 6 ACKNOWLEDGEMENTS 7 Executive Summary 8 INTRODUCTION 9 Decision Support System 10 Telecommunication Sector in Pakistan 13 PROBLEM DEVELOPMENT 14 Significance of the study 15 Study Objectives 15 Research Research Query#s 15 Relevant Variables 16 Dependent variables: 16 Independent variables: 16 Research Hypothesis 16 Hypothesis # 1 16 Hypothesis # 2 16 Hypothesis # 3 17 Hypothesis # 4 17 LITERATURE REVIEW 18 “ 21 “ 21 (Business psychology and organisational behaviour 21 “ 22 “ 22 RESEARCH METHODOLOGY 23 Introduction to chapter 24 Research Design: 24 Purpose of research 25 Data Processing and Analysis 25 Primary and Secondary data 25 Regression Equation 26 Comparative Analysis 28 Dss and Comapny 28 Respondent age 28 Respondent sex 29 Respondent Work Experience 29 Respondent Qualification 30 Research Query’s Analysis 31 Research Query# 1 31 Research Query# 2 31 Research Query# 3 31 Research Query# 4 32 Research...
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...Identify a problem within an area of Management responsibility and create a Decision Support System to solve it. INTRODUCTION Managers are often faced with problems that may affect the flow of work. It is crucial that managers find the most suitable way of solving the problems they encounter. Some of the many problems encountered involve decision making, and managers need to come up with the most effective system in order to make decisions in a quick and effortless manner. The decision support system is one such system. According to Laudon et al (2006), decision support systems are “information systems at the organization’s management level that combine data and sophisticated analytical models or data analysis tools to support semi-structured and unstructured decision making”. (p. 462) STATEMENT OF PROBLEM The Entertainers Credit Union Limited has been in existence for twenty years. Its main revenue building products are loans. At present, however, management has noticed a significant downturn in revenues linked directly to a persistent reduction of loans inflow as well as a decline in applications for membership. The marketing team was tasked with the responsibility of researching the source of this worrying trend, and it was discovered that one of the most significant grouses maintained by most members was that the length of time between signing of the Loan Application and getting meaningful feedback on whether their loans were approved or not, took an unbearably...
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...Management ▪ Ancient ▪ Collaboration at the organizational level ▪ Could revolutionize collaboration and computing Helps organizations ▪ Identify ▪ Select ▪ Organize ▪ Disseminate ▪ Transfer Important information and expertise within the organizational memory in an unstructured manner Knowledge ▪ Understanding gained through experience or study ▪ Know-how or familiarity with how to do something ▪ Information that is contextual, relevant, and actionable ▪ Accumulation of facts, procedural rules or heuristics ▪ Knowledge is INFORMATION IN ACTION ▪ Actionable (relevant) information available in the right format, at the right time, and at the right place for decision making (TIWANA2000) ← Fact – statement of some element of truth about a subject matter or a domain. Example: milk is white, sun rises in east. ← Heuristics – rule of thumb based on years of experience. Example: strike on independence day in our state ← Intelligence – capacity to acquire, improve and apply knowledge. ← Experience – what we have done and what has happened in past in a specific area of work ← Common sense – natural ability to sense, judge or perceive situations ; grows stronger over time. ← Memory – ability to store and retrieve relevant experience at will, is part of intelligence. ← Learning – is knowledge or skill that is acquired by instruction or study Knowledge Types ←...
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...COURSE: Management Information Systems Professor: Ms. Solza Grceva Student: Bjanka Tunteva 117671 Date: May 9th, 2014 TABLE OF CONTENTS Background…………………………………………………………………...…………3 Decision Making Process………………………………………………..………3-4 How the system supports the Decision Making Process……………..4 Security Breaching……………………………………………………………………5 Implementation of the System……………………………………………….5-6 Benefits of the Implementation………………………………………………... 6 Financial Analysis………………………………………………………………….7-8 S.W.O.T. Analysis………………………………………………………………………8 References……………………………………………………………………………….9 UNILEVER SECURES ITS MOBILE DEVICES Background Unilever is a $54 billion Anglo-Dutch multi-national company that operates in 57 countries, with headquarters in the UK and Netherlands. It is well known for their manufacturing brands such as Q-Tips, Ben and Jerry’s, Hellmans, Lux, Dove personal care products, Lipton tea, home care etc. With a portfolio of over 400 brands, Unilever is constantly growing, expanding and extending their projects for production of innovative products. However, in order to make informed decisions on how to act on innovative ideas, they first must understand and evaluate their risks and be able to grasp opportunities. In March 2004, Unilever’s senior management ordered the company’s top executives to be equipped with mobile phone devices to increase their productivity. The company selected BlackBerry mobile phones because they were the leader in their category...
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... Exercise 1 What is a Decision Support System? A decision support system is a processor information technique that assists with the company’s managerial endeavors. Decision support systems operate administration, business procedures, and product development of a company and assist to formulate conclusions, within a changing environment. Some of the responsibilities of a decision support system include the following: planning and organizing organization activities, provide data, conduct training programs, evaluate computer products, and provide support. Organizations depend on decision support systems to assist them with answering all business related questions and concerns. Decision support systems rely heavily on information, as the operations management technique uses the information to evaluate and examine. The Problem According to Watson and Carr (1987), “There are a number of organization structure alternatives for supporting decision support systems, and each alternative has its advantages and disadvantages” (p.84). Each organization has to be able to support the efforts of the decision support system, which consist of assisting clients to assess the computer products, supply access to information, and partake in product development. The issue of the “Organizing for Decision Support System Support: The End-User Services Alternative” article argues which division within a company is responsible for the decision support system. This determination has a considerable...
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...CURRENT ISSUES OF DECISION SUPPORT SYSTEM Cynthia P. C. Lee Abstract This paper emphasized on the Decision Support System (DSS) defined in various ways depending upon the author’s point of view by Turban (1995), Little (1970), Moore and Chang (1980), Keen (1980), and Power (1997); history of DSS during late 1950s and early 1960s until millennium approached of Web-based analytical applications; the Decision support system (DSS) has been used in many different ways (Alter 1980, Power, 2002). Turban (1995) defines it as "an interactive, flexible, and adaptable computerbased information system, especially developed for supporting the solution of a nonstructured management problem for improved decision making. It utilizes data, provides an easy-to-use interface, and allows for the decision maker's own insights." For Little (1970), a DSS is a "model-based set of procedures for processing data and judgments to assist a manager in his decision-making." Moore and Chang (1980) define DSS as extendible systems capable of supporting ad hoc data analysis and decision modeling, oriented toward future planning, and used at irregular, unplanned intervals. importance of DSS to assist in high-level decision-making, assist academic advising staff, improve the quality and timeliness of marketing decisions, and medical diagnosis process; and current issues of DSS where decision-making as the most important activities for human beings, Clinical Decision Support Systems (CDSSs), several...
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