Free Essay

Decline in the Market Share Air India(2012)

In: Business and Management

Submitted By srimoyeebal
Words 1114
Pages 5
Research Process on decline in market share of Air India (2012)

3/13/2014

GROUP MEMBERS:
JOCELIN VARGHESE (35)
KHUSHALI ACHARYA (01)
HILSA CHAUHAN (15)
SRIMOYEE BAL (06)
AAYUSHI MURANI (52)

TABLE OF CONTENTS Sr.no | Particulars | Page. No | 1. | Problem statement and variables | 3-5 | 2. | Sampling techniques used | 5-6 | 3. | Questionnaire | 7-10 |

BUSINESS RESEARCH PROCESS

DEFINE RESEARCH OBJECTIVE:
INTRODUCTION
Following economic losses in 2012, Air India has slipped to fourth place in the Indian domestic aviation sector from being the largest operator in the Indian subcontinent, behind low cost carriers like IndiGo, Spicejet, and its full service rival Jet Airways. Following its merger with Indian Airlines, Air India has faced multiple problems, including escalating financial losses, Between September 2007 and May 2011, Air India's domestic market share declined from 19.2% to 14%, primarily because of stiff competition from private Indian carriers. In August 2011, Air India's invitation to join Star Alliance was suspended as a result of its failure to meet the minimum standards for the membership. In October 2011, talks between the airline and Star Alliance have resumed. In April 2012, the Indian government granted another bailout package to Air India, including 300 billion (US$4.6 billion) of subsidies. In order to raise funds for reconstruction, Air India decided to sell and lease back all its dream liners.
(indiatimes, 2013)
VARIABLES AND PROBLEM STATEMENT

Customer preferences::(blogspot, 2007)
Due to certain drawbacks of the company such as cabin staff, no meal selection, uncomfortable and dirty seats the preferences of the customers and customer rating were very poor.
Problem statement:
The passengers were ready to opt for other carriers other than Air India

Competitors:(blogspot, 2007)
Due to waiting hour caused by the delay, the prospects of not showing up for work responsibilities in Dubai and the news from anxious relatives who were waiting, the passengers were getting stressed.
While other companies like Kuwait Airlines were accommodating their stranded passengers in nearby hotels Air India said that there were no hotel beds available in Delhi.
Many sleep-deprived passengers on Flight 747 admitted to feeling dizzy and suffering from claustrophobia as they were not permitted to move from the terminal.
Problem statement:
The Air India’s facilities were not matching to the standards set by the other competitors

Customer care services (blogspot, 2007)
Due to certain problems or drawback of the company such as cabin staffs, no meal selection, uncomfortable and dirty seats etc., the preferences of the customers for the company declined. The customer ratings were also very poor.

Problem statement:
The customers were not satisfied with the amenities provided by Air India.
Safety threats (kumar, 2013)
On 23 January 2013, the Jed Airliner Crash Data Evaluation Centre (JACDEC) announced that Air India had the third worst safety record among 60 international airlines that were reviewed. Ten Air India flights have fatally crashed, including those due to terrorist attacks. Air India has a record of 6.82 fatal events per million flights.
Problem statement:
The possibility of risks of accidents and terrorist attacks were high in Air India
Technical error (indiatimes, 2013)
Air India's Dreamliner fleet suffered 136 "minor" technical problems between September last year and last month. September 5, 2007 – three-month delay to first flight announced, due to shortage of fasteners and incomplete software.
Problem statement:
The staff/employees in the Air India were not ready to accept the technological up gradation

SAMPLE SIZE AND SAMPLING TECHNIQUES USED:
SAMPLE SIZE: 50
SAMPLING TECHNIQUES:
STRATIFIED SAMPLING:
We have divided the respondents into groups and have randomly selected sub samples from each of the group. The sub samples are: * Business – Class people who frequently travelled by Air India. We can mail them & ask them to fill the questionnaire. * Upper Middle Class: We can conduct the survey by doing interview of the upper middle class people. * Students: We can get the information through questionnaire. * Tourists: We can go to airports & collect the information by taking an interview from the passengers who are there in the waiting area.

SNOWBALL SAMPLING:
If we have taken the sample size of 50 people then we ask them to give the name of their friend, colleagues and relatives to provide the information and thereby creating snowball effect by collecting responses of the respondent.

We can collect a set of information from the company about the customer’s data through which we can contact them. We can contact the above stated class of people and receive sufficient information for our research. With such diverse data it would be feasible for the researcher to gain ample information about the research.

QUESTIONNAIRE

Dear respondent,
You are requested to fill the questionnaire as a part of the research study conducted by us. Your responses matter, therefore you are kindly requested to fill the questionnaire.

1. Name: 2. Age: Less than 25 26-35 36-45 46-55 More than 55

3. Gender : Male Female

4. What is your present occupation?

Businessman Student Salaried and semi-professional 5. What is your educational qualification?

Graduate Post-graduate 6. What is your yearly household income? 0-30,000 30,001- 60,000 60,001- 90,000 90,000 and above

7. How often do you travel by a plane?

Often Very often Sometimes Depending upon availability

8. How often do you travel by Air India?

0-1 times per month 2-3 times per month 4-5 times per month 6 or more times per year 9. How would you rate the satisfaction level on in flight services in Air India on a scale of ‘-2’ to ‘2’.
(Negative ratings mean negative association with the satisfaction level and positive ratings means positive association with the satisfaction level) | -2 | -1 | 0 | 1 | 2 | In – Flight child care | | | | | | Seat Comfort | | | | | | Ambience | | | | | | Crew friendliness | | | | | |

10. How would you rate service quality on in-flight services on a scale of ‘1’ to ‘5’:

1- Bad 2- Very bad 3- Neutral 4- Good 5- Very good | 1 | 2 | 3 | 4 | 5 | Cleanliness of cabin | | | | | | Cleanliness of washroom | | | | | | Meal selection(On – Board catering) | | | | | | Newspapers / Airline magazines | | | | | | Provision of Pillow / Blankets | | | | | | 11. How satisfied are you with In-flight Digital Services provided by the Air India? | Very satisfied | Somewhat satisfied | Somewhat dissatisfied | dissatisfied | Music | | | | | Inbound – Outbound theatres | | | | | Personal Entertainment Appliances | | | | | Audio – Video On Demand (AVOD) | | | | | Games | | | | | 12. Divide 100 points among the following Airline Back office Operations according to your preference: Discounts / offers Online seat booking Reservation / Cancellation facilities Handling of delayed flights 100 points SOURCES: 1. http://www.airindia.com 2. http://articles.economictimes.indiatimes.com/2013-12-09/news/44990507-1-aircraft-boeing-team-japanese-carrier 3. http://osinb.com/assets/client_files/pdf/jd.pdf

Similar Documents

Free Essay

Strategic Management

...Profiles 3 : 117 : 127 : 140 : 151 : 164 : 186 : 196 : 203 Color Televisions: Recent Performance 4 Overview •Rising disposable incomes, growing aspirations of consumers, declining prices, shrinking replacement cycle for colour televisions (CTVs) helped the industry increase at a 5 per cent CAGR during 2006-07 to 2011-12. •However, in 2011-12, colour television sales (volume terms) declined by 1.3 per cent y-o-y to 12.8 million units. •This was mainly due to decline in sales of conventional colour TVs (CCTV) and flat colour TVs (FCTVs) by 28 per cent and 8 per cent, respectively and also due to slower growth in LCD segment. •Also high inflation and rising interest rates combined with weak consumer sentiment put pressure on the demand during 2011-12. LCD,LED segment record strong growth •The CCTV segment has been steadily losing ground in the past few years mainly due to the narrowing price differential between CCTVs and FCTVs and the comparative advantages offered by the latter segment. •In 2011-12, share of CCTVs, with total sales volume of 1.4 million units, declined to 11 per cent from 15 per cent in 2010-11. •During the same period, FCTV sales also declined by 8 per cent y-o-y to reach 7.7 million units. •FCTV sales in urban areas declined mainly due to shift in...

Words: 12502 - Pages: 51

Free Essay

Market Share

...Market Share 1. Air Conditioners Market Share The India air conditioner market in 2011 was estimated at 3.14 million units. According to latest data from market researcher GfK-Nielsen India, LG's volume market share in multi-brand outlets-a key sales channel that accounts for almost 90% of AC dealerships-stood at 17.7% in May 2012 against 18.3% of Voltas. Samsung retained its third slot in room ACs but its market share has plunged from 14.5% in July 2011 to 10% in May 2012. The drop was a result of it vacating the window AC segment this year; now it is not far behind Japanese brand Panasonic, which has doubled market share to 9.9% in the last 10 months. Even Hitachi increased its market share from 5.2% to 7.3% in the period. Players Brand | Company | Onida | Mirc electronics Limited | Videocon | Videocon International Limited | LG | LG Electronics India Limited | Samsung | Samsung India Electronics Limited | Whirlpool | Whirlpool of India Limited | Godrej | Godrej and Boyce Mfg. Co. Limited | Voltas | Voltas Limited | Electrolux | Electrolux Kelvinator | Blue Star | Blue Star India Limited | Daikin | Daikin Industries Limited | Past Market Share Name of the Company | 2002-03 | 2005-06 | 2007-08 | Blue Star | 14.53 | 16.51 | 17.98 | Voltas | 12.12 | 11.95 | 14.11 | L G Electronics India Pvt. | 13.54 | 18.85 | 13.2 | Samsung India Electronics Pvt. | 3.93 | 7.01 | 6.88 | 2. Washing Machine The Indian washing machine market continues...

Words: 1049 - Pages: 5

Premium Essay

Study of the Scenario of Indian Aviation Industry in a Span of Five Years and the Rise and Fall of Kingfisher Airlines in Those Years.

...STUDY OF THE SCENARIO OF INDIAN AVIATION INDUSTRY IN A SPAN OF FIVE YEARS AND THE RISE AND FALL OF KINGFISHER AIRLINES IN THOSE YEARS. Indian Aviation Industry It is one of the fastest Growing Aviation Market. There are approximately one billion people and 0.05% of them fly. More and more middle class families now prefer air transport than other traditional mode of transport. The Indian travel market has nearly tripled to $ 51 billion by 2011, from $16.3 billion in 2005-06. Origin of Indian civil aviation industry India occupies an eminent position in the civil aviation sector with a large fleet of aircrafts. Estimates show that the domestic and international passenger traffic in India is growing tremendously PEST ANALYSIS – AIRLINE INDUSTRY Political Factors India’s political environment – Tension with Pakistan, Government’s inability to control issues (riots etc) September 11 th - huge drop in air traffic due to safety and security concerns Trade relations with other countries have to be good Economic Factors Recession- airlines are considered as a luxury High operation costs due to low demand resulted in laying off employees Social Factors People from varied income groups have to be catered Destination, kinds of food served have to be chosen carefully Technological Factors Use of Internet- online ticket booking, updated flight information & handling of customer complaints restructuring the existing airports to world class appeal ...

Words: 5083 - Pages: 21

Premium Essay

Indian-Airlines-Hr-Problems

...2012 NICHE JOURNALISM NEHA J. BHATIA #03 TYBMM –JOURNALISM JAI HIND COLLEGE, MUMBAI [THE AIR INDIA FINANCIAL CRISIS] The role of government funding in the national carrier’s financial crunch. NICHE JOURNALISM: THE AIR INDIA CRISIS NEHA J. BHATIA, TYBMM 2012 INDEX HISTORY OF CIVIL AVIATION … 3 CIVIL AVIATION … 3 AIR INDIA … 4 FINANCIAL CRUNCH … 5   LEASING POLICIES … 6 IMMETHODICAL MERGERS … 7 RESTORATION EFFORTS … 10 SUGGESTED CORRECTIVE MEASURES … 13 THE CASE FOR DOMESTIC AIRLINES IN THE COUNTRY … 14 CONCLUSION … 15 GLOSSARY … 16 BIBLIOGRAPHY … 18 2 NICHE JOURNALISM: THE AIR INDIA CRISIS NEHA J. BHATIA, TYBMM 2012 HISTORY OF CIVIL AVIATION The history of Indian civil aviation began with its first domestic air route between Karachi and Delhi in December 1912. It was opened by the Indian Air Services in collaboration with the UK based Imperial Airways as an extension of London-Karachi flight of the Imperial Airways. Without any backing from the Indian Government, Tata Sons Ltd., the first Indian airline, started a regular airmail service between Karachi and Madras three years later. During the time of independence, nine air transport companies were carrying both air cargo and passengers in the Indian Territory. To further strengthen the aviation sector of India, the Indian Government and Air India (earlier Tata Airline) set up a joint sector company, Air India International in early 1948. And the nationalization of Indian Airlines...

Words: 4413 - Pages: 18

Free Essay

Indian Aviation Industry

...Strategic Management 1 Program & Batch PGDM 2014-16 Term IV Course name SM Name of the faculty Shalini R. Tiwari Topic/Title Indian Aviation Industry- A Strategic Perspective Original or Revised write-up Original Group Number 1 Contact no. or Email Id of Group Coordinator +91 8130083855 ft14mayankshekhar@imt.ac.in Group Members Sr. no. 1 Roll no. Name Vicky Roy 140102140 2 Nitish Nihal 140103119 3 Ankush Bansal 140103024 4 Mayank Shekhar 140101098 5 Priyanka Thaman 140102135 6 Deepak Jhunjhunwala 140102041 2 Contents Executive Summary……………………………………………………. 3 Indian Civil Aviation Sector- Chronology of events…….. 4 FDI Regulations………………………………………………………….. 6 Growing Low Cost Carrier Market share……………………. 6 Air Turbine Fuel Price trends……………………………………… 7 Rupee depreciation…………………………………………………… 7 LCC Strategies…………………………………………………………… 7 Financial Analysis……………………………………………………… 8 Current Transformation……………………………………………. 9 Industry Estimations…………………………………………………. 11 The Indian Advantage- The Four Big Prospects…………. 13 Evolution of the Indian Aviation Sector…………………….. 15 Strategic Grouping of Six Major Airlines……………………. 16 Six Major airports……………………………………………………… 16 Passenger traffic……………………………………………………….. 17 Freight traffic…………………………………………………………….. 18 Aircraft movement…………………………………………………….. 19 Private Sector players………………………………………………… 19 Airports- notable trends……………………………………………. 20 Porter’s Five Forces Analysis………………………………………...

Words: 3917 - Pages: 16

Free Essay

Brand Management

...In India, Air-conditioner was perceived to be a Luxury item in early nineties. The excise duty on it was as high as 110%. There were very few takers for this product. Baring few players like Voltas, Fedders Lloyd, Blue Star, LG and Samsung this industry was dominated by small scale unorganized manufactures. Over the period of time Government of India has reduced the excise duty to 8.24% (2007 onwards). There by reducing the price difference between unorganized and organized sector. Also due liberalization, the economy grew and hence improved the purchasing power of customers which in turn somewhere also pushed the demand for Air conditioners. Through the ninety’s the Indian consumer durable market had grown at the rate of 15% per annum. This thing changed suddenly in year 2000 and the industry showed negative growth for continuous four years before showing signs of growth. Rapid opening up of the economy and drop in the interest rates (18% to 8%) changed further added fuel to the fire and this industry saw a boom in their business. Consumer goods market has grown at a fast pace since last 5 – 6 years. Reduction in Excise duties made these products more affordable. Indian consumer durable industry has still a long way to go. The penetration level of the industry is very low as compared to the international market. Indian refrigerator market is the fifth largest market in the world, but if we consider the penetration levels it is just 13 % whereas Malaysia, Singapore and Australia...

Words: 2861 - Pages: 12

Free Essay

Mag Strategy

...Special Focus India Car Lease business to pick up Societe Generale's ALD Automotive 26 May, Mumbai According to ALD Automotive, the car lease business is expected to register huge growth in the upcoming years. Besides decreasing fixed costs, car leasing is also expected to particularly useful be for SMEs. Demand is expected to pick up in the pharmaceutical sector where increasingly companies are giving cars to their medical representatives to increase sale conversions and increase employee retention. Also agricultural companies are expected to increase lease cars usage as they can no longer rely on public buses. India-EU FTA Agreement: Likely to cause more problems for the reeling sector The India EU FTA Agreement has run into major hurdles as far as the automobiles are concerned. It is understood that the EU has been pushing the Indian side for import duty cuts. This has resulted in Indian Automakers being up in arms as they feel that cheap imports may further impact their already lackluster sales. Leading players like Maruti have been actively lobbying the government to keep this sector out of the purview of the agreement as it believes that it will result in flooding of the market by European cars. Industry Talk Daimler to develop India ops as export hub 24 May, Chennai Daimler India Commercial Vehicles- will be exporting locally assembled trucks from the conglomerate's Mitsubishi Fuso range in 15 markets in Asia and Africa. The first export market will be Sri Lanka...

Words: 7296 - Pages: 30

Free Essay

Major Drivers of Growth and Development in India

...MAJOR DRIVERS OF GROWTH, EMPLOYMENT AND TRADE IN INDIA INTRODUCTION It is interesting and rewarding to study India as an economy that has evolved over a period of 65 years since its independence. The country has grown economy-wise and population-wise since 1950 and the major contributors to Gross Domestic Product (GDP) has gradually shifted from agricultural sector to the services sector. Widespread globalization of industries and liberalization of trade along with technological advancements have played an important role in adding to its growth. In terms of Purchasing Power Parity India took position as the world’s third largest economy in April 2014 replacing Japan proving to be one of the fastest growing economies of the world (“India displaces Japan,” 2014). For the purpose of clearly understanding the major contributors and policies to the effect India’s growth and development, I have conducted my research under the primary, secondary and tertiary sectors using graphs and figures to explain whenever required. The primary sector being Agriculture, the secondary sector being Industry and the tertiary sector being Services have also been analyzed to indicate the major trading partners of India. A sufficient period of time has been considered for the purpose of this assessment to provide good insight on the topic. The paper will also further discuss some of the recent policy measures taken to further improve the growth of India. ...

Words: 2880 - Pages: 12

Premium Essay

Nokia

...1100 (Refer to Image 1.1). The total sales are over 250 million units, even more than iPhone and Samsung Galaxy (Allsopp, 2014). Image 1.1 Nokia 1100 Current Company Previously, Nokia smartphone was used the Symbian operating system and performing well in the global market. Since 2010, Android system and Apple’s iOS were getting into the phone market actively. Nokia made an announcement which switched to the Microsoft Window OS in February 2011 (Nokia, n.d.). After switching to Microsoft operating system, Nokia and Microsoft launched the first Windows Phone 7 which called Lumia in 26 October 2011 (Weber, 2011). The company wish to lead the smartphone market, but when compared to the previous 2 years, the sales was another declines. Nokia net income has shown a negative sign in second-quarter of 2011 to fourth-quarter of 2013, only fourth-quarter of 2012 made profit (Refer to Image 1.2). Image1.2 Nokia Net Profit or Loss from 2009 to 2013 Background of industry: History of Industry Symbian operating system was the market leader in the world-wide smartphone mobile OS market shares until fourth-quarter of 2010. The first iPhone shipped in 2007 and Android came on the scene in 2008, it made overall share of Nokia...

Words: 4058 - Pages: 17

Free Essay

Toyota

...4.2 Toyota in India 4.2.1 Key Strategic Action Key strategic action that applied by Toyota in India was introduced new Toyota Camry Hybrid in India in 2013. On 21 August 2013, Toyota launched it Toyota Camry Hybrid in Delhi (ex-showroom Delhi) with price Rs 29.75 lakh (The Times of India, 2013). Firstly Toyota introduced its petrol Camry in India in 2002 and started to manufacture the petrol Camry locally in 2012 (The Hindu, 2015) In 2013, Toyota Motor Corporation start to manufacturing Toyota Camry Hybrid locally and it was India’s first locally manufactured Hybrid. India was the 9th country in the world that produce Toyota hybrid versions cars (ETAuto.com, 2015). Toyota Motor Corporations which is present in India market through joint venture with Kirloskar Group which known as Toyota Kirloskar Motor (TKM). The joint venture take place on 10 April 2002 (Toyota.co.jp, 2002). Toyota manufactured its Camry Hybrid in a separate assembly line in of Toyota Kirloskar Motor which located in Bidadi, near Bangalore, in Karnataka (The Times of India, 2013). The New Camry hybrid is based on the 7th generation of the Camry. The Camry Hybrid it’s a combination of petrol engine and advanced electronic motor which known as Hybrid Synergy Drive® technology. This technology intelligently manage the switching between power sources (petrol engine and electric motor) and controls the optimum balance of performance and fuel efficiencies (Toyotacamry.co.in, 2015).Total power output of hybrid...

Words: 1294 - Pages: 6

Premium Essay

To What Extent Has China and India Effcted J

...To what extent has China and India effected Japan`s economy between the years of 2009 -2014? Mejia Restoration. In ancient Japan the Tokugwa Period, commonly known as the Edo Period occurred between1603-1863. During this time economic and political stability was maintained in the country under the rule of the Shogunate (1). The Shogunate refers to a military style dictatorship, in which the Emperor granted high ranking military commanders the ability to control and wield power over Japan. The Tokugawa era, were considered to be the last of the shogun period in Japan To create social stability in Japan, the Shogun implemented a systematic plan, which separated the four main classes. Namely: The samurai (warriors) at the top, followed by farmers, artisans, and lastly peasants. The Shoguns were considered to be the bureaucrats of the country. In comparison the peasant class accounted for 80 % Japan’s population were restricted to engaging activities that were associated with agricultural and farming. The reason for this is that the Shogun wanted to ensure that those with authority and power were able to generate a stable source of income from their land, while leaving the peasants with little to survive on. The political stability of the Tokugawa period was under threat due to the colonial expansions of countries such as Portugal and Spain into Asia, via catholic missionaries (1). The reason why the Towkugwa Shogun`s feared catholic missionaries, was that they believe...

Words: 12662 - Pages: 51

Free Essay

Meadwestvaco

...development, and land sales. The company became incorporated in Delaware in 2001 as the successor to Westvaco Corporation and The Mead Corporation. MeadWestvaco primary markets for their products are in North America, South America, Europe, and Asia. The company operates in 30 countries, has approximately 16,000 people, and serves customers in more than 100 nations. The Food and Beverage division produces packaging materials, as well as, designs and produces packaging for the global food, food service, beverage, dairy, tobacco end markets, and paperboard for commercial printing. In the food market arena, materials and solutions are developed for packaging frozen food, dry goods, ready-to-eat meals, drinks, and some dairy products. For the beverage market, MWV produces high-performance paperboard, carton designs, converting operations, and packaging machinery. The tobacco market produces high performance paperboard for the design and carton production of leading tobacco brands. All of the materials for this division are manufactured in the United States and the plants running these products are located in North America, Europe, and Asia. The Home, Health, and Beauty division designs and produces packaging solutions for the global personal care, fragrance, home care, lawn and garden, prescription drug and healthcare markets. Within the beauty and...

Words: 1600 - Pages: 7

Free Essay

Transportation

...is an important component of the economy impacting on development and the welfare of populations. When transport systems are efficient, they provide economic and social opportunities and benefits that result in positive multipliers effects such as better accessibility to markets, employment and additional investments. When transport systems are deficient in terms of capacity or reliability, and the unstable economy hey can have an economic cost such as reduced or missed opportunities. Transport also carries an important social and environmental load, which cannot be neglected. Thus, from a general standpoint the unstable economic impacts on transportation can be direct and indirect: • Direct impacts related to accessibility change where the unstable economy is disabling larger markets to save time and costs. • Indirect impacts related to the economic multiplier effects where the price of commodities, goods or services drop and/or their variety increases. Mobility is one of the most fundamental and important characteristics of economic activity as it satisfies the basic need of going from one location to the other, a need shared by passengers, freight and information. All economies and regions do not share the same level of mobility as most are in a different stage in their mobility transition. Economies that possess greater mobility are often those with better opportunities to develop than those suffering from scarce mobility. Reduced mobility impedes development while greater...

Words: 2736 - Pages: 11

Premium Essay

Aviation in Industry

...Indian Aviation Industry Name: .................. Guide: Prof. ......... Roll Number: ..... Session: .............. Dept.: B.Com PREFACE This training manual introduces Aviation Industry.The module is meant to give all its users a firm grounding on Aviation Industry. The manual starts with the key concepts of basic Information of Aviation Industry.A major portion of this material revolves around goals & objectives of Aviation Industry. The next part of this manual covers Air facts. Final part of this book deals with benefits of Aviation Industry. The material also offers in-depth coverage of the issues related to uniqueness of aviation industry. It contains related examples and real life scenarios. Target Audience * Enrolment Operators * Enrolment Agency Supervisors * Registrar’s Supervisors * Introducers * Technical Support Staff Dependent or Related Modules To read this manual, no prior knowledge about Aviation is required. This is the first Module of the training program on Aviation and is common for all participants. All the following modules presumes that this module has been completed by the participant. ACKNOWLEDGEMENT At the successful completion of this project, I would like to express my sincere gratitude to all the people without whose support this project would not be completed. At the onset, I would like to thank my institute “St. Xavier’s College, Kolkata, the Principal Rev. Fr. Dr. J. Felix Raj S. J. and...

Words: 12613 - Pages: 51

Premium Essay

Kingfisher Airlines

...A. Branding and Strategy 6 B. Recent Developments 7 2. Industry Review 8 A. Global Sector Overview 8 B. Aviation in India 9 a. Political Factors 9 Opportunities: 9 1. Foreign Direct Investment: 9 2. Infrastructure: 9 3. Debt Restructuring: 9 Threats: 10 1. Freedoms of Air agreements: 10 2. Ground handling Policy: 10 3. Spot Price Controls 10 4. World Politics: 10 b. Economic Factors 11 Opportunities: 11 1. GDP Growth: 11 2. Domestic Consumption and Per Capita Income: 12 Threats: 12 1. Global Recession: 12 2. Oil Prices: 13 3. Inflation: 13 c. Social Factors 14 Opportunities: 14 1. Per Capita Penetration 14 2. Demographics: Growing Middle Class and Urbanization 14 Threats: 15 1. Price Sensitivity: 15 d. Technological Factors 15 1. GAGAN – GPS Aided Geo Augmented Navigation 15 2. Google ITA Deal 15 3. Social Networking Sites 15 e. Legal Factors 16 1. Pilot Licenses 16 f. Environmental Factors 16 1. Geography 16 2. Carbon Foot Print 16 g. Security 16 3. Company Analysis 17 A. Revenues 17 B. Costs 18 C. Fleet Strategy: 18 D. Operational Efficiency 20 1. Load factors 20 2. RASK vs CASK 21 E. RISK MANAGEMENT 22 a. Enterprise Risk 22 b. Accounting Risk 22 c. Operational Risks 22 F. Competition 23 1. Market Share 23 2. Operational Parameters 24 3. Costs 25 4. Competition Outlook 25 4. Financial Forecasts 27 A. Debt 27 B. Revenues...

Words: 11183 - Pages: 45