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Define Marketing Mkt/421

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Defining Marketing Paper
E. Jenkins
MKT/421 Marketing
January 19, 2013

Defining Marketing According to Forbes.com, marketing is described as what you say and how you say it when you want to explain how awesome your product is and why people should buy it. (Forbes.com 2013) If you ask Investers.com what they think marketing is, they describe it as; Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. (About.com/Investors 2013) So in other words, marketing is a product, whether it be a person, place, or thing that a company will advertise or promote to make a profit. Without marketing one would never know what new products were on the market, where they were being sold, who was selling it, what price it is being sold at, etc. Marketing also applies to people. Your favorite celebrity or sport start can be marketed to promote a movie, a television show, an upcoming game, or an event. Every time you watch television or see a movie at a movie theater, one is being exposed to marketing. Commercials, signs you see along side the road, and posters are all forms of marketing. Companies or organizations needs marketing to promote what it is that they may be selling and with out the consumer to purchase these products a company or organization can never make it. A marketing department is not just a bunch of suits sitting in a boardroom tossing ideas around. A lot goes into how the product will be sold, and with out a plan, a product may never get off the ground. There are four steps to putting together a marketing plan: 1. Researching and analyzing your business and the market 2. Planning and writing the plan 3. Implementing the plan 4. Evaluating the results
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