...P.O. Box KS 470 Kumasi 29th January, 2013 Dear Sir/Madam APPLICATION FOR EMPLOYMENT AS SME SALES AND ENTERPRISE SERVICES MANAGER I am a young man and a Ghanaian by birth. I wish to apply for employment as SME Sales and Enterprises Services Manager in your reputable institution; I hold Bachelor of Management Studies degree from University of Cape Coast. I have enormous experience in sales and human relationship/customer care. I have the desire to improve and maintain a strong customer service and relationships over a longer term. Constant and regular market survey to discover potential customers with current quotations gives me both comparative and absolute advantage to work with your organization. . I want to be part of a team to meet new challenges in a competitive market and develop the necessary skills and training to deliver quality service, Please find attached my resume for your attention. Counting on your co-operation. Yours faithfully, ………………… (Felix Oppong Gyamfi) FELIX OPPONG GYAMFI Phone +233 (0)243 960241 E-mail Felixopponggyamfi@yahoo.com Language Spoken: English and Twi Personal Details SEX : MALE DATE OF BIRTH : 3RD APRIL 1984 ...
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...General Introduction This THESIS LECTURE NOTE & GUIDE is meant to teach MBA students on the rudiments of research method as a major course in the MBA programme and at the same time serve as a guide and to assist them to successfully complete their Research Methods Examinations and thesis project without difficulty. HOW ARE TOPICS SELECTED OR DEVELOPED? You should not be surprised if a professor gives you a perturbed look or cringes when you tell him/her that you have no idea of what you would like to pursue as a thesis topic. Why might your professor react this way? Because there are potentially hundreds of topics or research questions that can be pursued and your professor is anticipating your next question, which is usually, "Do you have any suggestions?" In addition, the topic is one that is chosen by you, not your advisor, and thus, the responsibility of constructing possible topics is the student's. In essence, your thesis topic should not just be chosen and that's it! The topic must be explored, developed, and assessed. Is it an original one? Is the purpose to replicate previous research? Is the research feasible in terms of access to data, cost, time, and effort? Does anybody care about the topic you have in mind? If you have a topic in mind you might ask yourself these questions: --Does it suit your interests and possible career objectives? --Does it fit your background and experience? --Are you willing to commit the next 6 months (or longer)...
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...your research project your research project a step-by-step guide for the first-time researcher NICHOLAS WALLIMAN with Bousmaha Baiche SAGE Publications London • Thousand Oaks • New Delhi To my wife, Ursula © Nicholas Walliman 2001 Chapter 2 © Dr Bousmaha Baiche 2001 First published 2001 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Inquiries concerning reproduction outside those terms should be sent to the publishers. SAGE Publications Ltd 6 Bonhill Street London EC2A 4PU SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd 32, M-Block Market Greater Kailash – I New Delhi 110 048 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 0 7619 6538 6 ISBN 0 7619 6539 4 (pbk) Library of Congress catalog record available Typeset by Keystroke, Jacaranda Lodge, Wolverhampton. Printed in Great Britain by The Cromwell Press Ltd, Trowbridge, Wiltshire CONTENTS Acknowledgements Introduction 1 2 3 4 5 6 7 8 Research and the Research Problem Information...
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...MARKS 1. Define Management. According to KOONTZ & WEIHRICH, “Management is the process of designing and maintaining of an environment in which individuals working together in groups efficiently accomplish selected aims”. “Management is the art of getting things through and with people in formally organized groups”. Ex: Human Resource Management, Financial Management. 2. Is Management - an art or science? Managing as practice is an art; the organized knowledge underlying the practice is a science. Managing has the following features that make it an art. 1. Creative 2. Individual approach 3. Application and dedication 4. Initiative and 5. Intelligence. The following features make it a science. 5. Systematic decision making 6. Universal management process 7. Situational output and 8. Universally accepted management. Thus management can be called both as an art and science. 3. What are the essential skills of Managers? The major skills required or expected out of managers are:Technical skills – Pertaining to knowledge and proficiency in activities involving methods and procedures; Human skills – Ability to work effectively with other persons and to build up cooperative group relations to accomplish organizational objectives; Conceptual skills – Ability to recognize significant elements in a situation; and to understand the relationship among those elements; and Design skills – Ability to solve problems in ways that will benefit the enterprise. 4.Define Scientific...
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...COMPREHENSIVE EXAM QUESTIONS IN RESEARCH METHODS(1) 1. PHILOSOPHY, LOGIC AND ETHICS OF SCIENCE A) General A1. A2. A3. Starbuck has suggested that "the properties shared by all organizations ought to be uninteresting TH and unimportant." He also notes that "although statements about averages bother very few, they ought to bother many" (Journal of Management Studies, vol. 30(6), 1993). Do you agree with these statements? If so, why, and what are the implications of your beliefs for research methods in strategic management and organization science? If not, why not, and what are the implications of your beliefs for research methods in those areas? Lay out the components of the Runkel and McGrath (1972) Research Cycle and the Martin (1982) Garbage Can Model of the research process. What are the aims of either approach? What assumptions does each approach make? What basic themes does each approach emphasize? What kinds of constraints on the process of doing research does each approach highlight? How are the two approaches alike and different in other ways? What are the likely pitfalls of viewing the research process from only one of these two viewpoints? Define (and discuss important features or issues concerning) the following constructs of Philosophy and Logic of Science. (Define any four terms). 1. Null hypothesis 3. Paradigm 4. Independent variable 5. Operational definition 6. Nomological network 8. The fallacy of affirming the consequent 9. Theory 2....
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...CHAPTER 4 Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. This chapter discusses the philosophical assumptions and also the design strategies underpinning this research study. Common philosophical assumptions were reviewed and presented; the interpretive paradigm was identified for the framework of the study. In addition, the chapter discusses the research methodologies, and design used in the study including strategies, instruments, and data collection and analysis methods, while explaining the stages and processes involved in the study. The research design for this study is a descriptive and interpretive case study that is analysed through qualitative methods. Questionnaires were used to evaluate participants’ WebCT skills (before the course starts) and to determine their levels of satisfaction in the course (at the end of the case study). A descriptive statistical method was used to analyze the student satisfaction survey. Participant observation, face-to-face interviews, focus-group interviews, questionnaires, and member checking were used as data collection methods. Furthermore, the justification for each of the data collection methods used in the study...
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...segmentation – Meaning – Bases for segmentation, benefits – Systems approach – Features of industrial, consumer and services marketing. UNIT 2 Marketing Environment: External factor – Demographic factors – Internal factors – Marketing mix – Four P’s marketing. Consumer Behaviour: Meaning and importance – Consumer buying process – Determinants and theories of consumer behaviour – Psychological, sociological determinants – Theories and their relevance to marketing. Marketing Research: Meaning – Objectives – Procedure. UNIT 3 Product Mix Management: Product planning and development – Meaning and process – Test marketing – Product failures – Product life cycles – Meaning and Stages – Strategies – Meaning PLC. Product-Market Integration: Strategies – Product positioning – Diversification – Product line simplification –Planned obsolescence – Branding Policies and Strategies – Packing. UNIT 4 Price Mix Management: Pricing and pricing policies – Objectives – Procedures – Methods of price fixing – Administered and regulated prices – Pricing and product life cycle – Government control of pricing. UNIT 5 Physical Distribution Mix: Distribution channel policy – Choice of channel – Channel management – Conflict and cooperation in channels – Middlemen functions. UNIT 6 Promotional Mix: Personal selling vs impersonal selling – Personal selling – Process – Steps in selling – Management of sales force – Recruitment and selection – Training...
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...Study Material For M.B.A. Based on Latest Syllabus of MBA prescribed By Maharshi Dayanand University, Rohtak (DDE) 1st Semester (Part-1) By : Expert Faculties Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) footer Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) © Reserved No Part of this book can be reproduced, stored in or introduced into a retrieval system or transmitted in any form, or by any means (Electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher of this book. All possible efforts have been made in the prepration of this book yet for any kind of errors and omissions, the publisher is responsible. In case of any dispute it will be subjected to Rohtak Jurisdiction Only. Price : Rs. 400.00 Published By : ZAD Publications, Rohtak footer “The Zad stars & their family are shining stars on the earth, being blessed by the stars in the sky to celebrate the spirit of success” as I am writing this success story, there is no substitute of hard-work, punctuality and disciplined efforts. It is relatively easy to achieve success, but difficult to maintain it. The best way to achieve the success is to do the ordinary things with extra ordinary enthusiasm. Because of our quality work and the sense of commitment to do something different, the institute is enhancing its number of branches...
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...CLASSROOM ASSESSMENT CHAPTER 10 l Classroom Assessment LE ARNI NG OUTCOMES After studying this chapter, you should be able to: 1. Define assessment; 2. Explain the basic concepts in assessment; 3. Explain how to plan for assessment; 4. Describe types of assessment in the classroom; 5. Explain what is teacher-made tests; 6. Describe what is standardized tests; and 7. Explain what is authentic assessment. 254 CHAPTER 10 CHAPTER 10 l CLASSROOM ASSESSMENT INTRODUCTION One of the most basic and difficult task that teachers face in their work is the process of assessment. Classroom assessment includes all the process involved in making decisions about students learning progress. It includes the observation of students’ written work, their answers to questions in class, and performance on teacher-made and standardized tests. According to (Koyalik, 2002 as cited in Eggen & Kauchak, 2004): i. It facilitates teachers in decision making about learning progress through systematic information gathering. Besides that, assessment also accomplishes two other important goals; increasing learning and increasing motivation. The relationship between learning and assessment is very strong. Students learn more in classes where assessment is an integral part of instruction than in those where it isn’t. Brief assessment that provides frequent feedback about learning progress is more effective than long, infrequent ones, like once-a-term tests. 255 255 CLASSROOM...
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...FOREIGN TRADE UNIVERSITY HCMC ---------***-------- MIDTERM PROJECT SUBJECT: INTELLECTUAL PROPERTY RIGHTS Major: External Economics IP AND THE PROMOTION OF BIODIVERSITY AND TRADITIONAL KNOWLEDGE AND BENEFIT SHARING WITH PROVIDERS COMMUNITIES Class: K53CLC3 – Group 6 Lecturer: Pham Thi Mai Khanh Ho Chi Minh City, February 2016 I GROUP MEMBERS No 1 2 3 4 5 6 Name Khúc Thị Kiều Thương Phạm Mỹ Tiên Trương Thủy Tiên Nguyễn Hoàng Minh Trâm Lương Gia Vĩ Ngô Nhật Vy ID 1401025125 1401025128 1401025129 1401025133 1401025159 1401025162 II TABLE OF CONTENTS INTRODUCTION ............................................................................................................................. 1 A. BACKGROUND ........................................................................................................................... 2 I. Overview of Intellectual Property ............................................................................................... 2 II. Overvew of Biodiversity ............................................................................................................ 2 III. Overview of Traditional Knowledge ....................................................................................... 4 B. CURRENT SCENERIO ................................................................................................................. 5 I. Intellectual Property in Today World ..........................
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...I ~ i APPLIED SOCIAL RESEARCH METHODS SERIES CASE Series Editors LEONARD BICKMAN, Peabody College, Vandelbilt University. Nashvine DEBRA J. ROO. Vanderbilt UnillelSity. Washington. DC I. SURVEY RESEARCH METHODS (ThIrd Edition) by FlOYD J. FOWLER, Jr. 2. SYNTHESIZING RESEARCH (ThIrd edition) by HARRIS COOPER 3. METHODS FOR POUCY RESEARCH by ANN MAJCHRZAK 4. SECONDARY RESEARCH (Second Edition) by DAVID W. STEWART and MICHAEL A. KAMINS 5. CASE sruDY RESEARCH (ThIrd edition) by ROBERT K. YIN 6. META-ANALY11C PROCEDURES FOR SOCIAL RESEARCH (Revl'" Edition) by ROBERT ROSENTHAL 7. TELEPHONE SURVEY METHODS (Second Edition) by PAUL J. LAVRAKAS 8. DIAGNOSING ORGANlZAnoNS (s.cond Edition) by MICHAEL I. HARRISON 9. GROUP TECHNIQUES FOR IDEA BUILDING (Second Edition, by CARL M. MOORE 10. NEED ANALYSI9 by JACK McKilliP II. UNKING AUDmNG AND META EVALUAnON by THOMAS A. SCHWANDT and EOINARD S. HALPERN 12. ETHICS AND VALUES IN APPUED SOCIAL RESEARCH by ALLAN J. KIMMEL 13. ON nME AND METHOD by JANICE R. KEllY and JOSEPH E. McGRATH 14. RESEARCH IN HEALTH CARE SEmNGS by KATHLEEN E. GRADY and BARBARA STRUDLER WALlSTON 15. PARnCIPANT OBSERVAnON by DANNY JORGENSEN 16. INTERPREnVE INTERACllONISM (Second Edition) by NORMAN K. DENZIN 17. ETHNOGRAPHY (Second Edition) by DAVID M. FETTERMAN 18. STANDARDIZED...
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... (I.B.) ( Semester - I ) Examination - 2010 INDIAN BUSINESS ENVIRONMENT (New 2008 Pattern) Time : 3 Hours] Instructions : (1) All questions are compulsory. (2) Figures to the right indicate full marks. [Max. Marks : 80 Q.1) Answer in 20 words each : (Any Ten) (1) (2) (3) (4) (5) (6) (7) (8) (9) Define Environment. Parallel Economy Causes of Regional Imbalance Economic Environment Two Examples of Topography affecting Business Infrastructure Conservation of Resources Sustainable Development Water Resource Management [20] (10) List down any two effects of Global Warming on India. (11) Mention any two examples about effect of Technology on Business Environment. (12) Kyoto Protocol (13) Noise Pollution [3874]-101 1 P.T.O. Q.2) Answer in 50 words each : (Any Two) (a) (b) (c) (d) Explain concept of Indian Business Environment. Explain in brief about Green House Effect. Describe effects of River Pollution. Mention causes of Regional Imbalance. [10] Q.3) Answer the following in 150 words each : (Any Two) (a) (b) (c) (d) Describe Impact of Climate on Business Environment. Discuss Causes of Poverty. Explain Role of Tradition in Setting of Business Development. Give brief account on types of Resources. [20] Q.4) Answer the following in 300 words each : (Any Two) (a) (b) (c) (d) Examine in detail need of Environmental Studies for Business. Explain Principles of Conservation of Resources for Sustainable Development. Critically examine importance of Technical, Educational and Legal...
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...A PROJECT REPORT ON Target Submitted to PUNJABI UNIVERSITY, PATIALA Submitted in the partial fulfillment of the Degree requirement towards the MASTERS OF BUSINESS ADMINISTRATION(MBA) Submitted By: Submitted To: Navjot Kaur Rana Mr.Jitender Kashap Roll no. 1801 Director of TCG 2nd semister SESSION (2010-2011) THE CORPORATE GURUS ACKNOWLEDAGEMENT I feel overwhelmed and express, beyond words, my heart gives thanks to the people who have helped me to complete my project. The employee of the factory and the member of the senior management of the Lotus Bawa were guiding factors without whose help it would have been impossible for me to do this project in detail. I express my sentiments of gratitude and indebtedness to honorable Mr.Jitender Kashyap, Assistant Marketing Manager, Lotus Bawa, Jalandhar, who gave me an opportunity to get training in their organization.I am also thankful to the other marketing department employees, who spread their precious for giving their vast knowledge. I am also my sincere gratitude to Dr Anupama Bains (Director) of THE CORPORATE GURUS,BANUR, for their guidance and inspiration, which served to be the sheet anchor in preparing this report. Last but not the...
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...Customer Lifetime Value-companies are realizing that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Customer Perceived Value-the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. Customer Relationship Management-is the overall process of building and maintain profitable customer relationships by delivering superior customer value and satisfaction. Customer Satisfaction-depends on the product’s perceived performance relative to a buyer’s expectations. Demands-human wants that are backed by buying power Exchange-is the act of obtaining a desired object from someone by offering something in return Internet-a vast public web of computer networks that connect users of all types all around the world to each other and to an amazingly large “information repository’ Market-is the set of actual and potential buyers of a product Marketing-the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Concept-holds that achieving organizational goals depends on knowing the needs and wants of target markets and building profitable relationships with them Marketing Myopia-many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and...
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...and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force Suggested Reading: 1. Marketing Management by Kotler Philip; Publisher: Prentice-Hall of India 2. Marketing Management by Ramaswamy V S and Namakumari; Publisher: S Macmillan India Ltd. 3. Marketing Management by Saxena Rajan; Publisher:...
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