...Define your nightmare, the absolute worst that could happen if you did what you are considering. 1) What doubt, fears, and “what-ifs” pop up as you consider the big change you can or need to make? (Envision them in painstaking detail) 2) Would it be the end of your life? 3) What would be the permanent impact, if any on a scale of 1-10? 4) Are these things really permanent? 5) How likely do you think it is that they would actually happen? What Steps could you take to repair the damage or get things back on the upswing, even if temporarily? 1) How could you get things back under control? What are the outcomes or benefits, both temporary and permanent, of more probable scenarios? (need to reword) 1) Now that you have defined the nightmare, what are the positive outcomes, whether internal (confidence, self-esteem, etc.) or external? 2) What would the impact of these outcomes be on a scale of 1-10? 3) How likely is it that you could produce at least a moderately good outcome? 4) Have less intelligent people done this before and pulled it off? If you were fired from your job today, what would you do to get things under financial control? 1) Imagine this scenario and run through questions 1-3 above. 2) If you quit your job to test other options, how could you later get back on the same career track if you absolutely had to? What are you putting off out of fear? 1) What we most fear doing is what we most need to do, that phone call, that conversation, whatever the...
Words: 458 - Pages: 2
...There are many different ways to define marketing; it just all depends on how each person looks at marketing to how they define it. Most people think that all there is to marketing is advertising and selling of goods and services but there is so much more to it that just that. According to American Marketing Association (2012), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There are different parts to marketing and different things that you have to do for marketing as well. There is business to consumer marketing and business to business marketing and each is different but similar at the same time. Business to consumer marketing is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return. Marketing in this situation is used to identify the customer, satisfy the customer and keep the customer. In this situation you figure out what the consumer wants and how to keep them using your product and this is marketing research. The people doing the research have to find out what specifics the consumer wants in their product and figure out the best way to accomplish that and advertise it for the consumer. A good example of this would be cell phones; these are something that is getting more advanced and competitive. The key to cell phones...
Words: 762 - Pages: 4
...Marketing is defined in many different ways. It depends on how marketing is looked upon and the aspects in which it is thought to be made up of. Wikipedia define marketing as “a societal process that is needed to discern consumers’ wants; focusing on a product /service to those wants, and to mould the consumer toward the product / service….Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, often through market research” (Wikipedia, 2007). MarketingPower.com defines marketing as “an organization function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (MarketingPower.com, 2007). As time has went on, people think of marketing in different manners. Amidst the online era, new technology and techniques have been designed and each marketer changes the definition of marketing to suit his or her own preference. Many misinformed definitions have people thinking that marketing, sales, and advertising as synonyms. All people know that this is incorrect even though all these aspects are combined in some way. Personally, marketing is defined as all aspects starting with the idea of the creation of a product through the completion of the sell-through on the floor. Defining all the actions that need to take place before proceeding...
Words: 730 - Pages: 3
...DEFINE MARKETING 1 Define Marketing Larry Jean Baptiste University Of Phoenix Unit 1 Individual Project Course: MKT/421 Facilitator: Henry Weber May 13, 2013 DEFINE MARKETING 2 Define Marketing Marketing is the performance of activities that seek to accomplish and organization’s objectives by anticipating customers’ or clients’ needs and directing a flow of need-satisfying good and service form producer to customers or clients. (Perrault, Cannon, & McCarthy 2011) In my opinion Marketing is a way that organizations or corporations communicate to potential and current customers in reference to having products or services that they need or desire at an affordable price. Marketing is the process of technique of promoting, selling, and distributing a product or service. (Marketing (n.d.) http://www.merriam-webster.com/dictionary/marketing.) Marketing play a vital role in an organization’s success, because without a marketing plan on how to distribute , promote, and inform potential customer and current customers of products or services that the company provides, then failure of the company is inevitable. There are a lot of competitors out there, due to this fact an organization have to place big emphasis on marketing, because not only do the company have to get the information about eh products and services to the customers in order for them to make an informed decision to get the product or service. They also have to do it cost effectively...
Words: 919 - Pages: 4
...Define Marketing MKT/421 Define Marketing Marketing is defined in several ways by different books, companies, websites and dictionaries. There are three different definitions of marketing from three different sources, and then it will be explained how marketing has been used for three different companies. There are management thinkers that think that marketing is the most critical function of a business. When looking at how a business is organized, the marketing department brings in the revenue which in turn goes to the finance department that manages the revenue. The companies have to have the revenue to keep the production, manufacturing, and research and development going to make new products and services to stay in the competition. Definitions of Marketing According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association Marketing Power, October 2007). The Business Dictionary.com explains marketing as: Management process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. As a practice, it consists in coordination of four elements called 4P’s: (1) identification selection, and development of a product, (2) determination of...
Words: 1007 - Pages: 5
...a new product to the marketplace. The following will define marketing, first my own personal definition, and then definitions from two different sources. In addition, the importance of marketing in an organization’s success will be explained based upon these definitions and include examples from the business world that support my explanations. Personally, I think marketing consists of many facets when trying to build a reputation for your business or introduction of a new product. Marketing can take place through advertising, surveying prospective clients, studying demographics of your market area, specifying a particular income range for your efforts, and many other forms of notifying or discovering a new client base. Yet the most basic form of marketing that exists is often ignored, and that is plain old good customer service. In my experiences in business, this was always the cheapest and most efficient way to build my company’s reputation because as the old adage goes, if you do a bad job, the client will let 10 people know, yet if you do a great job the client will tell a few. Customers are always more likely to complain than complement unless you step beyond the normal customer satisfaction levels. Other forms of marketing, especially when introducing a new product, consists of sampling and taste tests for food products and test drives for cars or sample size items for other products. Businessdictionary.com defines management as the “process through which goods and services...
Words: 1084 - Pages: 5
...Define Marketing MKT/421 Marketing in my opinion is a business strategy that is designed to help promote a business. For example, commercials are a marketing strategy that organizations use to promote their business as well as other things like flyers and billboards. Marketing also includes a lot of planning when taking into consideration things like who your target market is. Once that decision is made then a business can start laying the ground work with their marketing strategy because then they can decide on what’s the best way to appeal to their consumer. According to The Chartered Institute of Marketing, "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behavior all count as part of the bigger picture of ‘marketing’. On www.businessdictionary.com the definition of marketing is as follows: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Marketing is extremely important to organization...
Words: 479 - Pages: 2
...Define Statistics More than 100 years ago H.G. Wells, an English author and historian, suggested that one day quantitive reasoning will be as necessary for effective citizenship as the ability to read”. This author was ahead of his times because it affected all the aspects of life, business and personal. Statistics is the science of collecting, organizing, presenting, analyzing, and interpreting data to assist in making a more effective decision. We use statistics everyday of our lives from the moment we wake up and start making decisions to the moment we put our heads back in the pillow at night to go to sleep. Almost every type of major requires us take a course of statistics. There are three major reasons; the first one is because there is numerical information everywhere, second one is that statistical techniques are used to make decisions that affect our daily lives. The third reason is that having the knowledge of statistical methods will help us have a better understanding of how decisions are made and how they affect us. Types and Levels of Statistics The types of statistics are, Descriptive Statistics and Inferential Statistics. Descriptive statistics is the method of organizing, summarizing and presenting the data in an informative way. The text use an example of a presentation of the population of the United States from the 1960’s till the present showing the increase on the population throughout the years. Inferential statistics is the method used to...
Words: 632 - Pages: 3
...Define the City A city is usually associated with big bright lights, hectic traffic, lots of busy roads and tall dark buildings- however, rarely do we look past the mere surface of a city to see what exactly constructs “the city”. To me, population has always been a significant indicator associated with cities- if the area has a large population then it is considered to be a city. Reading these articles I still believe in this connection and this large population makes the city a social institution. The best definition of a city is made by Lewis Mumford when he states that the city is not just a physical fact but rather a social institution- “where men by mutual society and companying together, do grow to alliances, commonalties, and corporations.”[1] The large population enables the formation of the “social” part of the institution and in return the institution is needed to organize, lead and support the population. The city is the economic and political centre which is created by and for the people. Every city, due to its large population will have a large work force, and this large work force will produce large economic growth. This economic gain is orchestrated by the population to increase their own standard of living. “Cities” are where the main consulates, embassies, town halls, etc can be found, which are all created by people to create order and structure to the population. Along with this the city is a “theatre of social action”[2] where people can be found everywhere...
Words: 630 - Pages: 3
...Define Marketing Paper 1 Define Marketing Paper MKT/421 Define Marketing Paper 2 Marketing is very essential for a company to succeed; this is how people learn about a product or service. A person learning about a product or service is not all that marketing does, marketing entails more than that. I will discuss my personal definition of marketing along with formal definitions with example to support my explanations. Personal Definition When I think of marketing I think of it as the opportunity to grab a person’s attention so that they become interested in your product or services. I think Costco has a great idea on how to grab people’s attention to sale the products they have in their warehouse. For instance they have people come in and demonstrate the products they sale, for example I had seen this blinder a few times in the store never paid much attention until one day I went in and they were demonstrating how it work all the health benefits and offered it at a discount and gave coupons for frozen fruit. By doing this they got my attention and sold me the blinder and the fruit. They even demonstrate food I have bought food several times that were not on my list just because I tasted and wanted to it. At the end of each year they give their customers a free cookbook, and now they are offering a bulletin board to help promote the small businesses in their area. Showing that you care about your customers keeps them coming back and telling others. Formal...
Words: 746 - Pages: 3
...and buy their products is marketing. Generally, consumers think marketing is made of two factors which are advertising and selling. In a nutshell the thought is essentially letting people know what the company has to offer. This concept however is just part of marketing. There are other factors contributing to how the companies market their products. Those factors are the constant analyzing in the numerous changes in competitive environment, to strategize to meet those changes, and to create their business niche. This paper will define marketing by providing definition from two sources. It will explain the importance of marketing to the organizations’ success. Also, it will provide three examples from the business world. Marketing Defined Marketing had been a crucial tool for businesses. It is use to influence and create the urge to in the heart of the consumers. To understand the influence and the need to create this urge lets define marketing on how it impacts the consumers’ choices. According to the text by Kotler and Keller, marketing is an expression of art and science. The statement itself illustrates the boundary between the formulated and creative side. In short it identifies the needs and meeting those needs. Generally, companies want to build a long lasting relationship and trust with the consumers. This will ensure future success and profitability. The other definition for marketing is to anticipate the consumers’ need and be proactive in providing...
Words: 878 - Pages: 4
...Defining Marketing This paper will detail the different interpretations of Marketing. Over the years many businesses have implemented Marketing into the business strategy which define and shape their products and services. Each company has a unique definition on how Marketing is important to the processes of the business. This paper will explain how and why Marketing is important and will give several examples to prove these theories. With my exposure to marketing I feel that marketing has always been seen as the driving force behind seeking the right customer to try to promote products, which is to satisfy the customers need, and the ultimate goal to make a profit. A more formal definition by the American Marketing Association stated that, “marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” This definition explains the importance of marketing in all organizations, and it covers the creative, social and value aspect of creating a need for a company’s product. Some definitions of marketing are company focused, profit driven or customers focused; depending on which concept of marketing the manager deems important to the success of the company. Several reasons that some companies fail is because of the short term goals that are solely sales driven and only concerned about profit, and the other business...
Words: 702 - Pages: 3
...Dawson MKT 421 March 14, 2012 Robert A. Cordero, MBA Defining Marketing According to (Armstrong & Kotler, 2011, p. 4) “Marketing, more than any other business function deals with the customers.” Armstrong and Kotler (2011) go on to elaborate on how marketing is the process a business takes to manage profitable customer relationships. This is known to be true from the consumer point of view. When a business has a marketing campaign they must think as if they are “I” the consumer. Every day I see what I consider to be bad or good marketing. I base these ideas if the marketing the business used attracts me to their business or product. The American Marketing Association unveiled a new definition for marketing in 2008 that defines marketing “ as an activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (“American Marketing Association releases new definition of marketing,” 2008, para. 1). The definition given by the American Marketing Association gives a more broad yet better understanding of marketing than the definition of marketing from the textbook. The elements involved in marketing provide creativity concerning ideas that will entice the consumer. An idea as simple as a slogan or phrase can gain a business customers, such as Wal-Mart’s “ Save Money. Live better.” People love to save money, and saving makes people feel good. The economy...
Words: 734 - Pages: 3
...* How would you define the prison environment? How does the prison environment influence institutional management and custody? What changes to prison environments would improve institutional management? * What are secure custody methods? How does the prison environment affect issues of secure custody? How can secure custody within prisons be improved? The way I would describe the prison environment is like being at a school that you aren’t allowed to leave. You are under strict rules, you have people watching you at all times, there are bigger people around you and a lot of times those people are bullies. The prison environment everyday effects people who are the greatest souls but get corrupted into their surroundings. Some people in management as well as those who work with criminals everyday get sucked in by criminals. They become corrupt and break rules by bringing weapons and also drugs to the inmates. When a prison is over populated it becomes hard to monitor what is going on at all times, which allows for illegal activity to happen and this gives the prison a bad name. Overcrowding of the prison system could be a big change. When a prison is overcrowded there are so many issues that cause tension and can cause violence. Secure custody methods are locking people in areas where they don’t have contact with other inmates. Those in the prison have the right to decide what the best solution is when securing a prisoner. I don’t think there really is a way to improve...
Words: 282 - Pages: 2
...Xbox 360 Defines Today and Tomorrow Robert Gaugh DeVry University Xbox 360 Defines Today and Tomorrow In 2005 Microsoft introduced the Xbox 360 to the world of console gaming; a moment that would define today and tomorrow for the rest of our lives. Microsoft stood out by treading uncharted waters that other competitors and previous consoles failed to explore. With people in mind, innovative heads at Microsoft catered to every gamer’s needs with the release of Xbox 360. By capturing exclusive rights to five game of the year titles, improving the online gaming experience, and remaining on the forefront of cutting edge technology, the Xbox 360 defines today and tomorrow. With big names like Sony and Nintendo ready to knock the consumer right off their feet, Microsoft needed to stand out and shine in a way its competitors couldn’t. The Xbox 360 needed exclusivity, and accomplished this by grabbing the rights to Halo, Gears of War, Fable, Forza Motorsport and Mass Effect. Not only were these franchises game of the year recipients, they specifically were the answer to all the rival gaming successes. Halo was the answer to any first person shooter success on any other console along with Gears of War. Forza Motorsport delivered the simulated racing game that Gran Turismo did for Sony. Fable and Mass Effect, yet different in ways, brought new meaning to the role playing genre by bringing a different approach than what gamers were used to. Microsoft’s decisiveness with...
Words: 856 - Pages: 4
