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Defining Marketing Mkt 421

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Defining Marketing
Rebecca Isfan
University of Phoenix
MKT-421
Instructor Scott Cohen

Defining Marketing
Definition of Marketing
Marketing is the way in which organizations reach customers and interact with them, and the way that they develop strategies to sell products and grow their business. In a way, marketing is a form of representation of the “face” of a company. An organization's performance requires a good job of marketing to achieve positive results company-wide. Even though marketing depicts the face of a company; marketing is more complex than this description suggests on its own.
“Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day-to-day lives. It is embedded in everything we do—from the clothes we wear, to the Web sites we click on, to the ads we see” (Philip Kotler, 2009).
Marketing means more to a company than just trying to sell their products or services.
“In fact, the aim of marketing is to identify customers’ needs and meet those needs so well that the product almost 'sells itself.' This is true whether the product is a physical good, a service, or even an idea. If the whole marketing job has been done well, customers don’t need much persuading. They should be ready to buy. And after they buy, they’ll be satisfied and ready to buy the same way the next time” (William D. Perreault, 2009).
Importance of Marketing
When marketing permits a company to create an item or service that its clients want to buy, marketing becomes a major variable in the accomplishments of an organization. “Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions will not really matter if

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