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Defining Marketing

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There is no better way of defining marketing then a quote from Regis McKenna, “Marketing is everything, and everything is marketing.”
There are several definitions of marketing, and almost there is no definition that matches exactly with another. The one constant in most of them is that “marketing is a process that’s ultimate goal is to create exchanges that will satisfy and benefit both the customer and the organization.”
According to American Marketing Association, “marketing management is a process of planning and executing the conception, pricing, promotion distribution of ideas, goods and services to create exchanges that satisfy individual and organization goals.”
In my opinion marketing is all about consumer needs, promotion, and product knowledge. It’s about how well you know your consumer and their needs, and is also about how well you know your product/ service to promote in a way that will make that consumer wanting your product/ service. Creating awareness about products/ services and making loyal customers. In other words you are the face of your organization.
Now days there is almost no organization or business either it is large or small, nonprofit organization or industrial product manufactures can deny the importance of the marketing in their financial success. For instance, if there is a company that has a great product with best quality, packaging, and price but no one knows about it there will be no demand in the market and obviously there will be no sales and no profit for the company either.
The organization must be aware of the customers’ needs and what they want before producing a new product/ service orals they may not get the response that they were expecting to get form their consumers. One of the great marketing flops was when the Coca-Cola decided to change its formula in 1985 and introduced it as “New Coke.” No one wanted it and

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