...Defining Marketing In this paper, the author’s personal definition of marketing as well three definitions from different sources are provided. The author also explains the importance of marketing in organizational success. Lastly, the author provides three examples from the business world to support her explanation. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client”(Perreault, Cannon, McCarthy, page 6, 2011). Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably” (Kotler ,& Keller, page 5, 2012). In 2008 AMA's definition of marketing was: “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” The author's definition of marketing after reading the learning material is that marketing is an ongoing communication exchange not only with costumers or buyers of products and services, but also look for receptors that need to buy specific ideas. Marketing includes diverse activities for businesses that help them to identify customers for their products and services. Marketing targets potential clienteles with advertising by creating in a way a new need for their products...
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...Defining Marketing Paper Rebecca Schoenfeld MKT/421 8-8-11 Elizabeth Hartsig Defining Marketing Paper Marketing is a huge part of personal and business day-to-day life. People encounter marketing when they turn on the television, go to the supermarket, on billboards while they are driving down the road, and even at their jobs. Usually individuals opinions about marketing is they will think about the most popular business or products out in the world to date such as electronics, places to go, shoes, and clothing brands. In this paper I will be discussing my personal view on what marketing means to me, along with how two other out side source interpret marketing. Furthermore I will deliberate about the importance of marketing in organizational success. I will also be altercating three examples from different business worlds and how they incorporate marketing into their business. The definition of marketing reminds me of my workplace at Communication Test Design Inc. (CTDI). As a supervisor or manager, it is their responsibility to know exactly what the customer wants and needs. The feedback that they receive from our customers is what is important when refurbishing and selling the Verizon Fios set top boxes. This type of information goes in a weekly recap sent to the organization so that we can see what we need to improve to satisfy the customers needs. Knowing what makes the customer satisfied is what makes the company successful because we know that if our customer...
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...Defining Marketing Paper MKT/421 Abstract Marketing is defined as performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. We determine why marketing is so important to the success of an organization because it brings to light key factors organizations should be aware of such as target audience, when to sell and produce goods, and how to. Wal-Mart, Apple, and Disney are some of the many companies who use marketing and have become successful business entities. Defining Marketing Paper Marketing is often thought of simply as the promoting of a product or service but marketing goes deeper and involves much more facets then what the average person knows about it. When people think of marketing, they usually just think about the promoting of a product that involves advertising which only a few people that are in a marketing group at a corporation. But as we are going to find out marketing is so much more with different layers and involves more than a small group of people. Defining Marketing “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.” (Perreault, Ph.D, Cannon, Ph.D., & McCarthy, Ph.D., 2011, p.). Another definition...
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...Defining Marketing Martha Apuan University of Phoenix Marketing MKT/421 David Rubenstein June 17, 2013 Defining Marketing Marketing is essential for the success of a company. With the changing times and the advance in technology more products are being introduced to the consumer, however, before the consumer can purchase a new item he or she has to know it is worth buying. In this paper I will define marketing, providing my own definition as well as two other definitions from credible sources. I will also explain the importance of marketing in organizational success based on the definitions and provide three examples from the business world to support the explanation. Jay Levinson said, “If you don't believe in your product, or if you're not consistent in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources to do what it takes to make your product work” (Entrepreneur, 2000-2013). Marketing Defined According to the textbook Basic Marketing, “marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client” (William D. Perreault, 2011, p. 6). The American Marketing Association provides this definition, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and...
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...Defining Marketing Paper Christopher Davis MKT 421 August 14, 2012 Willie Larry Jr. Defining Marketing Paper This paper will describe the definition of marketing according to Chris Davis and two other sources. The reader will also learn how marketing in an organization the key component to that organization’s success is. Finally, it will provide examples from the business world to support his explanation. Marketing Marketing is having a product that the consumer wants and is willing to pay a profit for it; this is the definition of marketing to Chris Davis. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.”(Perrault, Cannon, & McCarthy, 2011, p. 6) “Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.” (Kotler & Keller, 2012, p.5) The American Marketing Association offers the following formal definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Kotler & Keller, 2012, p.5) Marketing in an Organization Marketing in an organization is a key component because without it there would be no profits and an organization would not exist...
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...Joan Didion: What is Home? In Joan Didion’s essay “On Going Home” she writes about leading a double life. She feels like one person when she’s with her husband and daughter in Los Angeles, and a completely different person when back “home” surrounded by her childhood family in the Central Valley of California. During this particular trip, she begins to reflect on her life in Los Angeles. Didion contemplates the fact that she often feels uneasy around her husband, just like he feels uneasy being around her family. At a crossroad, she must decide not only who she is, and the life she wants, but also the kind of life she wants for her daughter. Her life in Los Angeles has cleansed her from her youth—one that was dusty and full of useless trinkets. She ponders the time her husband wrote the word “D-U-S-T” on those useless trinkets and she remembers her feelings of sadness and indignation. She says, “We live in dusty houses…filled with mementos quite without value to him” (139-40). The dust-covered trinkets signify what is important to her, or what needs to be addressed in her marriage. Yet, these objects just lay there waiting for someone to see them—for someone to dust them off and care for them—not unlike how Didion wishes her husband would see her and nurture her in their marriage. Didion wonders which of her two homes is normal or if they are both flawed. When she and her husband are with her family, he becomes apprehensive about her behavior, “…because once there I fall...
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...Defining Marketing Paper The meaning of marketing to me is when a person of an organization goes out to sell a specific product to others. You are marketing your product to a consumer in order for them to put your goods into their establishment for sale. I also think of marketing as a person, who is applying for a position, they have to sell themselves to that potential employer for a desired position. Therefore, you would tell the employer of your qualifications, skills, and ability to perform the task at hand. When I went online to find two different sources regarding their definition of marketing this is what I found. Under the website ‘the definition of marketing.com’ it stated that marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise. The second site, ‘business dictionary.com’ states that the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of the product; (2) determination of its price; (3) selection of a distribution channel to reach the customer’s place; and (4) development and implementation of a promotional strategy. The importance of marketing in any type of organization is customer’s needs. As a company grows you want to create awareness about your products, services, and have loyal customers. Through marketing...
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...Defining the Humanities According to textbook, The Creative Impulse, humanities is defined as “aspects of culture that look into the human spirit.” Humanities traditionally include the study of the arts, music, theater, dance, language, literature, and history. Many humanists like to dig deeper within the topic of history to look at technology and “early scientific thought.” The main focus of the study of humanities is to better understand what it means to think, feel, be motivated, take action, and to simply be human. We live in a very technologically advanced world today and sometimes we take the things we own for granted. We have computers and microscopic technology that run our lives on a daily basis from our alarm clocks in the morning, to communication throughout our day on our smart phones. If you take a second to look back in the past and see all of the accomplishments past civilizations made without the advanced gadgets that we have today, it should make you wonder and really open your eyes. The study of humanities is designed for people to use their minds and to draw connections to things they never knew before. As a child, my parents forced me to attend Thai school during the summer, Monday through Friday from 8 a.m. all the way until 5 p.m. They signed me up for two courses, Thai language classes until 2 p.m. and Thai dancing that last three hours for a total of two months. At first, I was very mad because I never got a summer break like the rest of my friends...
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...page. In talking about your view of this movie, it is critical to keep in mind that entertainment value is important, but not the key criteria. While a boring movie might not keep your attention, a movie rife with false details does not teach you true history. Another point to think about is whether the movie makes you want to learn more about that particular subject. In determining a movie as “bad” or “good” take all factors into consideration. Your paper should be a minimum 1.5 - 2 pages in length to provide adequate detail. A full description and the grading rubric is included below. MILITARY HISTORY LEADERS BATTLES WARS LEADING FIGURES POLITICAL SCIENTIFIC ACADEMIC SCIENTIFIC ADVANCES MEDICAL TECHNOLOGICAL AGRICULTURE DEFINING MOMENTS IN AMERICAN HISTORY ANY TOPIC THAT YOU FEEL IS A "DEFINING MOMENT" The Critical Assessment paper willl be posted into the Movie Review Assignment Dropbox. The Webliography link in Doc Sharing contains expanded instructions, the grading rubric and an example of a critique paper graded at the B+/A- level. The movie I choose is cold...
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...A Guide for Writing a Technical Research Paper Libby Shoop Macalester College, Mathematics and Computer Science Department 1 Introduction This document provides you with some tips and some resources to help you write a technical research paper, such as you might write for your required capstone project paper. First, congratulations are in order– you are embarking on an activity that is going to change the way you think and add to the overall body of human knowledge. The skill of gathering information, deciding what is important, and writing about it for someone else is extremely valuable and will stay with you for the rest of your life. Because we humans have been doing this for quite some time, we have some reasonably standard forms for technical research papers, which you should use for your capstone. You should do this because your paper will better understood by readers who are familiar with this form. Before you can begin writing your paper, you need to have a sense for what research entails, so I’ll start there. Then I will give you some tips about writing, including connecting with your readers, defining your topic, the format of your paper, and how to include references from the literature. I am a computer scientist, so be aware that parts of this paper are biased toward my discipline. 2 What is Research? A short definition of research, as given by Booth, Colomb, and Williams (Booth et al., 1995) is “gathering the information you need to answer...
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...The exhibit i went to see at the Museum of Fine Arts was Defining the Body: Contemporary Figuration on Paper. The exhibit was mostly drawings of many different art styles and movements and artist from different cultures and countries. some of the art was very realistic while some was very stylized thanks to the different artists and art movements featured. many of the pieces were monochromatic in black and white.the layout of the exhibit was a little overwhelming as there was a lot of art in not a lot of space. some of the art was too close to other pieces that they overshadowed the other works particularly the larger pieces right next to smaller pieces, though many of the pieces were fairly large. some of the art was fairly simple, like Alex Katz’s piece “3pm”, it was a large print of two people in winter clothes, the print was in black and white and was not overly detailed, and looked flat it was more of an outline piece and had little to no shading, it is an abstract piece. The print was very simple yet rather large so that it catches the eye before many of the other pieces in the exhibit can. I found the size of the print alone to be the most interesting part of the piece. I also liked the simple solid bold lines of the piece, especially in the background. its a nice peaceful looking piece, with the two figures in warm winter clothes, they both look happy as well, which makes the piece appear warm, despite the lack of color. The other piece that caught my eye was a smaller...
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...Throughout the first half of the semester, I’ve learned a handful of useful things for the future in terms of writing. From the beginning of this class, I’ve been drenched in work online and in class. From doing reflections on the class everyday to the more recent research paper the class has been working on. The most helpful things that I learned in this class that can possibly be used in the future are the vocabulary words, the research paper, and the class reflections. The more helpful out of the things learned in this class was the vocabulary that we have done. Vocabulary is a key component in communication and writing. I had to look up and define ten words as an assignment for the class and now I can use those ten words in future communications or writing assignments. Not only that, the vocabulary that we have done and learned can be used overall in life. By overall in life, I mean with possibilities of job/career opportunities, school, or just having a nice conversation with someone....
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...MANAGEMENT NEW CAIRO PAPER MILL TOPIC NAME LECTURER: DR.TONY JEWELS SUBMISSION DATE: 16.10.2013 STUDENT NAME: KHALED IBRAHIM STUDENT ID: 867438 TABLE OF CONTENT Executive summary ……………………………………………………………………………..3 1.Introduction 4 1.1 mission and vision 4 1.2 Objective of the Study 5 2. Key process in operations 5 2.1 Procurement 5 2.2 Production 5 2.3 Distribution 7 2.4 The sales 7 3. Planning stages and control 7 3.1 Strategic 7 3.2 Tactical 8 3.3 Operative 9 4. Environmental, Health, and Safety for Pulp and Paper Mills 10 4.1 Environment 10 4.2 Occupational Health and Safety 12 4.3 Community Health 13 5. Conclusion 13 List of Figures Figure 1 9 Figure 2 15 Executive summary Paper is a sheet of fibers with a number of added chemicals that affect the properties and quality of the sheet. Besides fibers and chemicals, manufacturing of pulp and paper requires a large amount of process water and energy in the form of steam and electric power. Consequently, the main environmental issues associated with pulp and paper production are emissions to water, emissions to air, and energy consumption. Waste is a gradually increasing environmental issue of concern .Paper production typically involves the following steps: • Producing and acquiring fiber • Chemically or mechanically processing the fiber into pulp • Running the pulp through a paper machine to create large rolls of paper The papermaking...
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...my excitement to be enrolled in a purely writing and comprehension focused course. Within the first few weeks we were introduced to an assignment that focused on defining a word or phrase, I chose to define the word “perfection”. Unfortunately, sending myself into a self-loathing downward spiral due to the unknown degree of difficulty of this word. I struggled with the direction I wanted to go with this paper, then ran into the time engulfing task of trying to capture the ideas that I had accumulated in my head into four pages. The job of capturing these ideas and organizing them into a comprehendible paper was no easy feat, battling between my free writing thoughts and my high school English essay rules, this took me 5 days, 4 long nights, and many calls for help to...
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...the more I procrastinate on writing papers, the better they are. Backwards, right? I know, I hate it, you hate it, but it works. As for actually writing the paper, the opening was the hardest for me, it always is. Most of my writer’s block came from trying to figure out how to open this paper. I knew I couldn’t open with a definition, so I opted for a paragraph of questions. The questions ended up being a transitional paragraph after the...
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