Free Essay

Definition of Budweiser

In: Other Topics

Submitted By allynranoco
Words 596
Pages 3
Budweiser is a German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern Bohemia, Czech Republic.
Beer brewing in České Budějovice (or Budweis) dates back to the 13th century.[1] A few hundred years later, two breweries were founded in the city that made beer which they called "Budweiser," both being beers from the city of České Budějovice (Budweis), Czech Republic. In 1876, the US brewer Anheuser-Busch began making a beer which it also called "Budweiser". This led in 1907 to the "Budweiser trademark dispute" between beer companies claiming trademarks rights to the name "Budweiser".[2]
The three companies are: * Budweiser Bier Bürgerbräu, founded 1795 by German-speaking citizens of České Budějovice, which began exporting Budweiser Bier to the US in 1875. The company was expropriated by the state in 1945, when they changed the name of the company. However, the company reacquired the old naming rights in the 1990s after the fall of communism in Czechoslovakia. * Budweiser (Anheuser-Busch), made by Anheuser-Busch in the United States, was first marketed in 1876 as "Budweiser" in the United States and Canada. * Budweiser Budvar, a brewery founded in 1895 by Czech-speaking citizens of České Budějovice.
[edit]Dispute over right to use the name
Anheuser-Busch cites prior registration of the trademark in the US and battles for the right to use it worldwide in many legal disputes against the Europe-based companies in several countries.[2] The Europeans wish to maintain or regain their right to market their beer under their traditional trademark. Bürgerbräu has marketed its beer as Budweiser Biersince 1876, while Budvar has marketed its product this way since 1895. The two companies in České Budějovice point out that Budweiser is not a generic name, but refers to a beer actually made in the city.
The existence of several beers with similar names has caused problems in some markets. In 1907 the US and Czech brewers made an agreement that Anheuser-Busch could market its beer as Budweiser only in North America, while the Czech brewers had the rights to the European markets. Anheuser-Busch markets its product as "Bud" (in France and elsewhere) and "Anheuser-Busch B" (in Germany, Austria and Switzerland),[2] where the beer brewed in the original city retains the rights to the name. The United Kingdom and Ireland are some of the few places where both Anheuser-Busch and Budvar beer are sold under the name "Budweiser".
In 2007 Anheuser-Busch signed a deal with Budějovický Budvar, the maker of the Czech Republic's Budweiser, to import Budvar Budweiser into the United States and sell it under the name Czechvar.[3][4]
In 2009 the European Court of First Instance upheld a ruling that refuses AB InBev, owners of the US Budweiser brand, permission to register the Budweiser brand as a community trademark.[5][6] After the ruling, AB InBev decided to keep the Budweiser or Bud name in 23 of 27 European countries. In the U.K., courts have ruled that neither company has exclusive rights to the name Budweiser.[7][8] In Germany, Budvar has exclusive control over the Budweiser brand name since May 2009.[6] According to the verdict of Court of Justice of the European Union in July 2010, Budweiser Budvar has exclusive control over the Budweiser brand name in the whole European Union.[9][10]
According to the UK Budweiser Budvar website, "Currently [in 2011] there are about 40 trademark dispute cases pending in different jurisdictions and some 70 procedural issues up for consideration around the world".

Similar Documents

Premium Essay

Bus/475

...Budweiser Model Strategic Planning BUS/475 Budweiser History In long-legend history, Budweiser (known as Anheuser-Busch) was founded in year of 1864 and created by Adolphus Busch. Busch, grew up working in German brewing that was running by his family and has been dreaming to set up his own beer company. Since then, Busch has provided several tastes of the beer he has created to his customers and improved the tastes throughout the years. Afterwards, through the success of creation, Busch has decided to name the beer, Budweiser Lager Beer because of dark ales and robust that was chosen by their customers. The designs, styles, model, and the company’s process of keeping Budweiser a success, has become the nation’s number one taste. Referring to Budweiser, Anheuser-Busch was based in St. Louis and became the top leading American brewer that holds up almost 48 percent share of United States beer sales to worldwide retailers. They also have about 12 or more of breweries major manufacturer across of the United States. It was greatly popular worldwide and still counting. As for those process of grow business worldwide, it was their mission and vision to provide enough Budweiser for millions of customers. Taste Process Ever since the opening of Budweiser founded by Busch, he has been experimenting varies of tastes that he thinks his customers would like. At first, Busch decided to provide both different tastes: dark ales and light lagers. Few of them have alcohol,......

Words: 1020 - Pages: 5

Free Essay

Mkt 421 Week 4

...Introduce the 4 p’s a. Product b. Price c. Place d. Promotion e. Introduce a company the author is familiar with – Coors, an adult beverage company 2. Product a. Definition – a particular product or service that a company offers b. Miller Coors – Coors Light, Killians, Keystone, Blue Moon i. Miller Coors is marketed as an adult decision and easy to use product for everyone over the age of 21. 1. “Fun” commercials 2. People enjoy being around others that drink Coors beer 3. Price a. Definition – the price that a particular product or service costs b. Coors – Brands attack different segments i. Coors offers “Budget Beer” for Americans that make below a certain amount of money and can’t afford more expensive beer ( college students). ii. Coors offers seasonal beers also Winterfest and Killians has become a seasonal sensation iii. Coors offers beer for all different types of fun occasions. 4. Place a. Definition – Where the products are marketed or Distribution Channel. b. Coors– Brands i. A Physical product can be purchased from most stores during certain hours depending on laws within each state.. Target, Safeway, WalMart, Costco, Walgreens and Liquor stores have carried the product in the past. The product is also available for purchase at many Bars / restaurants. 5. Promotion a. Definition – How to market the product. i.e. Advertising, Direct Marketing, Sales Promotion, Public Relations and Publicity. b. Coors– Coors advertises it product year......

Words: 1092 - Pages: 5

Premium Essay

Week 1

...Week 1 Individual Assignment MKT Week 1 Individual Assignment The Meaning of Marketing The Merriam Webster Dictionary defines marketing as the process or technique of promoting, selling, and distributing a product or service (Merriam Webster, 2013). Merriam Webster further defines marketing as an aggregate of functions involved in moving goods from producer to consumer (Merriam Webster, 2013). Business Dictionary defines marketing as the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: Product, Price, Placement, and Promotional Strategy (Business Dictionary, 2013). I believe that marketing is as it has been described by both Merriam Webster and Business Dictionary. The purpose of marketing is to get a product or service from the producer of the product or service to the consumer who will use the product or service. I believe that the four P’s are fundamental in getting the product or service from the producer to the consumer. Marketing is extremely important to the success of any organization. Why Marketing is Important to an Organizations Success There are many reasons that marketing is important to the success of any organization. First marketing gets the word out about an organizations products or services (Lorette, 2013). Getting the word out informs consumers about your product. It is important that consumers know about your product or service......

Words: 628 - Pages: 3

Premium Essay

Nelsons

...Multimedia and its effects on children Multimedia can significantly shape children’s behavior and can have a negative impact on their future development. Repeat exposure to media messages can shape the idea of what normal is for them. Consequently, subliminal messages can influence children’s minds in a way that they do not notice. In today’s society, children read less and less and watch television more. Children exposed to messages in television, film, video, music and video games at a young age can have certain behaviors reinforced and because children can’t distinguish between television, and video games and real life they will mirror what they see. On the contrary, books are by definition media, and can graphically depict violence as well as television or film. Books and television are both forms of communication. However, would installing more literacy programs introduce certain behaviors not wanted? Television has made communication more efficient and there’s no reason that we can’t tell children not to be violent more efficiently. Society and multimedia does put a big emphasis on beauty. Children watching television and other forms of media see that they are supposed to act a certain way to get attention from the opposite sex. This influences many teens to wear certain types of clothing and makeup and act a mature way at an earlier age. Sex scenes in film and television influence teen sexual behavior. According to a study done by Health Day News,......

Words: 773 - Pages: 4

Premium Essay

Management Sciences

...Lwandiso Gonya QT/MS 4623 Take Home Test 1 11 February, 2013 1. Base Tier – Decisions are made based on past experience and instinct. People in this level make decision with no research whatsoever. Middle Tier – Some of the decisions in this level are based on business research. They would have people in firms using tried-and-true methodologies. Top Tier – In this level, every decision is guided by business research and where firms develop proprietary methodologies, and are innovative in their combination of methodologies. 2. 3. Applied Research – The problem-solving nature of applied research means it is conducted to reveal answers to specific questions related to action, performance, or policy needs. Basic Research – Basic research aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature that has little direct or immediate impact on action, performance, or policy needs. 4. Purpose clearly defined ; Research process detailed ; Research design thoroughly planned ; High ethical standards applied ; Limitations frankly revealed ; Adequate analysis for decision maker’s needs ; Findings presented unambiguously ; Conclusions justified ; Researcher’s experience reflected. 5. Activities in debriefing : * Explanation of any deception * Description of the hypothesis, goal, or purpose of the study * Poststudy sharing of results * Poststudy follow-up medical or psychological attention In situations where......

Words: 729 - Pages: 3

Premium Essay

Mountain Man Brewing Company Competition Analysis

...firm wishes to occupy in its’ target customers’ minds” (Silk, 2006, p. 90).  In the case of MMBC, the definition of the target customer was under discussion.   For purposes of the first question, I developed the following positioning statement based on what I believe was the historical perspective of MMBC.   Mountain Man Brewing Company produces Mountain Man Lager; the most authentic regional beer for working class East Central Americans, among all premium domestic beers, because of its distinctive quality, bitter flavor, slightly higher than average alcohol content and competitive price (Abelli, 2007, pp. 2-3).   This positioning statement would help MMBC to target its product toward the blue collar worker in the East Central region.  While not specifically stated in the case, I believe Mountain Man Lager met the following needs of this target audience: a need to feel toughness, pride in an East Central quality product, and an affordable price.   MMBC’s strategic focus on this target audience helped it to be successful in the highly competitive market for premium beers, even when other local brewers went out of business.  Their success was due to a loyal customer base, high brand recognition and support, and a product with high perceived quality.  The sole brand loyalty rate for Mountain Man Lager was 53% which was higher than the rates of competitive products such as Budweiser at 42%, and Bud Light at 36% (Abelli, 2007, p. 5).  The case states that the Mountain Man brand......

Words: 2374 - Pages: 10

Premium Essay

Information Systems Technology

...LONDON SCHOOL OF COMMERCE Information Systems Technology BA (Hons) Semester 2 – Re-Submission 20th of August 2010 Rafael Garcia 0770PRPR0209 Lecturer: Carolina Gomez BA – IST – Information Systems Technology LSC June 10 – September 10 Contents Page 1. Introduction ------------------------------------------------------------------------- 3 2. Business Planning ----------------------------------------------------------------- 4 3. NocturneBooze ---------------------------------------------------------------- 5 3.1.www.nocturneboozeonline.co.uk ----------------------------------------------- 5 4. Day to Day Operations ------------------------------------------------------- 6 5. Financing the Business ------------------------------------------------------- 6 6. Suppliers ------------------------------------------------------------------------- 6 7. Equipment ------------------------------------------------------------------------- 7 8. Employees ------------------------------------------------------------------------- 9 9. NocturneBooze Menu ---------------------------------------------------------------- 10 10. Potential Customers ---------------------------------------------------------------- 11 11. Location ------------------------------------------------------------------------- 12 12. References ------------------------------------------------------------------------- 13 Rafael Garcia - Page 2 of 13 BA – IST – Information Systems Technology LSC June 10 –......

Words: 2034 - Pages: 9

Premium Essay

Yes My G

...Chapter 16 Today’s Promotional Techniques Chapter Contents Brief Chapter Outline 16.3 Other Teaching Resources 16.4 What’s New in this Edition 16.7 Lecture Outline and Lecture Notes 16.8 PowerPoint Slide Show 16.46 Transparency Acetate Notes 16.50 Casing the Web 16.54 Developing a Promotional Strategy for Biltmore Estate Answers to Video Case Questions 16.57 The Art Of Motoring – Mini Usa Lecture Links 16.58 Lecture Link 16-1: Subliminal Advertising 16.58 Lecture Link 16-2: Autowrap Mobile Advertising 16.58 Lecture Link 16-3: Dealing with Changes in Personal Selling 16.59 Lecture Link 16-4: Sampling Works Wonders 16.59 Lecture Link 16-5: Viral Marketing Used to Promote Yu-Gi-Oh! 16.60 Critical Thinking Exercises 16.61 Critical Thinking Exercise 16-1: Identifying Product Placement 16.61 Critical Thinking Exercise 16-2: Advertising Appeals 16.62 Supplemental Cases 16.64 Supplemental Case 16-1: Waking Up the Coffee Industry 16.64 Supplemental Case 16-2: The New Breed of Salesperson 16.67 Brief Chapter Outline CHAPTER 16 Today’s Promotional Techniques GETTING TO KNOW DAN WIEDEN OF WIEDEN AND KENNEDY I. PROMOTION AND THE PROMOTION MIX. II. ADVERTISING: PERSUASIVE COMMUNICATION. A. The Growing Use of Infomercials. B. Advertising and Promotion on the Internet. C. Global Advertising. III. PERSONAL SELLING: PROVIDING PERSONAL......

Words: 9043 - Pages: 37

Premium Essay

Marketing Plan Phase 3

...appropriate pricing strategy that we will need to get our new product sold in stores around the world. ATTRIBUTES Bud Light Apple Ale will be a traditionally brewed light beer with apple cider mixed and fermented. Bud Light Apple Ale will also be 5% alcohol by volume. Bud Light Apple Ale will be offered in 12-ounce bottles and cans. Bud Light Apple Ale will also be 150 calories per 12- ounce serving and gluten free. The bottles for Bud Light Apple Ale will be marked “Bud Light Apple Ale” in white letters, in the traditional area Bud Light marks their bottles. The label and entire bottle will be a solid dark red, with a green stripe up the middle of the bottle. This will distinguish the difference between this beer, Budweiser, and Bud Light Lime. The Bud Light Apple Ale will fit into the market between a light beer, and the up and coming cider productions. The Bud Light Apple Ale will be brewed at one of our traditional breweries in St. Louis Missouri. The Bud Light Apple Ale line will be distributed by trucks to local beer distributors; and to local bars to reach the market for...

Words: 1519 - Pages: 7

Premium Essay

Research

...Company Overview 3 Executive Summary 5 Mission Statement 6 Vision Statement 6 Objectives 6 Strategies 6 Products 8 External Assessment 9 Competition 9 AB/InBev 9 SABMiller 11 Heineken 12 Craft Beer 13 External Trends 14 AB/InBev Trends 14 Water Management 15 Energy Use 16 Recycling 16 Government/Political/Legal 17 Economics 17 Internal Assessment 18 Growth Strategies 24 AB/Inbev Strategies 25 SAB Miller Strategies 26 Heineken Strategies 27 Craft Beer Strategies 28 Growth Strategy Advantages v Disadvantages 28 Space matrix 29 SWOT Analysis 30 IFE Matrix 31 Company Overview As the largest brewer in the world, Anheuser-Busch InBev (AB/InBev) has had quite an intense but creative history. In 1852, George Schneider, St. Louis brewer and saloon operator opened the Bavarian Brewery. Four years later, he expanded into a larger location for his brewery to operate due to positive production. However, shortly after the second opening financial problems resulted in Schneider having to sell his brewery to various owners. In 1860, as the brewery reached a worsening financial position, William D’Oench, a local pharmacist, and Eberhard Anheuser, a wealthy German-born soap manufacturer, purchased the brewery and saved it from bankruptcy......

Words: 8148 - Pages: 33

Premium Essay

9 Principles of Branding

...Written By | Greg Stine The Nine Principles of Branding Supplemental Information for the Branding Essentials Workshop 2 4 6 9 12 14 16 18 20 23 26 29 32 Branding at a Glance Branding: What Is All This About, Anyway? Branding Principle #1: Keep It Simple Branding Principle #2: Mass-Produced Word of Mouth (PR) Builds Brands Branding Principle #3: Focused Brands are More Powerful Branding Principle #4: Differentiation is Key Branding Principle #5: The First Brand Advantage Branding Principle #6: Avoid Sub-brands at All Cost Branding Principle #7: Perception vs. Quality Branding Principle #8: Be Consistent and Patient Branding Principle #9: Write Out Your Brand Definition Discovering More Than Just Your Brand About the Author Table of Contents 2 Branding at a Glance By Greg Stine President of Polaris, Inc. The success of a product, service, individual, business, organization, or even a city is based on being perceived as unique. Look at any market leader and you’ll find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating yourself as unique. Effective branding creates a perception that there is no other product,......

Words: 11897 - Pages: 48

Premium Essay

Design Thinking

...businesses become more and more competitive with each other, employers and business managers have to continually seek ways by means of which they can improve their performance and develop competitive strategies and edges in order to clinch leading positions. Among the myriad of strategies sought for this purpose is that of design thinking. Design thinking can be defined as a process by which businesses empathize with the situation and needs of the consumers so that they are able to produce goods and offer services that meet these needs. Therefore, design thinking is a protocol for solving emergent problems and discovering new ways and opportunities through which a business can improve and better its performance (Martin, 2007 P. 198). My Own Definition of Design Thinking Design thinking is the process of contextualizing business problems within the design framework. In this framework, the business leader envisions the problem at hand in a pictorial form and places all elements of the problem in its place. They then explore means to be used to link the problem with an amicable solution that will favor the needs of the consumers, who are the stakeholders that benefit the business. Application of Design Thinking in a Business Organization The concept of design thinking can be applied in a business context and as a leadership strategy to enable leaders to define the processes of their business in the most effective ways possible. However, the process of design thinking......

Words: 4621 - Pages: 19

Premium Essay

Advert and Gender

...defined as a paid for mass-media communication, and a means of managing and controlling the consumer markets at the least cost (Brierley 1995). It is clear that advertisers seem quite willing to manipulate these fantasies and exploit our gender identities to sell products. Gender is a social construct, a dichotomy that exists in all societies (Costa, 1994). It is used to describe the socially constructed differences between men and women, referring not only to individual identity and personality, but also at the symbolic level, to cultural ideals and stereotypes of masculinity and femininity and, at the structural level, to the sexual division of labour in institutions and organisations (Online Dictionary of the Social Sciences). The definition of gender encompasses a great deal. Temperament, abilities and skills, activities and behaviours, ideal types and accepted and unacceptable deviations from the ideal, sensuality and culture based essence of what it means to be male or female, are all part of the gender constructs of a given society. Therefore, marketers perform their activities differently when their targets are male than they do when the targets are female, and consumers’ responses often differ on the basis of gender. Sales personnel learn that alternative methods may be required when a potential customer is male rather than female, for example: the use of colour in promotion, advertising and packaging sends gendered messages, perhaps the most obvious of......

Words: 3144 - Pages: 13

Premium Essay

Assignment

...FINAL QUESTIONS MKT 600 Xiaoxuan Wei 1. What is the best type Marketing Research? You may make suitable/appropriate assumptions to enable you to answer this question fully. Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you to develop a successful marketing strategy. Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective. Generally there are two main types of marketing research-quantitative and qualitative research. We can not say which one is better, for different company or different situation we choose the one most appropriate. Quantitative research focuses on coming up with numbers: for example, what percentage of the population buys a particular product. It is gathered using surveys and questionnaires. You can do simple quantitative research yourself by talking to your customers. Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market. How does it work? For example, a garden center owner might ask, “How often do you buy plants and...

Words: 4964 - Pages: 20

Premium Essay

Low Teck Math

...Terminology (a) Types of Cost Most of the time, a seller hopes to get a price which more than covers his or her cost. In everyday conversation, we might simply say they are trying to make a profit. We would measure that profit as the difference between the revenues taken in and the costs incurred. It is often useful to make a distinction between two kinds of costs, fixed and variable. We define fixed costs as those that remain at a given level regardless of the amount of the product produced and sold. An example of a fixed cost would be the firm’s expenditure on an advertisement. Regardless of how much Budweiser beer or Nike athletic shoes are sold, the media outlet gets the same fee from the takers of its advertising time or space. In contrast, variable costs are those that change depending upon the amount of product produced and sold. For example, the more beer Budweiser sells the greater are its packaging costs, shipping costs,...

Words: 3211 - Pages: 13