...Definition of marketing One could pose a simple request like “Define Marketing” and you would have a barrage of answers as unique as the individual defining the word. For this paper I will present two definitions, as well as present my personal definition or understanding of the marketing. To begin, Merriam-Webster Dictionary defines marketing as “the process or technique of promoting, selling, and distributing a product or service” (Merriam-Webster, 2012). This definition is clear and pretty simple to comprehend. Next, the class textbook, Marketing Management, defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals” (Kotler, 2012). This definition lends a more academic view, but still is comprehendible and simply stated. After reading and reviewing the above definitions, I have come to my own personal definition. Marketing, as defined by Carla Posey, is the process which encompasses everything involved with the purchasing and selling of services and goods. This includes all work and research to effectively satisfy the needs and wants of the consumer. Importance of Marketing Marketing is important because it is the little voice to the consumer that says “hello, I know you need me and I want to give it to you”. A successful company has caught your attention and you have shown appreciation by buying into that brand. This is...
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...Definition Paper Heather Spencer OI 361 October 23, 2014 Reanna Smith-Hamblin Definition Paper This paper will compare and contrast the topics of innovation, design and creativity. The importance of these three topics in meeting organizational objectives is innovation creates new technology and ideas. Design is important to meeting organizational objectives because design is the way products are made. Without design, nothing could be produced. Creativity is important to meeting organizational objectives because without creativity, no new products or services could be offered to customers. This could hurt any business profit that suffers from a lack of creativity. Innovation is defined by Dictionary.com as “something new or different introduced” (Dictionary.com, 2014). Innovation is important to any business that strives to be successful. Innovation brings new technology and new life into business. The down side of innovation could be the unwillingness of people to change. Some people could resist the changing of business and procedures, therefore, blocking innovation. People need to be approached in gentle ways that show the business and procedures are changing for the better and their job and job security are more secure with these changes. “Design is the conscious decision-making process by which information (an idea) is transformed into an outcome, be it tangible (product) or intangible (service) (Stamm, 2003). Design plays into innovation and creativity...
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...Definitions Paper Stephanie Martinez OI/361 September 6, 2011 Dr. Baron Smith Definitions Innovation, design and creativity in businesses today are crucial in keeping our competitive edge. Utilizing creative people and their ideas allows us to move forward in any area of industry. I will define each concept in their business implications, and compare and contrast all three. Creativity is explained by the text Managing Innovation (2003) “creativity is not something where someone who has never worked in that field suddenly gets this marvelous idea. Creativity is relating a concept to a particular body of knowledge. The existing body of knowledge is as vital as the novel idea and really creative people spend years and years acquiring and refining their knowledge base-be it music mathematics, arts, sculpture or design” (pg1). Creative people have certain traits and personalities. Having a team of creative people is important because one person may not have all the needed traits. Creative Intelligence (2004) supported the idea that “personality is a major factor contributing to the success of productive creative people. Identified are the following key personality attributes that contribute to creativity; being imaginative, having insight or intuition, being open and perceptive, being willing to take risks, and having a high tolerance for ambiguity”. Innovation is defined in the textbook Managing Innovation (2003) as creativity and implementation combined. Creativity...
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...Definition Paper Business operations uses a lot of ratios for company profitability. The profitability ratios estimate the company’s level of profitability by analyzing company sales and profit percentage of varieties of ratios. Return on Equity: (ROE) This ratio calculates the company’s financing return on the portion that is offered by owners. ROE is calculated has net income divided by owners’ equity. Return on Sales (ROS). This ratio can also be referred to as the profit margin; Return on sales is a method of calculating how sales interpret into bottom-line profit.ROS is calculated has net income divided by the revenue. Return on Assets: (ROA) This ratio basically provides a quantitative report of how a company assets has being invested. ROA is calculated has net income by divided total assets. Cumulative Profit: This can be defined has collective total of all profits generated from the beginning to the end financial year. Market Capitalization: this can also be referred to as Market Cap. Market cap shows the value of stock price multiplied by value of shares outstanding Asset Turnover: this ratio gives an idea about an estimate of how proficient a company assets is utilized. Another important ratio is the leverage. Leverage: This ratio extensively illustrate how a company uses its debt. Financial analysts describe the word leverage a debt used by the company. The financial health of a company ratio can be measured by the company’s level profitability, company’s...
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...Definitions Paper In today’s organizations, there is more pressure than ever to remain competitive. One way to ensure an organization remains competitive is to remain innovative through creativity and design. This paper will define the terms creativity, design, and innovation as well as detail how these concepts can have implications on an organization. Creativity, Design, and Innovation Defined Creativity, design, and innovation are commonly used terms in today’s business world. These coined terms are heard in the boardrooms, in the staff meetings, and in the marketing and advertising campaigns, so it is important to understand their meaning. Creativity Creativity is coming up with ideas and is the essential building block of innovation. Use of force or mandate does not allow for creativity, as creativity is usually a product of intuition. Following the creation of a new idea, the implementation takes place. Design Design can be defined as “the conscious decision-making process by which information is transformed into an outcome, be it tangible or intangible” (Stamm, 2003, p. 12). Essentially, design is taking the idea from the creativity stage and making it become reality. The successful implementation of a creative design then becomes innovation. Innovation Once the idea has been made, and the process by which to implement the idea has been designed, then the product or service has arrived at innovation. Stamm’s defines innovation as “the art of making...
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...Globalization and Communication Technology I. Genesis In 1942, a German geographer named Martin Behain created one of the first globes. However, Globalization began long before that. Globalization is a historical process that began first began 100,000 years ago when the first group of humans moved out of Africa into other parts of the world. These individuals traveled throughout Europe and brought their customs, ideas, and beliefs with them. 50,000 years after that a second group arrived in Asia. The agents of globalization in its early stages were made up of traders, preachers, adventurers, and soldiers. The desire to improve the lifestyle in various countries is what initiated the first trade agreements in Europe, Asia, and the Middle East. People wanted luxurious silk, and spices, and extravagant stones. This desire is what led to the foundation of the new world. Columbus sailed his ships in 1492 originally heading for India, and instead landed on San Salvador. This “New World” as they called it was not so new. Inhabitants known as the Native Americans occupied the land. The men from Europe took over the land by force, brought more men, more weapons, and began to modernize the land with homes, school, farms, etc. Since the early stages of Globalization then and now lies between the speed and volume of transfers and communication. Technology has impacted Globalization in the way people live their lives. In 330 BC, Aristotle described the Greek word technologia...
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...has been estimated that every year there are about 3.3 to 10 million children exposed to domestic violence in the confines of their own home (Moylan, Herrenkohl, Sousa et al. 2009). According to research conducted by John W. Fantuzzo and Wanda K. Mohr(1999): “exposure to domestic violence can include watching or hearing the violent events, direct involvement (for example, trying to intervene or calling the police), or experiencing the aftermath (for example, seeing bruises or observing maternal depression)” (Fantuzzo &ump; Mohr, 22). The effects of exposure can vary from direct effects such as behavioral and developmental issues to interpersonal relationships, all of which lead to detrimental prospects on the child’s development. This paper will explore those effects and how it affects children. Exposure to violence in the first years of life brings about helplessness and terror which can be attributed to the lack of protection received by the parent. The child can no longer trust their parent as a protector (Lieberman 2007). This lack of trust early in life can bring about serious problems later in life, as there is no resolution to the first psychosocial crisis, trust vs. mistrust. For these children exposed to domestic violence, the imaginary monsters that children perceive are not only symbolic representations or a dream. The monsters that children who witness domestic violence have to deal with carry the reflection of their parents. Children who witness domestic...
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...populations than those of developed countries. There are many definitions and explanations to define poverty. Many factors such as, income, non-materialist, feminist are examples of the poverty defined factors, with their own unique way of explanation. However, there is much scholar has ever discussed about culture as one factor of poverty. In other word, cultural factor seems to be the last thing people talk about poverty. In this paper, we shall discuss how culture influence to poverty progress. The paper will briefly discuss about some theories of poverty such as absolute poverty, relative poverty, and UN definition of poverty. The analysis will lead to the answer to the following question: 1, Should definition of poverty include culture as one factor? 2, Can culture contribute to the reducing in poverty? 3, How should definition of poverty be best defined? II, Body Absolute poverty is defines that, “a condition characterised by severe deprivation of basic human needs, including food, safe drinking water, sanitation facilities, health, shelter, education and information. It depends not only on income but also on access to services.” (Absolute and overall poverty) In other word, absolute poverty refers to the basic need people required in order to survive. As similar to this, UN definition of poverty, which uses globally, defines that a person is in poverty when he cannot earn an income of more than 1$ per day. The definitions are good in their own way; however, they are fail to...
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...layman’s perception. While it is indeed true that the two are related, one must understand that leadership is cascaded differently with management in terms of definition, characteristics and mode of operation. Sometimes, many would compel the adage “you can be a good leader but you can’t be a good manager” to be true. But superseding that argument, one can realize that the two concepts, even are different with each other, can be navigated successfully in the same thought given with the right knowledge about them. Nowadays, it is essential for numerous groups, organizations, and companies to be ran by effective leaders and effective managers for successful operation. In that context, we can pinpoint already the similarities between the two concepts (i.e. authority, influence, task delegation). But again, their differences would immediately surface (i.e. leadership is considered more visionary and influential; management is more task-oriented). Leadership and management are defined differently and fundamentally; yet, understanding the two can make one individual hone the two skills efficiently and effectively. This paper addresses the fundamental definitions of management and leadership that would separate them from each other; and characteristics present or consistent in management and leadership. Nonetheless, the paper won’t delve in to the scrutiny if which of the two concepts is ideal or advantageous for someone to run a certain aggregate successfully. Preferably, with the...
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...some applications of organizational Theory). There are three major perspectives-modernism, symbolic interpretive, and postmodernism to look at organisation which provide broad frameworks to guide our thinking and research. In this essay paper, an effort has been made in discussing how the three perspectives assist us in achieving more comprehensive understanding of complex organisation phenomena- culture within organisation.Organization culture has been defined very differently in the literature. All definition agrees that organizational culture has something to do with the people in the organization, their relations with each other and their thoughts. Some academics stress the uniqueness of each organization’s culture. Organizational culture is a popular but also a very complex concept that has been identified as an influential factor affecting the successes and failures of organizations. Culture is a very versatile concept, and there are many controversies in both defining and applying it. Therefore, this paper reviews different perspection of organizational culture. (Hatch 2006). Modernists are objectivists who focus on reality of knowledge which is build based upon the conceptualization and the theorization. There is always lucid definitions on how thing occur, often through the use of data that are collected from tools of measurement, quantitative data. For example, a company earns profits based on the CEO’s ability...
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...Public Relations Defined Jason E. Green MKT 438 January 20, 2013 Robert Etter Public Relations Defined The purpose of this paper is to define public relation and identify some reasons why so many different definitions exist in our modern society. As well as to categorize the different definition and how they interrelate. The initial thoughts that were gathered regarding public relation is that it is a planned process to stimulate the thinking of an audience by offering a solid character that displays sound judgment, which is achieved by a communicating with the audience to persuade there thinking. As further research were conducted the idea that few words can define such a broad concept became infrequent, which demonstrated that further research and in-depth thinking was necessary. Although common thinking would align marketing with public relations the two seem like separate ideas and ideals that once harmoniously aligned can translate in a successful image campaign. According to Fraser P. Seitel one of the most ambitious searches for a universal definition was conducted and commissioned in 1975 by the Foundation of Public Relation Research and Education. The leaders in the field of public relations analyzed 472 different descriptions and explanation and offered an 88-word sentence: “Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization...
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...Reaction Paper #1 Cryptic is defined as having a hidden meaning, and as I have quickly learned, philosophy is a very mystifying subject and is open to a wide variety of interpretation. Due to this obscurity, each person will have a different view on philosophy and will likely have changing opinions and views as they continue on their path. Heidegger describes this path as one of responding to life. More specifically, “responding to the voice of Logos which he defines as the Being of all beings, One, One which is all, Life.” As previously stated, this is a very cryptic definition that takes much deeper thought than simply reading off the page. Despite being cryptic, this vague definition gives a strong guideline to the basic idea of philosophy while still giving the reader an opportunity to interpret the definition in their own way. This definition shines light on both the basic idea of philosophy while also showing that everyone will interpret philosophy in their own way. By saying that philosophy is the One which is all, it shows that each individual person makes up a greater being which is Life. Each individual person provides their own interpretation based on their own lifestyle and past. Therefore, philosophy is the sum of all lives that can only be defined with the sum of everybody’s views and opinions. With this is mind, philosophy will be ever changing as people grow older and more people are brought into the world. What is most important about this definition is that...
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...This short paper will cover the trait of independence, and it will answer a few questions posed to look at the trait of independence from a few different angles. These angles include personal definitions of the trait and how a person should be able to demonstrate that trait. The paper will cover how the AICPA looks at Independence, how the State of Texas vies this trait, and a look at a current article showing the impacts of the trait independence. Upon the conclusion of this paper the reader will have a better understanding of how independence in accounting is defined and how to identify it As we see defined in our class text on page 162 is that independence is defined as, "the state of mind that permits the performance of an attest service without being affected by influences that compromise professional judgment, thereby allowing an individual to act with integrity and professional skepticism. To appear to be independent, the CPA should avoid circumstances that might cause an informed third party to reasonably conclude that the integrity, objectivity, or professional skepticism of a firm or member of the audit (attest) engagement team has been compromised." Within the frame work of my own personal definition I define independence as having the ability to have both the personal courage and institutional ability to analyze, state conclusions, and act in the best interests of the public. As pulled from http://www.tsbpa.state.tx.us/firms/alt-business-structure.html on...
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...ART SURVEY | Instructor: Todd Parker Class Participation–Look! Chapter 1 Look! Chapter 1 Answer the following questions over chapter 1 from Look! by Anne D'Alleva. Type your responses in a WordTM document or similar format. Submit the paper to the assignment dropbox titled Class Participation 1 in Canvas. Bring your response to class and be prepared to discuss your answers. 1. At this moment, how would you personally define art? * I would define art to be anything that someone took the time to make or craft together in a creative way or required skill. 2. How much better or worse if our experience of art using the more traditional definition of art? * If I’m understanding the question. Our experience with art would be worse if everyone defined art in the more narrow minded traditional way. It would be nice to have one single definition that everyone could agree on but most art would look the same and fall under the same certain categories. There would be little variation and lots of things would get left out. 3. What is useful in using the definition of art that D’Alleva provides on p. 13? * It is useful because she gave us her definition of art and what all she would refer to as art, and the definition also covers anything and everything that maybe considered as art around the world and from various periods in time. 4. Are there other reasons why a learner would want to study art history? * Other than for the reasons...
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...Dope, Dope, or Dope? This will likely be the most dope paper ever written. Unless of course, the author is a complete dope and does not know how to write. Maybe it will be so bad that the reader will want to use dope to recover from the reading. So which one is it? Dope, dope, or dope? Over the years, many words go through transitions in their usage and meaning. The adjective dope serves as an excellent example of one of these such words. Who really even knows what it means anymore having gone through change after change depending on the era, user and situation as well as many other factors. Based off these various reasons, the word dope has taken on many different meanings over the years ranging from gravy, to stupid, to drugs, and the most recent definition being cool or awesome. As the time period shapes the word and redefines it, users should strive to use the most recent definition to prevent miscommunication. In this specific case, Dope should be redefined as a word to be used synonymously with awesome or cool to describe something as being really neat or impressive. Dope originally held the meaning in 1807 of describing a gravy or other viscous liquid coming from the Dutch word doopen, meaning “to dip.” The first ever official recording of the word in any form of dictionary or written ledger however was not until 1851 and carried a whole new meaning. At this time it was utilized as a form of American slang describing a silly or stupid person according to the Oxford...
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