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Dell Corporation

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Dell Computer Corporation The Dell Computer Corporation was founded in 1984 by Michael Dell from his dorm room at the University of Texas at the age of 19 with $1000. The original name of the company was PC’s Unlimited. The corporation was started with a simple premise as its basic foundation: that personal computers could be built and sold directly to customers and by doing this, Dell could address their specific needs and provide the best computing solutions that meet those needs (Cuizon, 2009). Dell Computer Corporation relies on its Direct Method to manufacture and sell its products to the consumers. This strategic model enables Dell to directly interact with customers providing them with fast production and distribution. The Direct Method provides two distinct advantages (Cuizon, 2009): 1. Reducing marketing and sales cost by eliminating markups of distributors and retailers. 2. Building to order reduced inventory costs and risks of retaining inventories.
Dell has employed as many as 96,000 people worldwide. As of January 2011, Dell employed 39,500 people in the Americas region, with manufacturing facilities in Austin, TX; Nashville, TN; Winston-Salem, NC; and Eldorado do Sul, Brazil. Dell employed 32,100 people in the Asia-pacific region with manufacturing facilities in Malaysia, India, and China. Dell also has manufacturing facilities in Europe. Recently, the company closed facilities in Ireland and moved all manufacturing in Europe to Poland (Farfan, 2008).
Dell Mission Statement Dell Computer Corporation’s mission is to be the most successful computer company in the world delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: * Highest quality * Leading technology * Competitive pricing * Individual and company accountability * Best-in-class service and support…...

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