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Dell Environmental Scan

In: Business and Management

Submitted By stacypaige1
Words 319
Pages 2
Stacy Frank
MKT-245
November 12, 2013
Daniel Macintosh Dell Computers The purpose for this report is to formulate the acquaintance of Dell Computers. Dell Inc. is formerly the Dell Computer Corporation. Dell and the CEO was a foundation of Michael Saul Dell. For many years Dell Computers has been around and many people are using products of Dell. Dell is the leading seller of personal computers (PCs). Computers such as Adamo, OptiPlex, Dimension, Precision, XPS, Latitude, Inspiron, Inspiron Mini, Vostro, Studio, and Alienware are being sold by Dell Computers. The product of Dell satisfies customer needs because they are very valuable. Dell Inc. provides a variety of promotions that are equal to the market and their customers. Dell is a corporation that allows customers to purchase their products from the store or online and they will require shipment to the customer house who purchase their products online. Dell had many environmental factors that were uncontrollable and the factors were social, economic, political and legally, technological, competitive, and institutional environments. Naturally, Dell is one of the most leading consumers of brands that are durable. Dell marketing mix is known to talk about the way that Dell has improvised to have gain for its competitive position. Dell computers ranges from different prices and the prices are based upon the change of the products that pass through the lifecycles. Dell provides varieties of business class as well as home consumer class in order to form products and services. In the field of Dell place it is known for intermediary, channel, and distribution. Dell affects the location strategy because it has aspects of the marketing campaign for its own business. Promotion plays a valid role towards Dell because Dell promotes its products through other companies...

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