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Dell Inc. in 2008

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Do they do what a vision and a mission are meant to do?

* A strategic vision concerns a firm’s future business path - “where we are going” * Markets to be pursued * Future product/market/ customer/technology focus * The mission statement of a firm focuses on its present business purpose - “who we are and what we do” * Current product and service offerings * Customer needs being served

Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive we bring both our heritage and an exceptional experience to life.

Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.
Business Ethics and Compliance is a program that supports Our Starbucks Mission and helps protect our culture and our reputation by providing resources that help partners make ethical decisions at work.
The program develops and distributes awareness materials, including the Standards of Business Conduct; facilitates legal compliance and ethics training; investigates sensitive issues such as potential conflicts of interest; and provides additional channels for partners to voice concerns. Partners are encouraged to report all types of issues or concerns to the program through their choice of the offered communication channels.
The majority of reports received by Business Ethics and Compliance involve employee relations issues. This trend is consistent with other companies – retail or otherwise – that provide alternative reporting mechanisms as part of a comprehensive ethics and compliance program.
For more information about our commitment to Global Responsibility, visit Starbucks™

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