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Dell

In: Business and Management

Submitted By pinkbean
Words 4302
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Table of Contents 1.Summary 1 2.Introduction of the company and the process of globalization 1 3.Macro industry environment 3 4.Allocation of resources 5 5. The currently strategies of Dell Company 7 6.Analysis of Dell Company 10 6.1.Cost structure strategy analysis. 10 6.2 .Products differentiation strategy analysis. 11 6.3. Exit barriers and transfer cost strategy analysis. 12 6.4. Production capacity expansion method analysis. 12 6.5. Type of rivals analysis. 12 7. Recommendation 13 8.References 16

1.Summary
In this report, through the analysis of the overall economic situation, resource allocation and the current market strategies of Dell Company, to explore the challenges and opportunities which does Dell Company face. The analysis shows that the lack of core technology is the biggest challenge of Dell. And the marketing strategies, which are used now, are sustainable, but these strategies still have the development space. Therefore, Dell should increase the investment in technological development, as well as improving the current strategies to more directional, focused, differences, and the ability to cooperate with other enterprises effectively.
2.Introduction of the company and the process of globalization
Dell Inc., headquartered in Austin, Texas, is in the leading position of global IT products and services provider (Dell, 2012). Its businesses include helping the customers establish the self-information technology and Internet infrastructures. The fundamental reason of Dell became the market leader is providing the standard technology products and services in the industry for the customers and committing to provide the best customer experience.

Michael Dell who has the longest serving executive for CEO in the computer industry founded Dell Company in 1984 (Funding Universe, 2012) .His philosophy is very simple: build the

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