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Dell

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FACULTAD DE ECONOMÍA Y NEGOCIOS

LICENCIATURA EN
ADMINISTRACIÓN

ORGANIZACIÓN DE ESTRATEGIAS

HISTORIA

Michael S. Dell nació en Febrero de 1965 y estudió en la Universidad de Austin para convertirse en médico. Durante el tiempo que estudiaba también inició una empresa llamada PC LIMITED, dedicada a equipos de cómputo, en la cual su inversión inicial fue de tan solo $1000 usd. Esta empresa tan peequeña en ese entonces siguió creciendo bajo la dirección de Michael Dell.

En el año de 1987 le cambió el nombre a Dell Computer Corporation. Esta empresa comienza cuando se compra el material sobrante de los vendedores de material informático y lo utilizaba para mejorar y crear las máquinas que él vendía.

HECHOS

Hablando de capacidades de la empresa podemos decir que Dell puede embarcar mas de un sistema por segundo, ya que se embarcan 14,000 al día. Las computadoras Dell son las más ecológicas en el mercado y en toda la historia. La mayoría de las empresas de Fortune hacen negocios con Dell debiido a su experiencia, costos y excelencia y también Dell ya ocupa el lugar 33 en Fortune.

A continuación se mencionan algunos hechos importantes a través de los años de esta importante y reconocida empresa:

← En 1990 se dio cuenta de que su modelo de venta directa erea el mejor ya que no tuvo éxito al vender sus productos en tiendas y almacenes.

← En 1993, tuvo su primer pérdida operativa en su historia, a pesar de un 40% de aumento en sus ventas

← En 1995, las acciones de Dell aumentaron su precio de $8.50 dlls llegan a valer $100 usd.

← En 1996, Dell amplia su negocio al comenzar a vender vía Internet.

← En 1998, expande su manufactura en America y Europa y se abre camino en Xiamen, China. ← En 1999 supera a Compaq, al convertirse en el vendedor numero 1 de computadoras...

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