...How has patanjali created its brand image -By Harsh Pratap Singh (Roll No.108) There are businessmen, there are entrepreneurs and then there are people who leave you thinking, “What just happened!”. It is an FMCG empire that was not in the competition analysis power points of the big players even a couple of years back. Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon, Patanjali products are everywhere. The product quality is best in breed, the prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. And behind all of this, are the meticulous efforts of one man in creating his own brand. And his expertise in what we today call content marketing. For the last decade, Baba Ramdev did not focus on proclaiming that his brand was the best. Instead, he told us about the evils of MNCs, the virtues of products made in India, the corruption of corporates, the exploitation of farmers, the cancerous effects of fertilisers and chemicals and just about everything that surrounded his products. He just showed us the reasons and left us on our own to explore his products. This was brilliant. See, when someone forces you to try out a product you might have a bias to reject it as ‘overselling’. But here no-one was pushing anything, only an environment was created where you wanted to see if the alternative to above evils was usable. You might have been influenced by the fear of diseases...
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...The University of Oregon “The Bear Minimum” Case ACTG 352: Intermediate Accounting III October 9th, 2014 To: Big Bear Power Date: October 7, 2014 Re: The Bear Minimum Summary Big Bear Power, a public utility company, has entered into a 10-year non-cancelable agreement with Goliath Company to lease a turbine. The lease is effective on January 1, 2011. The purpose of this report is to provide Big Bear with insight in evaluating whether the costs or potential costs associated with the lease should be included in the “minimum lease payments” according to US GAAP Accounting Standards Codification. When assessing the minimum lease payments, we reviewed the legal costs incurred to Big Bear’s external legal counsel (Stripe, Berry, Mills, and Buck LLP) pertaining to the negotiation of the lease terms. We also examined the provision requiring Big Bear to pay a penalty if it were to default under its current credit arrangement with its bank, as well as the effect on monthly payments that are subject to an increase in the consumer price index calculation. Provision One First we will review the costs incurred during the negotiating of the lease terms. Big Bear is required to pay its external legal counsel $500,000 in legal costs. This amount should not be included in its minimum monthly payments because per accounting guidance ASC 840-10-25-5: For a lessee, minimum lease payments comprise the payments that the lessee is obligated to make or can be required to...
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...Malaysia Giant Company to study the Australian business external environmental factors. The three most relevant macro environmental factors that will affect Giants discussed below. ECONOMIC FACTORS Businesses analyses economic factors and its determinants as they play a vital role in determining where an economy might move. These economic factors are not limited to economic phenomena such as tax policy, inflation and many more (Ho 2014). In February, Reserve Bank of Australia (2016) highlighted the economic growth in 2015 is a bit low on average compared to previous years. However, the Supermarket and the Grocery Market Revenue is projected to increase by 2.5% in 2015-16 (IBIS 2016) and 82% of the supermarket expected to get more earning (Delloite 2016). Since these factors affect Giant’s success, Giant should study the factors and draw strategic plans accordingly for a successful business. Firstly, since there is a fierce competition in Australian supermarket and grocery Industry, a success of a new firm will be highly impacted, as market share will be shared among competitors whilst prices dropped as, more suppliers supplying closely substitute products. For instance, Aldi entered the industry and shared the profit and market share with competitors such as Coles and Woolworths. The existence of Aldi decreases the market share for Coles and Woolworths in 2015 to 39.5% and...
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...mitigating any potentially negative effects on the company (i.e., a lowering of stock price) due to the possibility of missing target earnings. However, opposing business views believe that offering guidance actually has a negative effect on reporting organizations, causing companies to focus on short-term thinking while neglecting strategic and tactical management decisions that could have a bigger impact on the shareholder’s long-term upside. Many publicly traded companies, such as Costco, Ford, UPS, Coca-Cola and AT&T, agree with this opposing view of no guidance and have decided not to provide forward earnings. They too assert that it “promotes short-term thinking and does little or nothing to increase the company’s long-term value (Delloite, 2009).” Google’s management decided to not provide earnings guidance due to myriad reasons, including their commitment of continuing independence of Wall Street. Google believes that remaining independent of Wall...
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...and authoritative, noting the reaction of other companies to Societe Generale's use of this type of a provision. The International Accounting Standards Board (IASB) writes these rules and standards, but there is not an international organization with the power to enforce these types of laws. Since the Societe Generale has come under a vast amount of scrutiny, because this company is using the rule unethically to disperse its losses over the two years in discussion, instead of one year. This dilutes the effect of a poor year financially, and can be considered earnings manipulation, according to the author. The accounting method employed by Societe Generale was approved by two of the biggest accounting firms in the world, Ernst & Young and Delloite & Touche. The author is very critical and clearly has vast knowledge of this subject, concluding that investors across the world should be worried about the unethical, though currently legal, accounting practices employed by Societe Generale. After critically evaluating these type of activities in international markets and interests of investors, lenders and companies’ one can conclude that these types of activities are becoming increasingly common globally, the Securities and Exchange Commission should increase its involvement in a number of forums to develop a globally accepted, high quality financial reporting framework. In regulatory efforts, at both a domestic and international level, these type agencies need to consistently have...
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...Devry College of NY | Masters of the Universe | Accounting Project Case 11-3 | 12/7/2011 | | Introduction Mergers and Acquisitions are a normal part of the Corporate Finance world. Every week we hear news about large and small corporate mergers and buy-outs. They bring separate companies under the umbrella of a larger company that can be more efficient, created more profits and often offer more products, services and better quality. In this project we look at a joint venture type of merger that brings two companies together in order to form a third company and compete in new market segment. Saturn Inc. and Venus Inc. are two unrelated companies that have decided to form a Joint Venture to form a third company that will be called Jupiter Inc. The new company will be owned 51 percent by Saturn and 49 percent by Venus. At the forming of the Jupiter Inc., Saturn contributed $561 million and Venus contributed four manufacturing facilities and assembled the workforce. Venus’ contribution came with a fair value of $539 Million. Venus was already in the clothing manufacturing business and was looking for an exit strategy because it no longer seemed like a good fit for Venus Inc. Saturn Inc. wanted to expand its manufacturing of children’s clothing. The newly formed company, Jupiter Inc. would satisfy both of the needs by entering into a relatively new industry in making and selling organic clothing to be sold to unrelated retailers. Saturn and Venus...
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...Entrepreneurial Journey of Kunal Bahl Introduction: Kunal Bahl is a 30 years old entrepreneur, who is Co-founder and CEO of Jasper Infotech Pvt Ltd (www.Snapdeal.com). He is an entrepreneur since he was 20 years old. He has done his post graduation from Kellogg Management Institute. He has worked in Delloite and Microsoft US. While working for Microsoft, he was simultaneously doing detergent business in U.S. There he had some visa issue and he had to come back to India. Entrepreneurial journey after leaving Job: Kunal Bahl started his entrepreneurial journey with his childhood friend Rohit Bansal. Both of them shared the bench during their days in Delhi Public School. Bansal also held prestigious degree like Bahl, he had earned his engineering stripes from IIT Delhi. He had also held top-paying job before turning entrepreneur. Both Bahl and Bansal started with Jasper Infotech Pvt Ltd in 2007-08. It was an offline (as the internet was still in its infancy in India) coupons company dealing in eatery section only. The concept was very simple. They had deals with different restaurants and other players in eatery sections and provided coupons to customers. After two years of starting Jasper they were on the verge of bankruptcy. This offline Jasper was proving to be a big failure. They were grappling with how to pay salaries amounting to Rs 4 lakh; the company account was almost zero and pay day was upon them. They had no choice but to dig into their personal accounts that, together...
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...give up their car. If companies manufacture cars that require too much maintenance, or are not of solid quality, they will quickly lose their already fickle loyalty from the young generations. Another point the report makes is how the new generation is concerned with their ideal lifestyle, what they want their life to be, regardless of what it was supposed to be according to history and their parents. Gen Y is more willing to relocate to avoid the commute, 47% of gen y will relocate compared to only 22% of older generations; Gen Y prefers to live in neighborhoods where they can walk, and where public transportation is available to allow for multitasking while commuting. The final point that Gen Y cares about, according to the report from Delloite, is how green the vehicle is. They want options and education when it comes to alternative fuel, and engine possibilities. Even though they are very concerned about the cost of owning a vehicle, 65% are willing to pay more to get a greener or alternative energy vehicle. The access to technology means that the new consumer is not limited by what the salesperson can tell them, but they have the ability to research and compare many different vehicles with just the click of a few buttons. Any boasting done by the manufacturer can easily be verified. Consumers can investigate, and make their decisions base on what they find important, and whom they trust. Peer review has become a powerful tool. Advertising does not have the reach it used to...
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...Assignment Grading Course Name Human Resource Policies and Procedures Student’s Name Professor’s Name [optional] University Introduction Policies outline employee behavior expectations within an organization. HR office distributes a uniform arrangement of principles by which all representatives inside of an association must withstand. The approaches normally cover how and when workers are paid, advantage qualification, organization clothing standard, disciplinary strategies and participation desires. Organizations must have plainly characterized and composed approaches to set work environment gauges that can be reliably authorized. HR policies guarantee that all representatives take after the guidelines, as well as that chiefs reliably implement them. This wipe out prejudicial treatment and show partiality of representatives by obliging that a pre-established chain of disciplinary activities to be followed if an arrangement has been disregarded. All representatives who confer the same or comparable activity must be taught in the same way. Overview of the organization Syntel, Inc. is a U.S. based multinational supplier of coordinated technology and business administrations. Headquartered in Troy, Michigan, Syntel administrations its customers through 17 worldwide advancement focuses on India and the United States. It is a worldwide supplier of Information Technology (IT) and Knowledge Process Outsourcing (KPO) arrangements. Its authors were Bharat Desai, an Indian graduate...
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...International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY ABU BASHAR*; IRSHAD AHMAD**; MOHAMMAD WASIQ*** * Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad ** Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad *** Lecturer, Al-Falah School of engineering & Technology _____________________________________________________________________________________ ABSTRACT In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. Gone are the days when a pure-bricks business model will thrive well in current market scenario. It is practically impossible to design a marketing strategy without considering social networks. Social media had become really important gradient in today’s marketing mix in general and in promotion mix in particular. Adapting some form of marketing online through social media is a key node for all businesses, especially in an industry where trends constantly change such as fashion and handicrafts. The paper carries out empirical research to understand the effectiveness of social media as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making. In addition strategies...
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...THE IMPACT OF FINANCIAL REGULATIONS ON MERGERS & ACQUISITION OF BUSINESSES. Presented By Kofi Frimpong-Aninakwa To Dr Jeffrey Glover California Intercontinental University September, 2014 Abstract In the current global economy, corporations do businesses within their domiciled countries or have become transnational and have to perform at a multinational level. In order to achieve such expansion, corporations acquire other companies or merge across their borders commonly called Mergers and Acquisition (M & A). These large corporations are publicly owned, listed on stock exchanges or alternative markets around the world. They also engage in M&A activities that are thoroughly regulated by governments to protect the shareholders of target companies. The laws and regulations governing M&A are very complex and strict. High levels of expertise and specialist advice are required, and corporations use several teams of lawyers and accountants who specialize in the jurisdictions involved in M&A. In September 2006, the Regulations on Foreign Investors’ Mergers and Acquisitions of Domestic Enterprises came into force in China, as a direct result of an increase in M&A transactions and the general opening up of the country. Such transactions are seen as a vehicle to secure shareholders’ interests. The main agenda stimulating the business combinations such as the merger or acquisition of a company by...
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...Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with their impressive financial performance. The astonishing part of their achievement is mostly guided by internal management capability, positive aligned culture and belief system that empowering human capital is the foundation in building and maintaining a great organization. Their strong belief system in emphasizing and investing on employees well being pays off when they become the leading company beating some of the top companies such as Sony, Apple and HTC. The process and development of human capital was never an easy matter for Samsung, in fact the culture has been practiced and improvised regularly ever since 1950 to fit to the demand and maturity of the current society and technology. Nevertheless at the end, Samsung indeed make a marked in the world with sustaining a Single Samsung culture. 1. Perform a PEST on Samsung and identify the change drivers POLITICAL | ECONOMIC | * Work hand in hand with the government; consist the same agendas and values.Change...
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...MBA & MBA (IB) THIRD SEMESTER -- CHOICE BASED CREDIT SYSTEM (NEW SYLLABUS) COMPULSORY PAPERS Title: Total Quality Management Subject Code: 3001 Contact Hours: 45 hrs Work load: 3 hrs per week Credit Points: 3 Evaluation: Continuous Internal Assessment – 25 marks Semester End Examination -- 50 marks Objectives: This cour se is designed to help students to develop basic appreciation of quality concepts and learn the tools and techniques to achieve quality. It also gives the totally integrated effort for gaining competitive advantage by continuously improving every facet of an organization’s activities. Pedagogy : Lectures, Assignments, case studies, seminar, MODULE 1 Introduction to TQM: Various definitions of quality and TQM, Core concepts of quality, The masters of quality(W Edwards Deming, Joseph M Juran, Philiph B Crosby, Kaoru Ishikawa, Ginichi Taguchi, Shigeo shingo) Evolution of quality, The Total Quality Management Excellence Model, Strategic Quality Management, Lecture, Numerical Exercises on cost of quality, TPM 1. Basterfield H Dale and others, Total Quality Management, Pearson Education/PHI, Inc. 2006. 2. K.Shridhar Bhat Total Quality Management (Himalaya publishing house 2005). 3. Poornima M Charantimath, Total Quality Management, Pearson Education, 2003. MODULE 2 Continuous process improvement: Concepts of Kaizen, Kaizen vs. Innovation, Kaizen Strategy...
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...Anthony Wataka Accounting Information Systems Information Security Management within ERP Systems Research Paper Introduction This paper will discuss research on Information Security Management (ISM) within Enterprise Resource Planning (ERP) Systems since information security continues to be a hot topic in the business world. The major focus of the paper will be threefold: an analysis of the ERP systems in the present day, a relation of these systems to the accounting and auditing world, and finally, the future of the technology, given its vast impact in the business world. Notable ERP Systems Research Key research pertinent to this paper includes the works of Grabski et al. (2011) who discuss various issues relating to the security environment, as regards the ERP systems. They talk about the risk associated with ERP systems implementation and define it as a “problem that has not occurred but has the potential to cause loss” (Grabski et al. 2011, p. 55). They mention that there is a need for ERP audit techniques, such as embedded audit modules, to control security risks (2011, p.55). This paper will utilize their research work to analyze auditing in an ERP environment by examining security risks and internal controls after ERP implementation. Additionally, Hunton et al. (2004) try to address the issue of risk associated with ERP systems, in the context of auditing (p.1-23). Hunton et al. (2004) analyze how financial auditors compare ERP systems related risks to...
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...Badan usaha terlibat dalam berbagai kegiatan yang menghasilkan pendapatan yang dapat menimbulkan biaya. Menentukan jumlah yang benar biaya untuk dicatat dalam suatu periode akuntansi sangat penting, karena mempengaruhi posisi melaporkan perusahaan keuangan performa. Namun, menghitung jumlah beban dan kapan harus rocognized bukanlah proses sederhana. Pada bagian pertama bab ini, kami mengeksplorasi sifat biaya dan definisi yang disajikan dalam literatur. Kami membahas definisi standar setter biaya dan menjelaskan hubungan biaya dan kerugian. Beban mewakili baik kenaikan kewajiban atau penurunan aset, dengan efek berikutnya pada ekuitas. Kami menjelaskan bagaimana definisi ini diterapkan dalam praktek dan mendiskusikan pandangan perilaku biaya. Pengakuan kriteria biaya sangat penting untuk praktek akuntansi. Dalam bagian kedua bab ini, kita membahas panduan yang diberikan dalam / standar akuntansi IASB AASB kerangka dan untuk pengakuan dan pengukuran beban. Kami menjelajahi bagaimana beban ditentukan dengan menggunakan pendekatan yang cocok. Metode mengalokasikan biaya (penyebab bergaul dan akibat, alokasi sistematis dan rasional, dan pengakuan langsung) diuraikan. praktek-praktek yang ada, seperti pencocokan dan konservatisme, menimbulkan masalah bagi pembuat standar akuntansi dan auditor. Kami membahas masalah saat pembuat standar dan auditor dalam dua bagian akhir bab ini. DEFINISI BEBAN Pembahasan aktiva, kewajiban dan ekuitas, dan pendapatan menyediakan beberapa latar...
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