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Delta Air Lines

In: Business and Management

Submitted By alexisjt2010
Words 1518
Pages 7
Abstract
The purpose of this project is to review a fortune 500 company in the service industry and discuss their main line of business. Delta Air Lines is a very well known airline that flies passengers and their luggage to various destinations. In addition to discussing Delta Air Line’s main line of business, how the company implement’s the 4p’s of marketing will also be discussed in this project. Delta Air Lines When individuals think of fortune 500 companies Apple, Microsoft and the United States Parcel Services are amongst the first to come to mind. Fortune 500 companies are companies that are ranked annually by Fortune magazine and are the 500 largest companies in the United States. The fortune 500 list are based off of the company’s most current figure in regards to revenue. Companies such as Exxon Mobile, Wal-Mart, GE and Chevron have made their way up the fortune 500 list guide a few times in recent years. Being a fortune 500 company gives a company a reputable reputation and image (Fortune 500, 2012). Delta Air Lines is an airline that provides scheduled air transportation to various destinations for passengers and cargo throughout the United States in addition to various countries and continents. Delta Air Lines was originally Huff Daland Dusters in 1924 when it was first originally founded as a c Daland Dusters moved to crop dusting service in Macon, Georgia. Huff Daland Dusters moved to Monroe, Louisiana in 1925 and was then brought by CE Woolman and two additional partners. While under new ownership, Huff Daland Dusters was changed to Delta Air Service and began flying passengers from Dallas to Jackson, Mississippi. After merging with Chicago and Southern Airlines (C&S) in 1953, C&S Air Lines became a part of Delta and launched its first continental flight service. Delta also bought Northeast Airlines in 1972 and initially started…...

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