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Delta Oil Swot

In: Business and Management

Submitted By whitepony02027
Words 1713
Pages 7
Delta Oil
A small oil change outlet, Delta Oil, recently rolled out a new pricing and service program in order to grow in market share. Six months after the new program roll out, sales began to decline back to their original low levels. A lack of trained professional mechanics and pressures from other vendors and service centers, are key contributors to the recent downturn in business for Delta Oil. STRENGTHS
Delta Oil is made up of eight service stations in Canada. Of these eight stations, three are located in the city of Rosemont approximately five miles apart. Rosemont, a city with a population of 300,000 residents, provides an excellent potential consumer base. All three of the Delta Oil service centers are located on major roads approximately five miles apart. Finding the best locations in high traffic areas is often the most important attribute for business success.
Delta Oil’s chain of service stations, provide a quick 20 minute, and at $26.95, low priced oil change service. In order to better serve their clients needs, Delta Oil rolled out a new plan to offer a five minute oil change for $19.95. The key difference between the two prices is the five minute oil change does not include the twenty point inspection. This sacrifice in service in exchange for faster service fits well into the consumers chief desire for the fastest service possible.
Delta Oil has done well to listen to the concerns and needs of their clients. They offer fast reliable service, while also seeing to the customers personal needs. Offering free coffee, news papers and the ability to remain in their vehicle while the service is preformed are all highly regarded amenities in client feedback.
WEAKNESSES
An issue facing Delta Oil’s business strategy is the lack of differential in services offered. New competitors, such as Wal-Mart, entering the local market and driving prices down to

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