Premium Essay

Delta Song

In: Business and Management

Submitted By oooooo911
Words 1027
Pages 5
Delta Song Case

Executive Summary

U.S. Airlines face many issues today that ultimately will lower profits. Heightened Security in airports, less people willing to fly and a slumping economy have put the airline industry at a disadvantage. Delta Airlines has reported recently a $2 billon dollar second quarter loss. Delta has been losing ground to smaller airlines that fly the same routes that supply Delta with approximately 70% of its revenue. Delta Airlines will attempt to become the first major carrier to successfully launch a long term, low cost competitor. In the past year alone, low-cost carriers such as Jet Blue have claimed over 80% of the market share in New York to Florida flights. The new airline will be call Delta Song, and will cost $75 million The Delta Song Concept will use only one type of plane, the Boeing 757, that will be outfitted with leather seats, interactive monitors that will allow users to watch pay per view movies, play interactive games and online shopping. Song flights will fly between selected cities. Song planes will feature faster turnaround times of 50 minutes between landing and take off. Flight time is expected to be approximately 13 hours a day, which is 23% higher than the Delta main line. The goal of Delta Song is to compete with smaller airlines that will push Delta away from chapter 11 and return to profitability and future success.


Delta will need to shift ticket sales operations away from travel agents or Delta representatives and toward the internet. Online ticket sales accounted for 13% of all sales in 2003. The average ticket purchased online can save Delta $8 to $10; due to fewer expenses on employees or call centers that are responsible for booking tickets. Creating a marketing plan to promote using Delta’s website for tickets or incentives such as in-flight...

Similar Documents

Premium Essay

Delta Song Case Analysis

...Delta Song Case Analysis Possible cost drivers that will allow us to estimate a salary cost function for Delta are: available seat miles, number of departures, available ton miles, revenue passenger miles, and revenue ton miles. The two cost drivers we chose were revenue passenger miles and available ton miles. The salaries consist of payments to pilots, flight attendants and ticket agents. Their salaries are determined by the number of passengers and cargoes and the miles or hours flown. This is why we chose revenue passenger miles and available ton miles. After calculation we found that the R2 of revenue passenger miles is .1764, and the R2 of available ton miles is .5577. We used scatter plots to show this: The available ton miles scatter plot shows a more linear relationship between the two variables. Low point (3132, 1145), high point (4029, 1514) Salary=0.4114xavailable ton miles-143.50 The greatest advantage about this technique is that it only uses two data so it is convenient. The disadvantages are that the data is inefficient. This is because the data is based on cost function for only two periods, meaning it is less accurate. Simple Regression Using simpler regression to estimate the salary cost with available ton miles as the cost driver. These are the results: Coefficients Intercept X Variable 1 -682.643 0.551693 Standard deviation 282.6033 0.79698 Salary= 0.5517x available ton miles- 682.63 R2=0.5577, and the coefficients are larger than the......

Words: 834 - Pages: 4

Premium Essay

Deltas New Song Case Study

...Lance Welsh Case 1 (Delta’s New Song) Accounting 581 Professor Thornock Case Study Questions 1. Q. Identify several possible drivers of salary costs for use in estimating a salary cost function. Using one of these cost drivers, apply the High-Low technique to estimate the salary cost function for the Delta Airlines. What driver did you select and why? How would Delta use this function to forecast costs? What are the advantages of this technique? The disadvantages? A. Some of the possible drivers of salary cost are Number or Departures, Revenue Ton Miles, Revenue Miles scheduled, Revenue passenger miles and there are countless more you could use. High low method for revenue Ton Miles (High-2,369, low-1,580) by Salary Cost(High-1,607, Low1,037) :(2,369-1,580)/(1,607-1,037)= 789/570=1.384 I selected this driver because the revenue directly correlates to the price you could pay your employees and still turn a profit. Delta can use this to see that they are making a profit when looking at just the salary cost and the revenue they bring in. The advantages of this technique are you have concrete evidence when and if employees ask how much they are getting paid and why and the disadvantages are that the revenue Ton Miles can fluctuate over the course of a year and make it hard to base the decision of salaries on just one variable. 2.Use simple regression to estimate the salary cost function for Delta Airlines. Comment on the statistical validity and......

Words: 676 - Pages: 3

Free Essay

Christian Review

...Job Principal: A Christian leader must never question his faith in God or God’s decisions. Key Verse: Job 42: 5-6 "My ears had heard of you but now my eyes have seen you. Therefore I despise myself and repent in dust and ashes." Explanation: The book of Job describes a man who had his faith in God put through numerous test. In the story of Job Satan questions Job’s faith in God . He believes that Job’s faith in God is only strong because God protected him from evils in life. Satan wanted to be allowed to test Job’s faith. God did allow for Satan to test Job’s faith but only within reason. When Job began to lose the things that he had once cherished so much in his life he began to question his faith in God. One of Job’s friends tells Job that he needed to remain strong in his faith especially at this time in his life. Job’s story provides a great lesson to Christian leaders about remaining strong in their faith. God may allow Satan to put his people through certain test in life but staying strong and remaining faithful to God is the key to surviving them. Christian leaders may encounter many obstacles during their leadership but they must never stray from God’s faith. Isaiah Principal: Key Verse: Isaiah 6:8Then I heard the voice of the Lord saying, "Whom shall I send? And who will go for us?" And I said, "Here am I. Send me!" Explanation: The book of Isaiah is also referred to as The Book of Salvation. Isaiah served as a powerful prophet sent by God to warn his...

Words: 378 - Pages: 2

Premium Essay


...C1: MATLAB Codes t1=[37.79 39.51 38.54 39.14 39.02 39.4 39.01 37.18] t2=[22.4 22.07 22.15 21.72 21.75 22.55 22.18 21.92] T1=mean(t1) T2=mean(t2) V1=var(t1) V2=var(t2) S1=sqrt(V1) S2=sqrt(V2) MATLAB Answers T1=38.6988 T2=22.0925 V1=0.6718 V2=0.0859 S1=0.8196 S2=0.2931 C2: MATLAB Codes beta=0.98 alpha=1-0.98 z=icdf ('norm', alpha/2, 0, 1) hatmu=mean(t1); hatmu=mean(t2) s=std(t1); s=std(t2) n=length (t1); n=length (t2) margin=z*s/sqrt(8) MATLAB Answers alpha=0.02 z=2.3263 margin(t1)=0.6741; margin(t2)=0.2931 C3: MATLAB Codes syms l s b T1 T2 l=0.0496; s=1.00; b=10; T1=0.0386988; T2=0.0220925; g=((l^2)/(2*s*sind(b)))*((1/T2^2)-(1/T1^2)) MATLAB Answers g=9.7835 C4: MATLAB Codes for Partial Derivatives g=((l^2)/(2*s*sin(b)))*((1/T2^2)-(1/T1^2)) gl=diff(g,l) gs=diff(g,s) gb=diff(g,b) gT1=diff(g,T1) gT2=diff(g,T2) MATLAB Answers for Partial Derivatives gl=-(l*(1/T1^2 - 1/T2^2))/(s*sin(b)) gs=(l^2*(1/T1^2 - 1/T2^2))/(2*s^2*sin(b)) gb=(l^2*cos(b)*(1/T1^2 - 1/T2^2))/(2*s*sin(b)^2) gT1=l^2/(T1^3*s*sin(b)) gT2=-l^2/(T2^3*s*sin(b)) MATLAB Codes for Partial Derivative Values gl0=subs(gl,[l s b T1 T2],[l0 s0 b0 T10 T20]) gs0=subs(gs,[l s b T1 T2],[l0 s0 b0 T10 T20]) gb0=subs(gb,[l s b T1 T2],[l0 s0 b0 T10 T20]) gT10=subs(gT1,[l s b T1 T2],[l0 s0 b0 T10 T20]) gT20=subs(gT2,[l s b T1 T2],[l0 s0 b0 T10 T20]) MATLAB Answers for Partial Derivative Values gl0=......

Words: 455 - Pages: 2

Free Essay

Bible 104 Db 1

...When people approach the Bible without any concern for the historical-cultural context, their interpretation of what is written can be seriously misunderstood and lead them to form opinions and ideas other than what was originally intended. There is the danger of interpreting passages far too literally and missing the meaning that it holds for us today. Slavery is an excellent example of this. There are numerous references to slavery being acceptable in the bible. This was, unfortunately, a way of life then. However, that doesn’t mean that we should employ slavery, in any form, today, just because it was acceptable back then. In the Song of Solomon 4:1-4, Solomon proceeds to compliment his love with the following words: 1Your hair is like a flock of goats descending from Mount Gilead. 2 Your teeth are like a flock of sheep just shorn, coming up from the washing. Each has its twin; not one of them is alone. He was, stating that her hair was as beautiful as that of the long, flowing black hair of the goats as the sun shines off of their coats. At a time when dental hygiene wasn’t really a concern, this was quite a compliment, as he was commenting on how white and straight her teeth were. If someone were to comment on the state of our teeth today or refer to your hair as being that of a goat’s, it would be considered quite rude! From a modern aspect, his “compliments” don’t seem to get much better: 3 Your lips are like a scarlet ribbon; your mouth is lovely. Your......

Words: 472 - Pages: 2

Free Essay

Dmdls Press Release

...Delta Mu Delta wins prestigious Star Award TEMPE, ARIZ – Delta Mu Delta Lambda Sigma Chapter charted by the University of Phoenix has received the star award for exceeding Society standards for chapter operations and administration. This is this first time the local chapter has earned this award since its inception three years. To earn the award the chapter held two induction ceremonies in 2014 and monthly chapter meetings. A full slate of officers was elected including a president, vice president, treasurer, and secretary. The Treasurer submitted both the annual and financial reports on time, and the chapter had no outstanding debt. Additionally the Delta Mu Delta Lambda Sigma Chapter participated in the national scholarship program, increased their membership, and completed a community service event. The chapter plans to continue to support the national programs and increase membership into 2015. Chapters earning the Star Award status receive a $50 gift card from the national office and are presented with an appropriate certificate of achievement. A recognition letter is sent to the Dean of the Business College, Dean of Students, Academic Officer, and the President of the University. In addition an article will be published in the subsequent edition of the The Vision, the national newsletter. Every Star Chapter is recognized at the next Biennial National Meeting. “The officers and members are very proud to have earned this award. Only 15% of chartered...

Words: 283 - Pages: 2

Free Essay

Robert Johnson

...Robert Johnson Robert Johnson laid the foundation for blues rock. After Eric Clapton, world-renowned guitarist, heard Robert Johnson for the first time he said, “I realized that, on some level, I had found the master, and that following this man’s example would be my life’s work.” It isn’t only Clapton that believes Johnson to be one of the best guitarists of all time. Spin magazine, Rolling Stone, and all rate Robert Johnson as one of the greatest guitar players of all time. He has inspired legendary musicians such as Bob Dylan, Keith Richards, Muddy Waters, Jimi Hendrix and others (4). If, in today’s world of hip-hop and heavy metal, a person knows of only one country blues artist, odd are it is Robert Johnson (3). Let’s explore how this young man’s life impacted blues and rock music. Robert Johnson was born on May 8, 1911. Although there are differing dates on documents, this is the date that is most commonly believed to be correct (1). He was born in Hazelhurst, Mississippi and spent much of his early life in levee camps and on plantations. In 1918 his stepfather sent him to a plantation by Robinsonville, Mississippi. This is where he started playing harmonica and meeting older blues musicians such as Willie Brown, Charley Patton and Son House. He eventually moved back to Hazelhurst and met his wife but she died rather quickly after getting married (5). After his wife passed he went back to Robinsonville and met back up with his old blues musicians and......

Words: 1443 - Pages: 6

Free Essay

The One That Got Away

...E.T. Lyrics Lyrics Artists News Soundtracks Apps MetroLyrics #ABCDEFGHIJKLMNOPQRSTUVWXYZ MetroLyricsKaty PerryE.T. Lyrics ArtistLyricssee allAlbumsPicturesVideosAwards E.T. Lyrics Katy Perry Print LyricsiTunes LyricsSubmit Corrections 4.8K Send "E.T." Ringtone to your Cell Show Hide Click highlighted lyrics to see their meaning You're so hypnotizing Could you be the devil? Could you be an angel? Your touch magnetizing Feels like I am floating, leaves my body glowing They say be afraid You're not like the others, futuristic lover Different DNA They don't understand you You're from a whole other world A different dimension You open my eyes And I'm ready to go, lead me into the light Kiss me, ki-ki-kiss me Infect me with your love and Fill me with your poison Take me, ta-ta-take me Wanna be a victim Ready for abduction Boy, you're an alien Your touch so foreign It's supernatural Extraterrestrial You're so supersonic Wanna feel your powers, stun me with your lasers Your kiss is cosmic Every move is magic You're from a whole other world A different dimension You open my eyes And I'm ready to go, lead me into the light Kiss me, ki-ki-kiss me [ From: ] Infect me with your love and Fill me with your poison Take me, ta-ta-take me Wanna be a victim Ready for abduction Boy, you're an alien Your touch so foreign It's......

Words: 1165 - Pages: 5

Free Essay

Cultural Diplomacy Through Music

...Cultural Diplomacy through Music ‘‘Who writes the Nation’s songs shapes the Nation’s souls,’’ said Abraham Lincoln. This quote is relevant to today’s crisis: the influence of music on our youth. Music has been known to influence those who listen since the end of the Industrial Revolution, when people had more leisure time and the demand for entertainment and amusement began to increase. This is significant because media has a powerful influence on society and affects how we dress, act, and think. In The Republic by Plato, Socrates argues against Thrasymachus’ idea that "Obedience to the interest of the stronger" will lead to a successful tyranny. Socrates believes that "justice is the excellence of the soul,” and that benevolence is the key to a successful state. Yet humans embody not only Apollo, the god of the sun, of dreams, and of reason but also, Dionysus, the god of wine, ecstasy and intoxication, both sons of Zeus. In Plutarch’s Moralia, it is suggested that the state allows society to live for their pleasure so that the state gains the power to control them. We are fighting a constant battle between the rational principle of the soul and the irrational or appetite. The state is determined to keep feeding the Dionysus in each of us in order to continue to control us. The music industry is a tool that is used to influence the youth to indulge in their desires through songs about violence, sex, misogyny and drug use. In the Socratic dialogue in The Republic,......

Words: 1784 - Pages: 8

Free Essay


...Making a Dubstep song A lot people have either heard a dubstep song or know of at least one. Some people like them, but some don't. Hearing these songs I always wondered how hard is it to make one. It turns out having free time, computer skills, and some rhythm are all you need, well some computer First you'll need some great to get started. The first thing you need is a computer. A lot of dubstep is the sound effects. You need a fast computer with a lot of memory. If you want a Mac, make sure it has 1.8 GHz, with an Intel Processor 2-4 GB of RAM and is OSX 10.5 or later. If you want a PC, make sure it has 2GHz Pentium or Celeron processor 2-4 GB or RAM Windows XP, Vista, or Windows 7 a sound card with ASIO driver support. Next you'll need a music software, my favorite is GarageBand. The music software is used to prepare tracks, sample songs, mix and record. Other popular software is Fruity Loops, Cakewalk Sonar, and Renoise. You should strongly consider adding external hardware to the setup. Having a basic USB mic on hand to record vocals or raps is a good idea and good way to create new sounds to use. If you're at all interested in incorporating original found sounds or acoustic elements and manipulating them in your dubstep music, a solid microphone is a good idea. The next step is to learn about your equipment. Playing with the instruments you have on your computer can be a good way to familiarize yourself with...

Words: 489 - Pages: 2

Free Essay

What Went Wrong with Adelitas Way's

...would push them in the ranks of major bands like Shinedown, Alterbridge, Three Days Grace, Five Finger Death Punch, and among other notable acts. With 7 songs written in late 2012, the band started writing and recording demos for various months. Despite, guitarist Keith Wallen leaving Adelitas Way in May of 2013 his departure did not stop the band from making their long anticipated release. The band’s original plan for Stuck was to release a total of 12 songs, 11 in your face songs and one song with a pop vibe a song called “Drive”. Pre-Production for the new record started on July 31st, 2013 with Nick Raskulenicz revealed as the producer. The band started recording in early September at a cabin in Rock Falcon Studio in Nashville, Tennessee. It wasn’t long until the band’s record label Virgin Records, got involved in the making of Stuck. After, reviewing the band’s track list and demos the label rejected the release of 2 songs “Undercover You” and “Deserve This”. Although the song “Drive” was the only intended track to have a pop side to it the label demanded new songs to be written that had a more alternative sound. Several New songs were written including the ballad “Undivided” and the melodic track “Something More” both songs were some of the last songs recorded and were added on Stuck to replace the 2 songs that were removed. For nearly 3 months the band vigorously worked on reinventing the new record in the way the label had ordered it to be making it more......

Words: 356 - Pages: 2

Premium Essay

Music: The Most Controversial Music

...I believe that the music should never be limited, but some controversial songs that imply sex or describe dark emotion should be sold to adult only. Music is a way that people express their feeling and ideas. A free society will not forbid people saying and singing their real feeling. On the other hand, teenagers normally are not mature enough to determinate what should be learn and what should not. Thus, like some movies have PG-18 label, many songs need to prevent from buying by teenagers. The “Queen of Pop” Madonna had many controversial songs in the 1980s, but she successful and famous all over the world. Her songs such as “Open Your Heart” (1986) and “Like a Prayer” (1989) were considered immoral. In addition, her MV of “Justify My love”...

Words: 330 - Pages: 2

Premium Essay

Mental Abuse In 'The Crooked Headaches'

...“cherry-coloured headaches” is a teenage girl’s story about her experience with sexual assault and abuse. This story incorporates visuals created using watercolours and ink, and is based on true events that many people deal with on a regular basis (SEXUAL VIOLENCE DOES NOT DISCRIMINATE). Upon creating this story, I was inspired by video games, more specifically “The Crooked Man” and “Anxiety Attacks”. Both games incorporate mental illnesses into their plots and I’ve always admired art that tackles real-world issues and executes them in a realistic and respectful manner. Originally, “cherry-coloured headaches” was going to be made into a video game; maybe one day it will be. “Anxiety Attacks” simulates anxiety attacks (also known as panic attacks. Wow, look at me stating the obvious), and “The Crooked Man” is a video game that basically simulates depression and is based off of an old nursery rhyme. I watched a playthrough of it when I was younger, and haven’t forgotten the story since; it’s absolutely incredible and one of my biggest inspirations when it comes to my artwork. I wanted to create something that could simulate what it feels like to be sexually assaulted, without going through the authentic traumatic experience. I want people to see what genuinely goes through people’s minds, and how unexpected these scenarios can be. My intentions behind this piece are to bring attention and understanding to issues revolving around sexual violence; this includes sexual assault,...

Words: 934 - Pages: 4

Free Essay

Kantz Article narrow my thoughts on to why do people hear certain songs and what does it mean to them? Song lyrics have more importance for some than for others as in the general populous (Buser, Flannery, Bentley & Gladding, 2005, p. 90). I want to know how important are those lyrics and its messages are to the general music hearing population. Buser, Flannery, Bentley & Gladding conducted a study by surveying 28 graduate students in counseling on the meaning of lyrical music in their lives. Their results showed that some songs were more popular or better remembered than others. Their data also showed that while some lyrics are personally meaningful and others conveyed important messages, a number of lyrics are just relaxing, joyful, and entertaining without a deeper level of significance to them. Although their data had its limitations with only surveying 28 graduate students in counseling, and the majority of those being female does limit the study’s findings. It still shows us what few people see in songs and the meaning that the lyrics are trying to convey onto their audience. 1. Does genre determine the depth of lyrics? a. As stated in the article that most of those song on the billboards top 20 are that of a rock and roll genre, and with that in mind I started wondering does the genre determine the depth and soul of the lyrics? Without lyrics a song is nothing and with the wrong lyrics the song can be worth nothing, but is their a difference in......

Words: 536 - Pages: 3

Premium Essay


...the team. Each member of staff brings the ones that they think are suitable to the final session.The best songs/compositions always shine through, * What type of music typically works best for placement? It depends what type of sync it is – most genres can work- jazz is difficult though. The music submitted has to be broadcast quality. Upbeat positive music works for ads for example. Anything with reference to drugs, cigarettes and alcohol is a no no. So if there is a great song with these references then it is always good to have a ‘clean’ version. * What kind of artist/songwriter should consider working with a company like Respect? We are interested with artists with great songs for sync or songs that could be pitched for other artists. * You pitched Anthony Salari’s song to Jane By Design. How does a pitch like that work? We submitted the song to the supervisor and she came back to us to say that she loved the song and was considering it for the show. The producer got to hear it and even set it as her personal ringtone. A few weeks later we received and email from the supervisor saying that they wanted to use the song and we negotiated a sync fee. After that it all happened very quickly. We cleared both sides for publishing and master within hours. 24/7 availability for clearance is imperative – that’s what we are good at. We then rush released the song ‘Stupid Pretty Girl’ out on the Respect Music label and signed a worldwide digital distribution...

Words: 914 - Pages: 4